PEER-TO-PEER PRIVACY PANEL FOR AUDIENCE MEASUREMENT
First Claim
1. A method of forming a computer-based network for distributing research data among a plurality of portable devices, comprising the steps of:
- processing panelist data associated with each portable device in order to identify panelist data having one or more predetermined characteristics;
requesting a session for a peer-to-peer network connection to each of the portable devices identified with associated panelist data having the one or more predetermined characteristics;
forming a peer-to-peer network with portable devices responding to the request, where each of the portable devices are configured to act as a node on the formed network and communicate with each other; and
receiving exposure data from the formed network, said exposure data reflecting a level of exposure to media data at each of the nodes.
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Accused Products
Abstract
Systems and methods for operating an anonymous peer-to-peer (“P2P”) privacy panel for audience measurement is disclosed. A plurality of portable devices are configured to record and process research data pursuant to a research operation. Each of the panelists associated with each portable devices provide panelist data to a central site, where the panelist data includes demographic information, previous media exposure data, and other data. In accordance with panelist data, a customized P2P network is created where media exposure data is obfuscated and communicate among portable devices in the network. By utilizing a P2P network together with obfuscation techniques, panelist privacy is greatly increased.
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Citations
18 Claims
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1. A method of forming a computer-based network for distributing research data among a plurality of portable devices, comprising the steps of:
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processing panelist data associated with each portable device in order to identify panelist data having one or more predetermined characteristics; requesting a session for a peer-to-peer network connection to each of the portable devices identified with associated panelist data having the one or more predetermined characteristics; forming a peer-to-peer network with portable devices responding to the request, where each of the portable devices are configured to act as a node on the formed network and communicate with each other; and receiving exposure data from the formed network, said exposure data reflecting a level of exposure to media data at each of the nodes. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 11, 16, 17, 18)
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10. An article comprising a machine readable tangible medium having embodied thereon a computer program, the computer program being executable by a computer included in a peer-to-peer network system comprising a plurality of portable device, the computer program being executable by the computer to perform:
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processing panelist data associated with each portable device in order to identify panelist data having one or more predetermined characteristics; requesting a session for the peer-to-peer network connection to each of the portable devices identified with associated panelist data having the one or more predetermined characteristics; forming the peer-to-peer network with portable devices responding to the request, where each of the portable devices are configured to act as a node on the formed network and communicate with each other; and receiving exposure data from the formed network, said exposure data reflecting a level of exposure to media data at each of the nodes - View Dependent Claims (12, 13, 14, 15)
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Specification