SYSTEM AND METHOD FOR ACTIVELY MANAGING PLAY BACK OF DEMO CONTENT BY A DISPLAY DEVICE BASED ON CUSTOMER ACTIONS
First Claim
1. A method for automatically controlling a display device to display demo content intermittently between segments of streaming advertising content, the method comprising:
- receiving advertising content;
displaying the advertising content by the display device;
monitoring for a first visual triggering event by an optical sensor of the display device, the first visual triggering event being at least one image visually captured by the optical sensor that prompts play back of the demo content;
automatically displaying the demo content for a first predetermined period of time, the first predetermined time period being less than fifteen minutes; and
continuing the display of the streaming advertising content by the display device.
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Accused Products
Abstract
An embodiment of the invention involves an apparatus, such as a television, that comprises a memory, an optical sensor and a processor. The optical sensor is configured to capture at least one image present in front of the apparatus. The processor is coupled to the optical sensor. The processor is configured to (i) analyze the at least one image and determine if the at least one image depicts a specific action, (ii) render a first type of content for a first time period in lieu of rendering a second type of content that is rendered by the processor at times when the specified action is not detected, and (iii) render the second type of content for a second period of time after the first period of time for rendering the first type of content has elapsed, potentially even if another the specified action is detected during the second period of time. Other embodiments are described and claimed.
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Citations
15 Claims
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1. A method for automatically controlling a display device to display demo content intermittently between segments of streaming advertising content, the method comprising:
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receiving advertising content; displaying the advertising content by the display device; monitoring for a first visual triggering event by an optical sensor of the display device, the first visual triggering event being at least one image visually captured by the optical sensor that prompts play back of the demo content; automatically displaying the demo content for a first predetermined period of time, the first predetermined time period being less than fifteen minutes; and continuing the display of the streaming advertising content by the display device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A software stored within a memory and executed by a processor implemented within a display device being an electronic device with display capability, to perform the operations of:
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displaying advertising content by the display device, the advertising content being routed from a first storage device that is remotely located from the display device; monitoring for a first visual triggering event by an optical sensor of the display device, the first visual triggering event being at least one image visually captured by the optical sensor that signals the processor to play back demo content from a second storage device separate from the first storage device; automatically displaying the demo content for a first predetermined period of time; and continuing the display of the streaming advertising content by the display device for a second predetermined period of time even if a second visual triggering event is detected during the second predetermined period of time. - View Dependent Claims (10, 11, 12, 13)
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14. An apparatus comprising:
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a memory; an optical sensor to capture at least one image present in front of the apparatus; a processor coupled to the optical sensor, the processor to (i) analyze the at least one image and determine if the at least one image depicts a specific action, (ii) render a first type of content for a first time period in lieu of rendering a second type of content that is rendered by the processor at times when the specified action is not detected, and (iii) render the second type of content for a second period of time after the first period of time for rendering the first type of content has elapsed regardless if another the specified action is detected during the second period of time. - View Dependent Claims (15)
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Specification