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CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM AND METHOD

  • US 20110145805A1
  • Filed: 02/24/2011
  • Published: 06/16/2011
  • Est. Priority Date: 12/15/2005
  • Status: Abandoned Application
First Claim
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1. A method for the storage of mass customized content in a computer-based system having a client and an application system having a database containing a plurality of pieces of information, one or more modules that access the database to pull pieces of information from the database based on a request from the client and display a user interface to the user containing the requested information, one or more controllers that control access by the client to the one or more modules and the database, the method comprising:

  • storing a template for a customized piece of content in the database wherein the customized piece of content includes the template and zero or more pieces of customized data;

    storing each piece of customized data for each recipient of the customized piece of content in the database; and

    generating the customized piece of content for each recipient based on the template and the zero or more pieces of customized data so that the actual customized piece of content for each recipient does not need to be stored in the database.

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