Tracking and Processing Discount Cards

• US 20110153406A1
• Filed: 12/17/2009
• Published: 06/23/2011
• Est. Priority Date: 12/17/2009
• Status: Abandoned Application

• Current Assignee: Target Brands Inc. (Target Corporation)
• Original Assignee: Target Brands Inc. (Target Corporation)
• Inventors: Whitsitt, Michael Shawn, Piket, Sarah, Henrich, Elizabeth Maria, Mackin, Terrence Christian
• Application Number:
  US12/641,009
• Publication Number:
  US 20110153406A1
• Time in Patent Office: Days
• US Class Current: 705/14.35
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0235 constrained by time limit or expiration date
• CPC Class Codes: G06Q 30/0238 at point-of-sale [POS]

Abstract

In one example, a stored value card system is modified to process discount cards that are capable of providing varying percentage discounts on an array of products or services that can be purchased by a consumer. Implementations of the stored value card system can include modifications that allow a transaction using the discount card to pass through as an authorized transaction in spite of, for instance, application software logic that otherwise rejects transactions for stored value cards having a zero balance. For example, when the modified stored value card system detects a transaction involving a discount card, an authorization system within the modified stored value card system can generate an alternative error code that prevents the point of sale system from rejecting the transaction due to a zero balance.

Claims

1. A stored value card system for tracking and processing discount cards, the system comprising:

a point of sale system, including at least a portion of a software application, operable to process transactions using transaction cards including credit cards, stored value cards and discount cards, wherein the discount cards provide one or more discounts applicable to the purchase of one or more items; and

an authorization system, including at least a portion of a software application, operable to provide transaction card information to the point of sale system, the information being used to track transaction card balances, approve transactions, and generate error codes associated with the transaction cards, wherein the authorization system is further operable to;

i) generate a first error code that comprises a default error code for a condition that exists for certain transactions, wherein the default error code normally causes the transaction to be rejected, and

ii) determine when one of the discount cards is being used for transactions and to generate for certain of such transactions a second error code that comprises an alternative error code, wherein the alternative error code is generated when a discount card having a zero balance is used in a transaction;

wherein the point of sale system is further operable to determine whether discount cards used for transactions have a zero balance, to receive from the authorization system for such transactions the second error code, to process such transactions as null value transactions, and to approve and complete such transactions.

2. The system of claim 1 further comprising:

a merchandising system including at least a portion of a software application, wherein the merchandising system is operable to receive, from the authorization system, notification of a discount event;

wherein the merchandising system provides, to the point of sale system and the authorization system, a list of discountable items that correspond to the discount event; and

wherein the authorization system issues one or more discount cards to users for use at the point of sale system, the discount cards providing discounts on the one or more discountable items during the discount event.

3. The system of claim 2, wherein authorization of a transaction includes determination of whether the discount event is still active and whether items included in the transaction are associated with the discount event.

4. The system of claim 2, wherein the point of sale system permits multiple discounts on the same item in the same transaction only for certain discount events.

5. The system of claim 1, wherein the first error code is not transmitted to the point of sale system in connection with transactions for which the second error code is generated.

6. The system of claim 1, wherein the discount cards are printed discount cards identifying discounts available for specific items purchased while using the printed discount cards, wherein the printed discount cards include logos or brand identifications for items or product lines for which discounts are allowed when using the printed discount cards, wherein the printed discount cards are delivered to the user with information describing the discounts.

7. The system of claim 1, wherein one or more user interfaces associated with the point of sale system includes modified or additional displays, prompts or notifications associated with the processing of discount cards.

8. A method for tracking and processing discount cards, the method comprising:

processing, in a point of sale system, transactions using transaction cards including credit cards, stored value cards and discount cards, wherein certain of said transaction cards serve as both stored value and discount cards;

receiving, from a transaction system, a first notification for transactions involving transaction cards used to receive discounts on inventory items during a sales promotion, the first notification causing certain transactions to be rejected;

receiving, from the transaction system, a second notification in place of the first notification, the second notification indicating that a transaction card that serves as both a stored value card and a discount card and has a zero balance is being used in connection with a transaction;

rejecting, at the point of sale system, transactions when the first notification is received; and

approving, at the point of sale system, transactions when the second notification is received in place of a first error code.

