System and Method for Producing And Displaying Content Representing A Brand Persona

• US 20110145072A1
• Filed: 12/15/2010
• Published: 06/16/2011
• Est. Priority Date: 12/15/2009
• Status: Abandoned Application

• Current Assignee: Guvera IP Pty Ltd
• Original Assignee: Guvera IP Pty Ltd
• Inventors: Loberg, Claes JM, Christiansen, Bradley John
• Application Number:
  US12/969,580
• Publication Number:
  US 20110145072A1
• Time in Patent Office: Days
• US Class Current: 705/14.66
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A computer implemented method for producing and displaying content representing a brand persona, the method including the steps of providing at least one consumer database containing a plurality of consumer profiles with consumer preference identifying data stored on a data storage device, providing at least one brand database containing details of brand clients, each having one or more branding parameters stored on a data storage device, providing at least one content database containing a plurality of pieces of content provided by at least one content provider with each piece of content having one or more content profile identifiers stored on a data storage device, a brand specific interface accessible by at least one consumer, the brand specific interface generated by a data processor by matching at least one branding parameter of a brand client with one or more pieces of content and displaying the pieces of content on a branded interface presented to a consumer at no cost to the consumer whilst charging an advertising fee to the brand client and paying a content provision fee to the content provider, the content provided without the branding disrupting or interrupting the content.

Claims

1. A computer implemented method for producing and displaying content representing a brand persona, the method comprising:

providing at least one consumer database containing a plurality of consumer profiles with consumer preference identifying data stored on a data storage device,

providing at least one brand database containing details of brand clients, each having one or more branding parameters stored on a data storage device,

providing at least one content database containing a plurality of pieces of content provided by at least one content provider with each piece of content having one or more content profile identifiers stored on a data storage device,

a brand specific interface accessible by at least one consumer, the brand specific interface generated by a data processor by matching at least one branding parameter of a brand client with one or more pieces of content and displaying the pieces of content on a branded interface presented to a consumer at, no cost to the consumer whilst charging an advertising fee to the brand client and paying a content provision fee to the content provider, the content provided without the branding disrupting or interrupting the content.

2. A computer implemented method as claimed in claim 1, wherein a results list is displayed allowing the at least one consumer to choose the brand client whose branded interface is displayed with the one or more pieces of content which match the at least one consumer'"'"'s search.

3. A computer implemented method as claimed in claim 1, wherein contextual data tags are provided for the at least one brand, the at least one consumer, and each piece of content.

4. A computer implemented method as claimed in claim 1, wherein the brand specific interface generation engine operates according to a consumer query for content where the consumer requests particular content.

5. A computer implemented method as claimed in claim 4, wherein the brand specific interface generation engine searches the at least one content database to find the particular content, then identifies the content profile identifiers of the particular content requested and searches the brand database for brand clients which are providing that particular content piece, checks to see whether the consumer preference identifying data matches at least one of the branding parameters and if there is a match, that brand is added to a match list and the search moves on, if there is no match, the brand is dropped and the search moves on.

6. A computer implemented method as claimed in claim 5, wherein the match list is provided to the consumer allowing the consumer to choose a brand client to provide the content requested.

7. A computer implemented method as claimed in claim 6, wherein the brand specific interface generation engine searches the brand client for its branding parameters and uses those brand parameters and the consumer content query in order to select pieces of content from a content pool and generates a brand specific interface which includes the requested content and/or other content which matches the content tags for the content requested as well as the brand parameters for the brand providing the content requested.

8. A computer implemented method as claimed in claim 1, wherein the brand specific interface generation engine operates according to a consumer brand query in which a consumer searches for a particular brand.

9. A computer implemented method as claimed in claim 8, wherein the brand specific interface generation engine then searches the at least one brand database for the brand client and examines the brand client for its branding parameters, searches the at least one content database for content which matches the branding parameters, selects a random combination of matching content from at least one content database and uses this random combination to generate an interface displaying the brand and the random combination of matching content.

10. A computer implemented method as claimed in claim 1, wherein charging occurs when the consumer downloads or views the content and a brand client is not charged for the mere display of the content on the interface.

11. A computer implemented method as claimed in claim 1, wherein the brand specific interface generation engine is used in association with a spine and rib cage selector in which the brand client selects a number of representative content pieces which communicate a brand persona to a consumer, this sample is then used to select other pieces of content from the general pool, which match the content profile identifiers of the representative content pieces and therefore also represent the brand persona, and the matching content is then displayed on the brand specific interface from which the consumer can select content based on their preference data.

12. A computer implemented method as claimed in claim 1, wherein the matching occurs on the basis of a degree of matching calculated as a quantitative value.

