Apparatus and Method for Tagging Media Content and Managing Marketing
First Claim
1. A server, comprising a controller to:
- transmit media programming to a group of set top boxes for presentation with an overlay superimposed onto the media programming, the overlay including a timeline corresponding to the presentation of the media programming;
receive a first comment generated at a first set top box of the group of set top boxes during presentation of the media programming, the first comment being associated with the media programming and being presentable in the overlay during presentation of the media programming;
receive a tag generated at a first set top box during presentation of the media programming,wherein the tag is presented during the media program and correlated to a portion of a media programming timeline.
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Accused Products
Abstract
A method that incorporates teachings of the present disclosure may include, for example, the steps of transmitting media content to a group of set top boxes for presentation with an overlay superimposed onto the media content, where the overlay can include a timeline corresponding to the presentation of the media content and receiving a first comment from a first set top box of the group of set top boxes, where the first comment is presentable with the overlay and the media content by the group of set top boxes. Additional steps can include receiving a tag generated at a first set top box during presentation of the media content, presenting the tag while the media content is presented, correlating the tag to a portion of the media content timeline and analyzing metadata associated with the portion of the media content timeline that is tagged to determine a first marketing parameter. Other embodiments are disclosed.
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Citations
20 Claims
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1. A server, comprising a controller to:
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transmit media programming to a group of set top boxes for presentation with an overlay superimposed onto the media programming, the overlay including a timeline corresponding to the presentation of the media programming; receive a first comment generated at a first set top box of the group of set top boxes during presentation of the media programming, the first comment being associated with the media programming and being presentable in the overlay during presentation of the media programming; receive a tag generated at a first set top box during presentation of the media programming, wherein the tag is presented during the media program and correlated to a portion of a media programming timeline. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method, comprising:
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transmitting media content to a group of set top boxes for presentation with an overlay superimposed onto the media content, the overlay including a timeline corresponding to the presentation of the media content; receiving a first comment from a first set top box of the group of set top boxes, wherein the first comment is presentable with the overlay and the media content by the group of set top boxes; receiving a tag generated at a first set top box during presentation of the media content; presenting the tag while the media content is presented; correlating the tag to a portion of the media content timeline; and analyzing metadata associated with the portion of the media content timeline that is tagged to determine a first marketing parameter. - View Dependent Claims (11, 12, 13, 14, 15)
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16. A computer-readable storage medium operating in a first set top box of a group of set top boxes, the storage medium being embedded with computer instructions to:
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present media content; present at the first set top box an overlay superimposed onto the media content, wherein the overlay includes a timeline corresponding to the presentation of the media content and the overlay is presentable by a second set top box of the group of set top boxes; receive an input of a first comment at the first set top box, wherein the first comment is presentable by the overlay by the second set top box; receive a tag generated at the first set top box during presentation of the media content; presenting the tag while presenting the media content; correlate the tag to a portion of the media content timeline; and analyze metadata associated with the portion of the media content timeline that is tagged to determine a first marketing parameter. - View Dependent Claims (17, 18, 19, 20)
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Specification