9. The method of claim 8 further comprising:

receiving, in the transaction system, notification of the sales promotion, the notification received from an inventory and pricing system;

providing, to the point of sale system and the transaction system, a list of discountable inventory items that correspond to the sales promotion, the list being provided by the inventory and pricing system; and

issuing one or more discount cards to users for use at the point of sale system, the discount cards providing discounts on the one or more discountable inventory items during the duration of the sales promotion.

10. The method of claim 9, further comprising:

determining, in the transaction system, whether the sales promotion associated with a transaction using a discount card is still in effect and whether inventory items included in the transaction are associated with the sales promotion;

approving, in the transaction system, transactions for inventory items included in the sales promotion that are still in effect; and

rejecting, in the transaction system, discounts for inventory items not included in the sales promotion or for discounts associated with the sales promotion if the sales promotion is no longer in effect.

11. The method of claim 9, further comprising preventing, at the point of sale system, multiple discounts on certain inventory items in the same transaction.

12. The method of claim 8, wherein the discount cards are printed discount cards that include logos or brand identifications for inventory items or product lines for which discounts are allowed and wherein the printed discount cards are delivered to the user with information describing the discounts.

13. The method of claim 8, wherein one or more user interfaces associated with the point of sale system includes modified or additional displays, prompts or notifications associated with processing discount cards.

14. A physical computer-readable medium, embodied in a device, on which medium is encoded program code configured for execution by a processor to perform a method for tracking and processing discount cards, the method comprising:

processing, in a point of sale system, transactions using transaction cards including credit cards, stored value cards and discount cards, wherein the stored value cards also serve as transaction cards;

receiving, from a transaction system, a first error code that serves as a default error code for a condition that is raised for transactions involving transaction cards used to receive discounts on inventory items during a reward campaign, the default error code causing the affected transactions to be rejected;

receiving, from the transaction system when the transaction system is further operable to determine when a discount card is being used, a second error code that serves as an alternative error code in place of the default error code for the discount card, the alternative error code being generated when a discount card having a zero balance is used in a transaction; and

approving the transaction in the point of sale system, based on receiving, from the transaction system, the second error code.

15. The computer-readable medium of claim 14 wherein the method further comprises:

receiving notification of a reward campaign, the notification received from a product marketing system;

providing, to the point of sale system and a financial institution, a list of discountable products and services that correspond to the reward campaign, the list provided by the product marketing system; and

issuing one or more discount cards to users for use at the point of sale system, the discount cards providing for the users to receive discounts on the one or more discountable products and services during the reward campaign.

16. The computer-readable medium of claim 15, wherein the method further comprises:

determining whether the reward campaign associated with a transaction using the discount card is still in effect and whether products and services included in the transaction are associated with the reward campaign;

approving transactions for products and services included in the reward campaign that are still in effect;

rejecting transactions for products and services not included in the reward campaign or for discounts associated with the reward campaign if the reward campaign is no longer in effect; and

deactivating discount cards for reward campaigns that are no longer in effect.

17. The computer-readable medium of claim 15, wherein the method further comprises preventing, in the point of sale system, multiple discounts on the same product or service in the same transaction.

18. The computer-readable medium of claim 14, wherein the discount cards are printed discount cards identifying discounts available for specific products or services purchased while using the printed discount cards, wherein the printed discount cards include logos or brand identifications for products or services for which discounts are allowed when using the printed discount cards, wherein the printed discount cards are delivered to the user with information describing the discounts.

19. The computer-readable medium of claim 14, wherein one or more user interfaces associated with the point of sale system includes modified or additional displays, prompts or notifications associated with processing of discount cards.

20. The computer-readable medium of claim 14, wherein the first error code is not transmitted to the point of sale system if the second error code is transmitted to the point of sale system in connection with a given transaction.