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Associative Search Engine

  • US 20110145067A1
  • Filed: 02/21/2011
  • Published: 06/16/2011
  • Est. Priority Date: 02/13/1997
  • Status: Active Grant
First Claim
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1. A method executed at a first search engine for selecting advertisements destined for display on a user device that interacts with a second search engine in searching for desired information within a data network, the method comprising:

  • receiving a search argument corresponding to the desired information, the search argument initially received by the second search engine from the user device;

    correlating the search argument to a particular advertisement in a database having advertisement related information; and

    transmitting the particular advertisement for display on the user device.

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