PACKAGED PRODUCT HAVING A REACTIVE LABEL AND A METHOD OF ITS USE

• US 20110140844A1
• Filed: 12/15/2009
• Published: 06/16/2011
• Est. Priority Date: 12/15/2009
• Status: Abandoned Application

• Current Assignee: The Procter & Gamble Company
• Original Assignee: The Procter & Gamble Company
• Inventors: McGuire, Kenneth Stephen, DuVal, Dean Larry
• Application Number:
  US12/638,024
• Publication Number:
  US 20110140844A1
• Time in Patent Office: Days
• US Class Current: 340/6.1
• CPC Class Codes: B65D 2203/12 Audible, olfactory or visual signalling means B65D51/248, B65D55/028, B65D79/02 and B65D81/24 take precedence
• CPC Class Codes: G09F 2003/0273 Labels for bottles, flasks
• CPC Class Codes: G09F 2027/001 Comprising a presence or proximity detector
• CPC Class Codes: G09F 27/00 Combined visual and audible advertising or displaying, e.g. for public address
• CPC Class Codes: G09F 3/0291 Labels or tickets undergoing a change under particular conditions, e.g. heat, radiation, passage of time
• CPC Class Codes: G09F 3/208 Electronic labels, Labels integrating electronic displays

Abstract

A reactive label is capable of reacting with a shopper that peruses the label while considering the purchase of the labeled product. The label includes sensors and a display unit and is powered by incorporated batteries or photovoltaic cells. The sensors can include a timer that provides the shopper with additional information from a ROM by displaying it sequentially on an LCD screen or the like. The sensors can also include a sensor such as an optical sensor that measures such factors as hair reflectance and can inform the shopper as to the suitability of the product (if, for example, it is a shampoo) for their personal use. The reactive label gives the shopper a previously unattainable sense of product personalization and will thereby enhance a sense of loyalty to and confidence in the product.

Claims

1. A packaged product comprising a reactive label, the label comprising a display, control logic and an input sensor, the label adapted to alter the display according to the interaction of the sensor and the logic.

2. The packaged product according to claim 1 wherein the alteration of the display includes altering the language of at least a portion of information displayed.

3. The packaged product according to claim 1 wherein the alteration of the display includes an item selected from:

hiding a portion of the display such as icons, words, or pictures;

modifying instructions for substrates product can be used on;

modifying instructions for how to use product on substrates;

identifying other product variants within the category that may be more appropriate for purchase;

identifying products outside the category for purchase;

offering discounts for purchase of other products;

showing information on shopper loyalty programs;

or identifying sources of additional product information such as websites, literature, or visual media outlets; and

combinations thereof.

4. The packaged product according to claim 1 wherein a shopper provides input via the sensor.

5. The packaged product according to claim 1 wherein the sensor provides information relating to an object of an intended use of the packaged product and the display is altered according to the provided information.

6. The packaged product according to claim 1, the package further comprising a keyboard and/or radio input buttons.

7. The packaged product according to claim 1, the package further comprising a speaker driver.

8. The packaged product according to claim 1 the package further comprising a microphone.

9. The packaged product according to claim 1 wherein at least a portion of the reactive label is releasably attached to the package.

10. The packaged product according to claim 9 wherein the portion of the reactive label that is releasably attached to the package is a smart coupon.

11. The packaged product according to claim 9 wherein the portion of the reactive label that is releasably attached to the package is a diagnostic device.

12. The packaged product according to claim 1 wherein the reactive label comprises a writable memory element.

13. The packaged product according to claim 1 wherein the reactive label comprises a plurality of sensors.

14. The packaged product according to claim 1 wherein the reactive label comprises a standby state.

15. The packaged product according to claim 1 wherein the reactive label comprises an activation device including but not limited to pull-tabs, switches, or removable covers.

16. The packaged product according to claim 1 wherein the package comprises a calibrated adjustment element adapted to alter the ratio of components in a dispensed product and the display may be modified to indicate a setting according to the input of the sensor.

17. The packaged product according to claim 1 wherein the package comprises an calibrated adjustment element adapted to alter the amount of a dispensed product and the display may be modified to indicate a setting according to the input of the sensor.