Advertising System and Method and Display Tag Arrangement for Use Therewith

• US 20110146123A1
• Filed: 01/31/2011
• Published: 06/23/2011
• Est. Priority Date: 12/21/2009
• Status: Abandoned Application

• Current Assignee: Avery Dennison Corporation
• Original Assignee: Avery Dennison Corporation
• Inventors: DUNN, Josh, UPSHUR, Tom, HEIMBOLD, Keith, EHRENHALT, Caradoc, MACAULAY, Kim, BROWNFIELD, Alexandra
• Application Number:
  US13/017,187
• Publication Number:
  US 20110146123A1
• Time in Patent Office: Days
• US Class Current: 40/638
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G09F 19/00 Advertising or display means not otherwise provided for
• CPC Class Codes: G09F 2003/0282 for textiles, e.g. clothing
• CPC Class Codes: G09F 3/0297 including a machine-readable marking, e.g. a bar code digitally marked record carriers in general G06K19/00
• CPC Class Codes: G09F 3/14 by strings, straps, chains, or wires

Abstract

A product announcement and merchandizing device and system is provided and includes a system and method for matching or merging a first product with one or more distinct products or services and displaying that merged message through use of a hang tag or an article identifier arrangement. The hang tag or article identifier has first and second sections with one or more individually operable and distinct fields. The system can actuate a message or other response in connection with receiving a particular signal or as part of an advertising campaign.

Claims

1. A dual functional apparel hang tag, comprising;

a facestock having first and second surfaces;

a first section provided adjacent one end of the facestock, the first section having human and machine readable indicia relating to a first product;

a second section separate from the first section and having a plurality of distinct fields, with each of the distinct fields having unique advertising relating to more than one distinct products or services which is not the first product; and

wherein at least one of the fields includes graphical information and another of said fields includes at least one of tactile information, olfactory information, auditory information, and gustatory information.

2. A dual function apparel hang tag as recited in claim 1, wherein said another of said fields includes an RFID tag.

3. A dual function apparel hang tag as recited in claim 1, wherein the first and second sections are separated from one another by one of a transversely extending space, perforation line or score line.

4. A dual function apparel hang tag as recited in claim 1, wherein the first section includes an attachment feature for the first product.

5. A dual function apparel hang tag as recited in claim 4, wherein the attachment feature is selected from a group including a string, adhesive, hook or hole.

6. A dual function apparel hang tag as recited in claim 2, wherein the RFID tag is encoded with information related to the first product.

7. A dual function apparel hang tag as recited in claim 1, wherein the RFID tag activates the field for auditory information.

8. A dual function apparel hang tag as recited in claim 1, wherein the olfactory and gustatory information fields are activated by removing a coating.

9. A dual function apparel hang tag as recited in claim 1, wherein each of the other of said fields is provided with an activation device.

10. A dual function apparel hang tag as recited in claim 1, wherein the facestock is made from recycled materials.