METHODS AND SYSTEMS TO PERSONALIZE CONTENT STREAMS

• US 20110145370A1
• Filed: 08/31/2010
• Published: 06/16/2011
• Est. Priority Date: 08/31/2009
• Status: Abandoned Application

• Current Assignee: Adswizz Incorporated (Liberty Media Corporation)
• Original Assignee: Adswizz Incorporated (Liberty Media Corporation)
• Inventors: Nieuwenhuys, Bruno
• Application Number:
  US12/873,035
• Publication Number:
  US 20110145370A1
• Time in Patent Office: Days
• US Class Current: 709/219
• CPC Class Codes: G06F 16/735 Filtering based on additional data, e.g. user or group profiles
• CPC Class Codes: H04L 65/612 for unicast
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/235 Processing of additional data, e.g. scrambling of additional data or processing content descriptors
• CPC Class Codes: H04N 21/2365 Multiplexing of several video streams
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/4347 Demultiplexing of several video streams
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8586 by using a URL processing chained hypermedia data for information retrieval G06F16/94; information retrieval from the Internet by using URLs G06F16/955; URL in broadcast information H04H20/93; Web-based protocols H04L67/02
• CPC Class Codes: H04N 5/265 Mixing
• CPC Class Codes: H04N 7/165 Centralised control of user terminal subsequent to an upstream request signal H04N7/17345; Registering at central by two-way working H04N7/17309
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests
• CPC Class Codes: H04N 7/17345 Control of the passage of the selected programme
• CPC Class Codes: H04N 7/17354 in an intermediate station common to a plurality of user terminals

Abstract

Methods and systems to insert secondary content within a primary audio and/or video stream in real-time. Insertion may be implemented as a continuous process and/or on-demand, and may be implemented independent of content provider and content consumer platform technologies. Insertion may be implemented transparent to content providers and content consumers. Secondary content may include personalized content, which may be personalized with respect to an individual and/or a group of individuals. Secondary content may include personalized advertising content. A media stream may be monitored and inspected and to determine where to place personalized content.

Claims

1. A system, comprising:

a content delivery system to receive a media content request from a media consumer system, to identify a user from the request, to forward the request to a media streaming system, to request personalized media content corresponding to the user, to receive streaming media from the media streaming system and to forward the streaming media to the user, to identify a placeholder associated with the streaming media, and to insert the personalized media content in the media stream in accordance with the placeholder in real-time.

2. The system of claim 1, wherein the content delivery system is implemented independent of the media streaming system and the media consumer system.

3. The system of claim 1, wherein the content delivery system is configured to identify the placeholder within the streaming media.

4. The system of claim 1, wherein the content delivery system is configured to identify the placeholder as a position within the streaming media.

5. The system of claim 1, wherein the content delivery system is configured to identify the placeholder as one or more frames within the streaming media.

6. The system of claim 1, wherein the content delivery system is configured to identify the placeholder as a time interval within the streaming media.

7. The system of claim 1, wherein the content delivery system is configured to identify the placeholder as an acoustic marker within the streaming media.

8. The system of claim 1, wherein the content delivery system is configured to identify the placeholder with respect to data within the streaming media.

9. The system of claim 1, wherein the content delivery system is configured to identify the placeholder from meta data of the streaming media.

10. A method, comprising:

receiving a media content request from a media consumer system;

identifying a user from the request;

forwarding the request to a media streaming system;

requesting personalized media content corresponding to the user;

receiving streaming media from the media streaming system and forwarding the streaming media to the user;

identifying a placeholder associated with the media stream; and

inserting the personalized media content in the media stream in accordance with the placeholder in real-time;

wherein the receiving, the identifying, the forwarding, the requesting, the receiving, the identifying, and the inserting are performed in a suitably programmed computer system.

11. The method of claim 10, further including performing the receiving, the identifying, the forwarding, the requesting, the receiving, the identifying, and the inserting independent of the media streaming system and the media consumer system.

12. The method of claim 10, further including identifying the placeholder within the streaming media.

13. The method of claim 10, further including identifying the placeholder as a position within the streaming media.

14. The method of claim 10, further including identifying the placeholder as one or more frames within the streaming media.

15. The method of claim 10, further including identifying the placeholder as a time interval within the streaming media.

16. The method of claim 10, further including identifying the placeholder as an acoustic marker within the streaming media.

17. The method of claim 10, further including identifying the placeholder with respect to data within the streaming media.

18. The method of claim 10, further including identifying the placeholder from meta data of the streaming media.

19. A computer program product including a computer readable medium having computer program logic stored therein, the computer program logic comprising:

logic to cause a processor to receive a media content request from a media consumer system;

logic to cause the processor to identify a user from the request;

logic to cause the processor to forward the request to a media streaming system;

logic to cause the processor to request personalized media content corresponding to the user;

logic to cause the processor to receive streaming media from the media streaming system and forwarding the streaming media to the user;

logic to cause the processor identify a placeholder associated with the streaming media; and

logic to cause the processor to insert the personalized media content in the streaming media in accordance with the placeholder in real-time.

20. A system, comprising:

means for receiving a media content request from a media consumer system;

means for identifying a user from the request;

means for forwarding the request to a media streaming system;

means for requesting personalized media content corresponding to the user;

means for receiving streaming media from the media streaming system and forwarding the streaming media to the user;

means for identifying a placeholder associated with the streaming media; and

means for inserting the personalized media content in the streaming media in accordance with the placeholder in real-time.