INTERACTIVE ONLINE CLOSED LOOP MARKETING SYSTEM AND METHOD
First Claim
1. An interactive online closed loop marketing method for marketing of a technical product or service to users of a plurality of network management systems, the method comprising the steps of:
- requesting data from a database associated with the network management systems in response to a query from a third party, said database containing information relating to users and their IT asset inventory information;
receiving said data from said database;
storing said data on a tangible computer readable medium; and
displaying said data to said third party via an online graphical user interface.
1 Assignment
0 Petitions
Accused Products
Abstract
An interactive online closed loop marketing system and method for marketing of a technical product or service product to companies and/or users of a plurality of network management systems is provided. A database populated with anonymous aggregate IT asset inventory information, user information, and company information (gathered and aggregated through the network management systems) is queried by a third party to evaluate and analyze the potential market for the technical product or service. The system and method further permit the third party to develop a survey and deliver the survey to users of the network management system via the network management system thereby permitting the third party to further quantify and analyze the potential market opportunity. Additionally, the system and method permit the third party to target advertising for the product or service directly to end users via the network management system while tracking the effectiveness of the advertising campaign.
-
Citations
15 Claims
-
1. An interactive online closed loop marketing method for marketing of a technical product or service to users of a plurality of network management systems, the method comprising the steps of:
-
requesting data from a database associated with the network management systems in response to a query from a third party, said database containing information relating to users and their IT asset inventory information; receiving said data from said database; storing said data on a tangible computer readable medium; and displaying said data to said third party via an online graphical user interface. - View Dependent Claims (2, 3, 4, 5, 6, 7)
-
-
8. An interactive online closed loop marketing platform, the platform comprising:
an online graphical user interface providing third party access to a database containing information from a plurality of network management systems, wherein said user interface comprises; a user access component providing said third party access to said user interface; a data component, said data component requesting and receiving data from a database according to a set of criteria, said database containing information relating to users and their IT asset inventory information gathered from said network management systems, said criteria provided by said third party; and a display component, said display component displaying said received data. - View Dependent Claims (9, 10, 11, 12, 13, 14)
-
15. A method for the closed loop marketing of an IT product or service to users of a plurality of online network management systems, comprising the steps of:
-
compiling data relating to the users of said online network management systems in a database, wherein the online network management systems provides an IT inventory monitoring and reporting platform for a plurality of local IT networks; displaying said data in a user interface allowing third parties to sort said data; surveying a selected group of the users of said network management systems through a user interface of said online marketing platform; displaying the results of said surveys in said user interface; delivering an advertisement directly to targeted users of said network management systems through said user interface associated with said online network management systems; tracking the sales results of the IT product or service to said targeted users of said network management systems; and displaying the sales results as a report in said user interface.
-
Specification