SYSTEM AND METHOD FOR CREATING, DISTRIBUTING, AND MONETIZING USER-GENERATED CONTENT IN A RETAIL ENVIRONMENT
First Claim
1. A method for monetizing user-generated content in a retail environment, said method comprising:
- enabling users to upload respective user-generated content via a communications network;
selecting user-generated content submitted by one of the users from among a plurality of uploaded user-generated content submitted by multiple users;
receiving sponsor content from a sponsor for displaying in association with the selected user-generated content;
generating a sponsored advertisement inclusive of the selected user-generated content and sponsor content;
inserting an identifier associated with the sponsored advertisement into a playlist of content segment advertisements for display on at least one electronic display in a retail store according to the playlist;
distributing the sponsored advertisement and playlist to the at least one electronic display;
displaying the sponsored advertisement on the at least one electronic display according to the playlist; and
collecting payment from the sponsor for sponsoring the sponsored advertisement.
1 Assignment
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Accused Products
Abstract
A system and method for monetizing user-generated content in a retail environment may include enabling users to upload respective user-generated content via a communications network. User-generated content may be selected from one of the uploaded user-generated content submitted by one of the users. Sponsor content may be received from a sponsor for displaying in association with the selected user-generated content. A sponsored advertisement inclusive of the selected user-generated content and sponsor content may be generated and an identifier associated with the sponsored advertisement may be inserted into a playlist of content segment advertisements for display on at least one electronic display in a retail store according to the playlist. The sponsored advertisement and playlist may be distributed to the at least one electronic display for display of the sponsored advertisement on the electronic display(s) according to the playlist. Payment may be collected from the sponsor for sponsoring the sponsored advertisement.
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Citations
26 Claims
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1. A method for monetizing user-generated content in a retail environment, said method comprising:
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enabling users to upload respective user-generated content via a communications network; selecting user-generated content submitted by one of the users from among a plurality of uploaded user-generated content submitted by multiple users; receiving sponsor content from a sponsor for displaying in association with the selected user-generated content; generating a sponsored advertisement inclusive of the selected user-generated content and sponsor content; inserting an identifier associated with the sponsored advertisement into a playlist of content segment advertisements for display on at least one electronic display in a retail store according to the playlist; distributing the sponsored advertisement and playlist to the at least one electronic display; displaying the sponsored advertisement on the at least one electronic display according to the playlist; and collecting payment from the sponsor for sponsoring the sponsored advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method for monetizing an advertisement in a retail environment, said method comprising:
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receiving, from a user, user-generated content in the form of an electronic image; generating a sponsored advertisement by including sponsor content of a sponsor advertiser and the user-generated content in an advertisement; establishing a timeframe during which the sponsored advertisement is to be displayed; causing the sponsored advertisement to be displayed during the timeframe on an electronic display network in a retail store, the electronic display network providing for a predictable and plannable audience delivery within the retail store; and billing the sponsor advertiser for display of the sponsored advertisement on the electronic display network. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19)
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20. A method for monetizing user-generated content, said method comprising:
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providing sponsor content that identifies an advertiser; combining the sponsor content with user-generated content to create a sponsored advertisement; and causing the sponsored advertisement to be displayed on an electronic display network in a retail store that provides for plannable and predictable audience delivery of customers of the retail store. - View Dependent Claims (21, 22, 23, 24, 25, 26)
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Specification