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SYSTEM AND METHOD FOR CREATING, DISTRIBUTING, AND MONETIZING USER-GENERATED CONTENT IN A RETAIL ENVIRONMENT

  • US 20110145070A1
  • Filed: 12/16/2009
  • Published: 06/16/2011
  • Est. Priority Date: 12/16/2009
  • Status: Abandoned Application
First Claim
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1. A method for monetizing user-generated content in a retail environment, said method comprising:

  • enabling users to upload respective user-generated content via a communications network;

    selecting user-generated content submitted by one of the users from among a plurality of uploaded user-generated content submitted by multiple users;

    receiving sponsor content from a sponsor for displaying in association with the selected user-generated content;

    generating a sponsored advertisement inclusive of the selected user-generated content and sponsor content;

    inserting an identifier associated with the sponsored advertisement into a playlist of content segment advertisements for display on at least one electronic display in a retail store according to the playlist;

    distributing the sponsored advertisement and playlist to the at least one electronic display;

    displaying the sponsored advertisement on the at least one electronic display according to the playlist; and

    collecting payment from the sponsor for sponsoring the sponsored advertisement.

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