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System and Method for Producing And Displaying Content Representing A Brand Persona

  • US 20110145072A1
  • Filed: 12/15/2010
  • Published: 06/16/2011
  • Est. Priority Date: 12/15/2009
  • Status: Abandoned Application
First Claim
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1. A computer implemented method for producing and displaying content representing a brand persona, the method comprising:

  • providing at least one consumer database containing a plurality of consumer profiles with consumer preference identifying data stored on a data storage device,providing at least one brand database containing details of brand clients, each having one or more branding parameters stored on a data storage device,providing at least one content database containing a plurality of pieces of content provided by at least one content provider with each piece of content having one or more content profile identifiers stored on a data storage device,a brand specific interface accessible by at least one consumer, the brand specific interface generated by a data processor by matching at least one branding parameter of a brand client with one or more pieces of content and displaying the pieces of content on a branded interface presented to a consumer at, no cost to the consumer whilst charging an advertising fee to the brand client and paying a content provision fee to the content provider, the content provided without the branding disrupting or interrupting the content.

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