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TARGETING APPLICATIONS WITH ADVERTISEMENTS

  • US 20110145063A1
  • Filed: 12/15/2009
  • Published: 06/16/2011
  • Est. Priority Date: 12/15/2009
  • Status: Abandoned Application
First Claim
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1. A system for targeting application programs with advertisements, said system comprising:

  • a memory area for storing application execution data received from at least one computing device, said application execution data describing an execution environment of the computing device, said memory area being associated with a push service; and

    a processor programmed to;

    generate, based on the application execution data stored in the memory area, application statistics corresponding to the execution environment;

    access at least one advertisement campaign defined by an advertiser;

    identify, based on the generated application statistics and the accessed advertisement campaign, at least one application program on the computing device to receive an advertisement;

    deliver, by the push service, the advertisement to the identified application program; and

    calculate, based at least on the identified application program, an amount to charge the advertiser for delivering the advertisement.

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