SYSTEM AND METHOD FOR ACTIVELY MANAGING PLAY BACK OF DEMO CONTENT BY A DISPLAY DEVICE BASED ON DETECTED RADIO FREQUENCY SIGNALING

• US 20110150426A1
• Filed: 12/21/2009
• Published: 06/23/2011
• Est. Priority Date: 12/21/2009
• Status: Abandoned Application

• Current Assignee: Sony Corporation (Sony Group Corp.)
• Original Assignee: Sony Corporation (Sony Group Corp.), Sony Electronics Inc. (Sony Group Corp.)
• Inventors: Candelore, Brant L., Shintani, Peter
• Application Number:
  US12/643,870
• Publication Number:
  US 20110150426A1
• Time in Patent Office: Days
• US Class Current: 386/250
• CPC Class Codes: H04N 21/4122 additional display device, e.g. video projector digital output for controlling a plurality of local displays G06F3/1423
• CPC Class Codes: H04N 21/42201 biosensors, e.g. heat sensor for presence detection, EEG sensors or any limb activity sensors worn by the user input arrangements for interaction with the human body based on nervous system activity detection G06F3/015
• CPC Class Codes: H04N 21/4325 by playing back content from the storage medium reproduction of recorded television signals H04N5/76; reproduction of recorded television signals H04N9/79
• CPC Class Codes: H04N 21/43615 Interfacing a Home Network, e.g. for connecting the client to a plurality of peripherals home Audio Video Interoperability [HAVI] data switching networks H04L12/2805
• CPC Class Codes: H04N 21/44218 Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program methods or arrangements for recognising human body or animal bodies or body parts G06V40/10; methods or arrangements for acquiring or recognising human faces, facial parts, facial sketches, facial expressions G06V40/16; methods or arrangements for recognising movements or behaviour G06V40/20; arrangements for identifying users in broadcast systems H04H60/45
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

An embodiment of the invention involves an apparatus, method and software for automatically controlling periodic play back of demo content. The apparatus comprises a memory, a radio detection logic and a processor. The radio detection logic is configured to detect a first radio frequency signal within a prescribed frequency range and to generate a control signal in response to detection of the first radio frequency signal. Coupled to the radio detection logic, the processor is configured to permit play back of a first type of content for a first time period upon receipt of the control signal where the first type of content is played back in lieu of playing back a second type of content that is normally processed for play back by the processor, to permit play back of the second type of content for a second time period after the first time period has elapsed. According to one embodiment, this play back occurs regardless if a second radio frequency signal within the prescribed frequency range is detected by the radio detection logic during the second time period, and the processor plays back the first type of content after the second time period has elapsed and the second radio frequency signal is detected. Other embodiments are described and claimed.

Claims

1. A method for automatically controlling a display device to periodically play back demo content, the method comprising:

receiving streaming advertising content for play back;

monitoring for a triggering event by detection logic within the display device, the triggering event being a radio frequency signal in a prescribed frequency range;

automatically playing back the demo content for a first period of time in response to detecting the triggering event;

halting play back of the demo content after the first period of time has elapsed; and

continuing to play back the streaming advertising content by the display device.

2. The method of claim 1, wherein the play back of the streaming advertising content by the display device for a second period of time occurs even if another triggering event is detected during the second period of time.

3. The method of claim 1, wherein the monitoring of the triggering event includes detecting the radio frequency signal generated by activation of a remote keyless system that is used to control operations of an automobile.

4. The method of claim 3, wherein the monitoring of the triggering event includes detecting the radio frequency signal generated by activation of the remote keyless system being a transducer that continuously emits the radio frequency signal to indicate proximity of a driver to the automobile.

5. The method of claim 3, wherein the monitoring of the triggering event includes detecting the radio frequency signal generated by activation of the remote keyless system being a key fob that emits the radio frequency signal to indicate proximity of a driver to the automobile upon depression of a button on the key fob.

6. The method of claim 1, wherein the monitoring of the triggering event includes detecting the radio frequency signal being a Bluetooth®

signal generated by a cellular phone.

7. The method of claim 1, wherein the automatic playing back of the demo content for the first period of time includes displaying one or more video clips directed to features of the display device.

8. The method of claim 1, wherein the monitoring of the triggering event includes receiving a text message operating as the triggering event from a cellular phone.

9. The method of claim 1, wherein prior to automatically playing back the demo content for the first period of time, the method further comprises:

repeating to monitor for a second triggering event, and upon detecting of the second triggering event, the demo content is automatically played back.

10. An apparatus comprising:

a memory;

a radio detection logic to detect a first radio frequency signal within a prescribed frequency range and to generate a control signal in response to detection of the first radio frequency signal;

a processor coupled to the radio detection logic, the processor to (i) permit play back of a first type of content for a first time period upon receipt of the control signal where the first type of content is played back in lieu of playing back a second type of content that is normally processed for play back by the processor, (ii) permit play back of the second type of content for a second time period after the first time period has elapsed regardless if a second radio frequency signal within the prescribed frequency range is detected by the radio detection logic during the second time period, and (iii) play back the first type of content after the second time period has elapsed and the second radio frequency signal is detected.

11. The apparatus of claim 10, wherein the radio detection logic being a television tuner when the apparatus is placed in an Enhanced Demo mode.

12. The apparatus of claim 10, wherein the radio detection logic is configured to detect the radio frequency signal being a signal generated by activation of a remote keyless system that is used to control operations of an automobile.

13. The apparatus of claim 12, wherein the radio detection logic is configured to detect the radio frequency signal generated by activation of the remote keyless system, where the remote keyless system is a transducer that continuously emits the radio frequency signal to indicate proximity of a driver to the automobile.

14. The apparatus of claim 12, wherein the radio detection logic is configured to detect the radio frequency signal being a signal generated by activation of the remote keyless system, where the remote keyless system is a key fob that emits the radio frequency signal to indicate proximity of a driver to the automobile upon depression of a button on the key fob.

15. The apparatus of claim 10, wherein the radio detection logic is configured to detect the radio frequency signal being a Bluetooth®

signal generated by a cellular phone.

16. The apparatus of claim 10, wherein the processor to permit play back of the first type of content for the first time period by automatically displaying one or more video clips being demo content in lieu of display of streaming advertising content being the second type of content.

17. The apparatus of claim 10, wherein the radio detection logic is configured to detect the radio frequency signal being a text message from a cellular phone.

18. A software stored within a memory and executed by a processor implemented within a display device being an electronic device with display capability, to perform the operations of:

monitoring for a triggering event during display of a streaming advertising content received from a remote source, the triggering event being a radio frequency signal within a prescribed frequency range;

automatically displaying a demo content uploaded in internal memory of the display device for a first predetermined period of time; and

continuing the display of the streaming advertising content by the display device after the first predetermined period of time has elapsed, the display of the streaming advertising content being for a second predetermined period of time being at least equal in duration to the first predetermined period of time.

19. The software of claim 18, wherein the operations of monitoring of the triggering event includes detecting the radio frequency signal that is generated by activation of a remote keyless system that is used to control operations of an automobile.

20. The software of claim 18, wherein the operations of monitoring of the triggering event includes detecting the radio frequency signal being a Bluetooth®

signal generated by a cellular phone.

21. The software of claim 18, wherein the automatic displaying of the demo content for the first predetermined period of time includes displaying one or more video clips directed to features of the display device.