SYSTEM AND METHOD FOR MONITORING AND INCREASING SALES AT A CASH REGISTER

• US 20110153393A1
• Filed: 06/21/2010
• Published: 06/23/2011
• Est. Priority Date: 06/22/2009
• Status: Abandoned Application

• Current Assignee: Bravo Communications, Inc.
• Original Assignee: Bravo Communications, Inc.
• Inventors: Mendel, Ronen, Raff, Einav, Bauman, John H., Pe`er, Yaron
• Application Number:
  US12/819,788
• Publication Number:
  US 20110153393A1
• Time in Patent Office: Days
• US Class Current: 705/7.42
• CPC Class Codes: G06Q 10/06398 Performance of employee with respect to a job function
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]

Abstract

The present invention includes a Point-of-Sale and/or Customer Relationship Management system, which can be used to increase sales by providing an offer to a purchaser using data relating to the purchaser, the purchase, or any other relevant data. The offer can be shown to a purchaser on a display with or without sound. Further, the present invention can also be used to promote new products or services, provide additional advertising or promotions that may or may not be a targeted best-fit at these locations, and measure the sales and up-selling at these locations and/or provide a platform for training employees to better sell, up-sell and promote their respective products and services. Further, the data can be read in from the Point-of-Sale system or any other relevant source and can be analyzed and then displayed based on rules and a weighted scale.

Claims

1. A method for processing orders at a Point-of-Sale device, comprising:

providing a Point-of-Sale Device comprising;

an order entry system that can receive the orders,

a processor that can process data related to the order, and

at least one display facing the purchaser; and

wherein an order is entered using the order entry system and the order is analyzed to determine at least one offer that is displayed on a display facing the customer.

2. The method of claim 1, wherein the offer is at least one of an up sell, advertisement, new product or service, information and promotion.

3. The method of claim 1, wherein the offer is determined using at least one of a weighed scale algorithm and rules based decision algorithm.

4. The method of claim 3, wherein the at least one of a weighed scale algorithm and rules based decision algorithm groups a predetermined number offers based on at least one of purchaser data, purchase data, relative times between offers, public records, and private records.

5. The method of claim 4, wherein the offer displayed is selected from the group of a predefined number of offers by determining the best fit.

6. The method of claim 4, wherein the offer displayed is selected from the group of a predefined number of offers by selecting randomly from the group of a predefined number of offers.

7. The method of claim 3, wherein at least one of the weighed scale algorithm and rules based decision algorithm determines which offer to display by analyzing the relative display time of offers to determine what offer to display to the customer.

8. The method of claim 3, wherein at least one of the weighed scale algorithm and rules based decision algorithm determines which offer to display by analyzing display times of offers and information pertaining to the type of purchase/good.

9. The method of claim 1, wherein offer acceptance data is generated relative to whether or not purchaser(s) accepted the offer.

10. The method of claim 9, wherein the offer acceptance data is analyzed to modify at least one of the weighed scale algorithm and rules based decision algorithm.

11. The method of claim 1, wherein the offer includes a sound generated to get a purchasers attention.

12. The method of claim 1, further comprising:

at least one display facing a cashier that displays the offer to the cashier.

13. The method of claim 1, wherein the offer includes at least one of audio and video content to attract the customer'"'"'s attention.

14. The method of claim 1, wherein at least one of data affiliated with the order and the offer is analyzed, by a processor, to provide statistical data relating to at least one of a plurality of orders and a plurality of offers.

15. The method of claim 1, wherein at least one of data affiliated with the order and the offer is analyzed to increase purchases.

16. The method of claim 3, wherein at least one of data affiliated with the order and the offer is analyzed, by a processor, and this analyzed data is used to update at least one of the weighed scale algorithm and rules based decision algorithm.

17. The method of claim 16, wherein the data is analyzed using at least one of statistical data, data from a third party, and purchase data.

18. The method of claim 1, wherein at least one of data affiliated with the order and the offer is analyzed to determine a cashier'"'"'s performance in having products purchased.

19. The method of claim 1, further comprising:

establishing a predetermined threshold for a set number of purchases in a set amount of time between a plurality of purchases at the Point-of-Sale device;

analyzing the number of purchases and the time between a plurality of purchases to determine if the predetermined threshold has been exceeded; and

wherein when the threshold is exceeded the Point-of-Sale device stops displaying offers based on orders.

20. The method of claim 1, wherein the rules based decision algorithm determines the type of offer and the weighted scale algorithm determines the number of times the offer is displayed.