13. A computer implemented method as claimed in claim 12, wherein each content profile identifier of each piece of content is given a weighting factor or ranking and a quantitative value is given to each piece of content in relation to each content profile identifier.

14. A computer implemented method as claimed in claim 13, wherein the quantitative value is a numerical value.

15. A computer implemented method as claimed in claim 13, wherein the quantitative value is or includes non-numerical contextual data.

16. A computer implemented method as claimed in claim 13, wherein the quantitative value together with the weighting factor or ranking of each content profile identifier is used to calculate a value, or set of values related to each content profile identifier, for each piece of content.

17. A computer implemented method as claimed in claim 16, wherein the value, or set of values, is used to calculate a degree of association of the content requested with other content pieces in the at least one content database by using the variation of the value, or set of values related to the content requested compared to the value, or set of values related to the other content pieces in the at least one content database and including a content piece in brand specific interface based on the degree of association.

18. A computer implemented method as claimed in claim 1, wherein the depth of association is chosen by a brand client.

19. A computer implemented method as claimed in claim 18, wherein the contents of the brand specific interface is varied by the brand client choosing a degree of association that must be satisfied before including a content piece in the brand specific interface.

20. A computer implemented brand specific interface generating system for producing and displaying content representing a brand persona, the system comprising:

at least one consumer database containing a plurality of consumer profiles with consumer preference identifying data stored on a data storage device,

at least one brand database containing details of brand clients, each having one or more branding parameters stored on a data storage device,

at least one content database containing a plurality of pieces of content provided by at least one content provider with each piece of content having one or more content profile identifiers stored on a data storage device, and

a brand specific interface generation engine operating in association with a data processor, and which generates the brand specific interface by matching at least one branding parameter of a brand client with one or more pieces of content and displays the pieces of content on a branded interface presented to a consumer at no cost to the consumer whilst charging an advertising fee to the brand client and paying a content provision fee to the content provider, the content provided without branding disrupting or interrupting the content.

21. A computer implemented method for producing and displaying a pool of matched content pieces representing a brand persona from an available pool of content pieces based on a selected sample, the method comprising:

providing at least one consumer database containing a plurality of consumer profiles with consumer preference identifying data stored on a data storage device,

providing at least one brand database containing details of brand clients, each having one or more branding parameters stored on a data storage device,

providing at least one content database containing a plurality of pieces of content provided by at least one content provider with each piece of content having one or more content profile identifiers stored on a data storage device,

selecting a number of representative content pieces based on one or more branding parameters of a brand client to convey a brand identity,

testing the representative content pieces against a set of constraints based on one or more content profile identifiers to establish that a minimum number of content pieces are present in the available pool of content pieces using a data processor,

generating a pool of matched content pieces by selecting a plurality of content pieces from the available pool based on comparing the one or more content profile identifiers of the representative content pieces with one or more content profile identifiers of each content piece in the available pool of content pieces and including matches in the matched content pool using a data processor

generating a brand specific interface using a data processor by matching at least one branding parameter of a brand client with one or more pieces of content and displaying the pieces of content on a branded interface presented to a consumer at no cost to the consumer whilst charging an advertising fee to the brand client and paying a content provision fee to the content provider, the content provided without branding disrupting or interrupting the content and drawn from the matched content pool.

22. A computer implemented brand specific interface generating system for producing and displaying a pool of matched content pieces representing a brand persona from an available pool of content pieces based on a selected sample, the system comprising:

at least one consumer database containing a plurality of consumer profiles with consumer preference identifying data stored on a data storage device,

at least one brand database containing details of brand clients, each having one or more branding parameters stored on a data storage device,

at least one content database containing a plurality of pieces of content provided by at least one content provider with each piece of content having one or more content profile identifiers stored on a data storage device,

a content matching engine operating in association with a data processor which compares the one or more content profile identifiers of a number of representative content pieces chosen by a brand client to convey a brand identity based on one or more branding parameters of the brand client with one or more content profile identifiers of each content piece in the available pool of content pieces, tests the representative content pieces against a set of constraints based on one or more content profile identifiers to establish that a minimum number of content pieces are present in the available pool of content pieces, and generates a pool of matched content pieces by selecting a plurality of content pieces from the available pool based on the comparison and includes matches in the matched content pool and

a brand specific interface generation engine in association with a data processor, and which generates the brand specific interface by selecting one or more pieces of content and displays the pieces of content on a branded interface presented to a consumer at no cost to the consumer whilst charging an advertising fee to the brand client and paying a content provision fee to the content provider, the content provided without branding disrupting or interrupting the content and drawn from the matched content pool.