ADVERTISING METHOD AND SYSTEM ADAPTIVE TO DATA BROADCAST

• US 20110137731A1
• Filed: 08/04/2009
• Published: 06/09/2011
• Est. Priority Date: 08/07/2008
• Status: Active Grant

• Current Assignee: E4NET Co., Ltd.
• Original Assignee: E4NET Co., Ltd.
• Inventors: Ko, Jong Ok
• Granted Patent: US 8,666,814 B2
• Time in Patent Office: Days
• US Class Current: 705/14.58
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04N 21/234318 by decomposing into objects, e.g. MPEG-4 objects
• CPC Class Codes: H04N 21/2542 for selling goods, e.g. TV shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/2543 Billing , e.g. for subscription services payment schemes, architectures or protocols G06Q20/00; e-commerce G06Q30/00; arrangements for billing for the use of broadcast information or broadcast-related information H04H60/21
• CPC Class Codes: H04N 21/25841 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; arrangements for identifying locations of receiving stations in broadcast systems H04H60/51; location of the user terminal in data switching networks H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/4126 The peripheral being portable, e.g. PDAs or mobile phones
• CPC Class Codes: H04N 21/41407 embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57
• CPC Class Codes: H04N 21/43079 of additional data with content streams on multiple devices
• CPC Class Codes: H04N 21/47202 for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

There is provided an advertising method comprising receiving a broadcast request signal from a video on demand (VOD) terminal to download data broadcast; receiving an advertisement request signal from a mobile communication terminal to download advertising broadcast including information on goods related to contents of the data broadcast; synchronizing the data broadcast with the advertising broadcast in such a way that an advertising broadcast scene corresponding to the data broadcast is displayed on the mobile communication terminal while replaying the data broadcast on the VOD terminal; sending the data broadcast to the VOD terminal; and sending the advertising broadcast to the mobile communication terminal.

Claims

1. An advertising method adaptive to data broadcasts, the method comprising:

receiving a broadcast request signal from a video on demand (VOD) terminal to download data broadcast;

receiving an advertisement request signal from a mobile communication terminal to download advertising broadcast comprising information on goods related to contents of the data broadcast;

synchronizing the data broadcast with the advertising broadcast in such a way that an advertising broadcast scene corresponding to the data broadcast is displayed on the mobile communication terminal while replaying the data broadcast on the VOD terminal;

sending the data broadcast to the VOD terminal; and

sending the advertising broadcast to the mobile communication terminal.

2. The method of claim 1, wherein the advertisement request signal is received from a plurality of mobile communication terminals.

3. The method of claim 1, wherein the advertising broadcast further comprises information on the contents of the data broadcast.

4. The method of claim 1, further comprising:

storing an IP address of the VOD terminal, a geographical address where the VOD terminal is located, and a number of the mobile communication terminal before receiving the advertisement request signal; and

storing information on the relation between the VOD terminal and the mobile communication terminal in a database, the information formed by matching one of the IP address and the geographical address of the VOD terminal with the number of the mobile communication terminal.

5. The method of claim 4, wherein the advertising broadcast is a local advertisement corresponding to the geographical address where the VOD terminal is located.

6. The method of claim 1, further comprising:

receiving a first purchase request signal and payment information corresponding to goods displayed on the advertising broad scene from the mobile communication terminal; and

paying for the goods corresponding to the first purchase request signal by using the payment information.

7. The method of claim 1, further comprising:

receiving a temporary storage request signal corresponding to goods displayed on the advertising broad scene from the mobile communication terminal and storing information on the goods; and

receiving a second purchase request signal and payment information corresponding to a part or all of goods included in the stored information on the goods from the mobile communication terminal and paying for the goods corresponding to the second purchase request signal by using the payment information.

8. The method of claim 1, further comprising:

listing information on all of goods shown in the advertising broadcast;

providing a list of the information on all of goods to the mobile communication terminal; and

receiving a third purchase request signal and payment information corresponding to a part or all of the goods included in the list from the mobile communication terminal and paying for the goods corresponding to the third purchase request signal by using the payment information.

9. The method of claim 1, after the sending the advertising broadcast to the mobile communication terminal, further comprising:

storing information on a group of goods-of-interest in which a user of the mobile communication terminal is interested;

generating sub-advertising broadcast by extracting contents corresponding to the group of goods-of-interest from the advertising broadcast;

synchronizing the sub-advertising broadcast with the data broadcast; and

sending the sub-advertising broadcast to the mobile communication terminal.

10. The method of claim 9, wherein, in the storing information on a group of goods-of-interest in which a user of the mobile communication terminal is interested, information on a plurality of groups of goods-of-interest is stored with respect to a user of a mobile communication terminal.

11. The method of claim 1, further comprising:

storing the data broadcast before receiving the broadcast request signal; and

storing advertising broadcast previously produced in response to the data broadcast.

12. An advertising system adaptive to data broadcast, the system comprising:

a data broadcast storage and an advertising broadcast storage storing data broadcast and advertising broadcast, respectively;

a transceiver receiving a broadcast request signal from a VOD terminal and an advertisement request signal from a mobile communication terminal and sending corresponding data broadcast to the VOD terminal and corresponding advertising broadcast to the mobile communication terminal; and

a controller searching the data broadcast corresponding to the broadcast request signal on the data broadcast storage, searching the advertising broadcast corresponding to the advertisement request signal on the advertising broadcast storage, and synchronizing the data broadcast with the advertising broadcast in such a way that an advertising broadcast scene corresponding to a scene of the data broadcast is displayed on the mobile communication terminal while replaying the data broadcast on the VOD terminal.

13. The system of claim 12, further comprising a user information storage storing an IP address of the VOD terminal, a geographical address where the VOD terminal is located, and a number of the mobile communication terminal and storing information on the relation between the VOD terminal and the mobile communication terminal, the information formed by matching one of the IP address and the geographical address of the VOD terminal with the number of the mobile communication terminal.

14. The system of claim 12, further comprising a payment unit, when the transceiver receives a first purchase request signal and payment information corresponding to goods displayed on the advertising broadcast scene from the mobile communication terminal, paying for goods corresponding to the first purchase request signal by using the payment information.

15. The system of claim 12, further comprising:

a goods information storage, when the transceiver receives a temporary storage request signal corresponding to goods displayed on the advertising broadcast scene from the mobile communication terminal, storing information on the goods; and

a payment unit, when the transceiver receives a second purchase request signal and payment information corresponding to a part or all of goods included in the stored information on the goods from the mobile communication terminal, paying for the goods corresponding to the second purchase request signal by using the payment information.

16. The system of claim 12, further comprising:

a goods information storage storing a list of information on all of goods shown in the advertising broadcast; and

a payment unit, when the transceiver receives a third purchase request signal and payment information corresponding to a part or all of the goods included in the list from the mobile communication terminal, paying for the goods corresponding to the third purchase request signal by using the payment information.

17. The system of claim 12, further comprising a goods-of-interest storage storing information on a group of goods-of-interest of a user of the mobile communication terminal,

wherein the controller forms sub-advertising broadcast by extracting contents corresponding to the group of goods-of-interest from the advertising broadcast, synchronizes the sub-advertising broadcast with the data broadcast, and sends the sub-advertising broadcast to the mobile communication terminal via the transceiver.