DETERMINING USE OF A DISPLAY CHARACTERISTIC
First Claim
1. A computer-implemented method comprising:
- receiving a seller-generated request to display seller-related content referencing an item available for sale, the seller-related content to be displayed with primary content available from a web server;
identifying a display characteristic applicable to the seller-related content, the display characteristic being available from the web server;
determining that the seller-related content is to be displayed using the display characteristic, the determining being performed using a processor of a machine; and
communicating to the web server that the seller-related content is to be displayed using the display characteristic and with the primary content.
2 Assignments
0 Petitions
Accused Products
Abstract
A display characteristic determination machine receives a request to display seller-related content that references an item available for sale. The display characteristic determination machine identifies a display characteristic available from a web server, determines that the seller-related content is to be displayed using the display characteristic, and communicates to the web server that the seller-related content is to be displayed using the display characteristic and with primary content. The display characteristic determination machine may function as an allocation device to allocate use of the display characteristic. This functionality may be scaled, for example, to include determining use of multiple display characteristics, available from multiple web servers, by multiple instances of seller-related content requested for display by multiple sellers of multiple items. The display characteristic determination machine, therefore, may function as a “broker” for display characteristics available from multiple web servers.
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Citations
20 Claims
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1. A computer-implemented method comprising:
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receiving a seller-generated request to display seller-related content referencing an item available for sale, the seller-related content to be displayed with primary content available from a web server; identifying a display characteristic applicable to the seller-related content, the display characteristic being available from the web server; determining that the seller-related content is to be displayed using the display characteristic, the determining being performed using a processor of a machine; and communicating to the web server that the seller-related content is to be displayed using the display characteristic and with the primary content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A system comprising:
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a reception module to receive a seller-generated request to display seller-related content referencing an item available for sale, the seller-related content to be displayed with primary content available from a web server; a hardware-implemented identification module to identify a display characteristic applicable to the seller-related content, the display characteristic being available from the web server; a hardware-implemented determination module to determine that the seller-related content is to be displayed using the display characteristic; and a transmission module to communicate to the web server that the seller-related content is to be displayed using the display characteristic and with the primary content. - View Dependent Claims (14, 15, 16, 17, 18, 19)
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20. A machine-readable storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform a method comprising:
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receiving a seller-generated request to display seller-related content referencing an item available for sale, the seller-related content to be displayed with primary content available from a web server; identifying a display characteristic applicable to the seller-related content, the display characteristic being available from the web server; determining that the seller-related content is to be displayed using the display characteristic; and communicating to the web server that the seller-related content is to be displayed using the display characteristic and with the primary content.
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Specification