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DETERMINING USE OF A DISPLAY CHARACTERISTIC

  • US 20110145062A1
  • Filed: 12/14/2009
  • Published: 06/16/2011
  • Est. Priority Date: 12/14/2009
  • Status: Active Grant
First Claim
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1. A computer-implemented method comprising:

  • receiving a seller-generated request to display seller-related content referencing an item available for sale, the seller-related content to be displayed with primary content available from a web server;

    identifying a display characteristic applicable to the seller-related content, the display characteristic being available from the web server;

    determining that the seller-related content is to be displayed using the display characteristic, the determining being performed using a processor of a machine; and

    communicating to the web server that the seller-related content is to be displayed using the display characteristic and with the primary content.

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