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PEER-TO-PEER PRIVACY PANEL FOR AUDIENCE MEASUREMENT

  • US 20110153391A1
  • Filed: 12/21/2009
  • Published: 06/23/2011
  • Est. Priority Date: 12/21/2009
  • Status: Abandoned Application
First Claim
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1. A method of forming a computer-based network for distributing research data among a plurality of portable devices, comprising the steps of:

  • processing panelist data associated with each portable device in order to identify panelist data having one or more predetermined characteristics;

    requesting a session for a peer-to-peer network connection to each of the portable devices identified with associated panelist data having the one or more predetermined characteristics;

    forming a peer-to-peer network with portable devices responding to the request, where each of the portable devices are configured to act as a node on the formed network and communicate with each other; and

    receiving exposure data from the formed network, said exposure data reflecting a level of exposure to media data at each of the nodes.

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