CONSUMER TARGETED ADVERTISING THROUGH NETWORK INFRASTRUCTURE

• US 20110145065A1
• Filed: 12/08/2010
• Published: 06/16/2011
• Est. Priority Date: 12/10/2009
• Status: Abandoned Application

• Current Assignee: Shakeel Mustafa
• Original Assignee: Shakeel Mustafa
• Inventors: MUSTAFA, Shakeel
• Application Number:
  US12/963,354
• Publication Number:
  US 20110145065A1
• Time in Patent Office: Days
• US Class Current: 705/14.53
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0259 based on store location
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

In one embodiment, a method for determining a consumer'"'"'s interest in products and services is disclosed. Once the consumer'"'"'s interests are determined advertisers can refine their advertisements to meet the consumer'"'"'s specific needs and demands. A method for providing targeted information begins by receiving data comprising at least one of a consumer'"'"'s product or service interests. The data is inspected to determine at least one consumer product or service interest. The at least one determined product or service interest is compared with a plurality of providers of products or services. Finally information is conveyed to the consumer from to at least one of the plurality of providers of products or services to the consumer based upon the comparison of the determined at least one product or service interest and the plurality of providers of products or services.

Claims

1. A method for providing targeted information, comprising:

receiving data comprising at least one of a consumer'"'"'s product or service interests;

inspecting the data to determine at least one consumer product or service interest;

comparing the determined at least one product or service interest with a plurality of providers of products or services; and

conveying information related to at least one of the plurality of providers of products or services to the consumer based upon the comparison of the determined at least one product or service interest and the plurality of providers of products or services.

2. The method for providing targeted information of claim 1, wherein the data is stored and retrieved from a database.

3. The method for providing targeted information of claim 1, wherein the data comprises at least one of websites visited by the consumer, details of products purchased by the consumer, and details of services purchased by the consumer.

4. The method for providing targeted information of claim 1, wherein the conveyed information comprises at least one of advertisements in websites, delivered email, a text message, voice call, materials sent by a postal service, radio transmission, and any combination.

5. The method for providing targeted information of claim 4, wherein the conveyed information comprises audio, video, audio/video, still photography, and any combination.

6. The method for providing targeted information of claim 4, wherein the advertisements in websites are advertisements that the consumer may view or read at a future date, and wherein the advertisements in websites are based upon past website visits.

7. The method for providing targeted information of claim 1, further comprising:

receiving the consumer'"'"'s geographical location;

receiving geographical locations of at least one of the plurality of providers of products or services; and

conveying information related to at least one of the plurality of providers of products or services to the consumer based upon the comparison of the determined at least one product or service interest and the plurality of providers of products or services, wherein the geographical location of the at least one of the plurality of providers of products or services is within a selected distance from the consumer'"'"'s geographical location.

8. The method for providing targeted information of claim 7, wherein the at least one of the plurality of providers of products or services that has a geographical location within the selected distance from the consumer'"'"'s geographical location also has the desired product or service.

9. A computer readable media comprising computer-executable instructions stored therein, the computer-executable instructions comprising:

instructions to receive data comprising at least one of a consumer'"'"'s product or service interests;

instructions to inspect the data to determine at least one consumer product or service interest;

instructions to compare the determined at least one product or service interest with a plurality of providers of products or services; and

instructions to convey information related to at least one of the plurality of providers of products or services to the consumer based upon the comparison of the determined at least one product or service interest and the plurality of providers of products or services.

10. The method for providing targeted information of claim 9, wherein the data is stored and retrieved from a database.

11. The method for providing targeted information of claim 9, wherein the data comprises at least one of websites visited by the consumer, details of products purchased by the consumer, and details of services purchased by the consumer.

12. The method for providing targeted information of claim 9, wherein the conveyed information comprises at least one of advertisements in websites, delivered email, a text message, voice call, materials sent by a postal service, radio transmission, and any combination.

13. The method for providing targeted information of claim 12, wherein the conveyed information comprises audio, video, audio/video, still photography, and any combination.

14. The method for providing targeted information of claim 12, wherein the advertisements in websites are advertisements that the consumer may view or read at a future date, and wherein the advertisements in websites are based upon past website visits.

15. The method for providing targeted information of claim 9, further comprising:

instructions to receive the consumer'"'"'s geographical location;

instructions to receive geographical locations of at least one of the plurality of providers of products or services; and

instructions to convey information related to at least one of the plurality of providers of products or services to the consumer based upon the comparison of the determined at least one product or service interest and the plurality of providers of products or services, wherein the geographical location of the at least one of the plurality of providers of products or services is within a selected distance from the consumer'"'"'s geographical location.

16. The method for providing targeted information of claim 15, wherein the at least one of the plurality of providers of products or services that has a geographical location within the selected distance from the consumer'"'"'s geographical location also has the desired product or service.

17. A method for providing targeted information, comprising:

determining a consumer'"'"'s geographical location;

reviewing a products and services criteria for the consumer to determine providers of products or services that meet the products and services criteria and are within a selected distance from the consumer'"'"'s geographical location, wherein the products and services criteria comprise products or services the consumer has an interest in;

conveying information related to at least one provider of a product or service to the consumer when the selected provider is within the selected distance from the consumer'"'"'s geographical location and within the products and services criteria.

18. The method for providing targeted information of claim 17, wherein the products and services criteria comprises at least one of specific product interests, maximum price requirements for particular products and services, day and time criteria, and specific service interests.

19. The method for providing targeted information of claim 18, wherein the specific product interests comprise a type of product, wherein a type of product comprises houses for sale that meet the maximum price requirements for homes for sale, the day and time criteria, and other product criteria for houses for sale.

20. The method for providing targeted information of claim 18, wherein the specific service interests comprise a type of service, wherein a type of service comprises restaurants that meet the maximum price requirements for restaurants, the day and time criteria, and other service criteria for restaurants.

21. The method for providing targeted information of claim 19, wherein a type of product comprises any product that the consumer desires to purchase.

22. The method for providing targeted information of claim 20, wherein a type of service comprises any service that the consumer desires to purchase.