METHOD AND APPARATUS FOR PRODUCT DISPLAY

• US 20110153416A1
• Filed: 02/28/2011
• Published: 06/23/2011
• Est. Priority Date: 03/15/2001
• Status: Abandoned Application

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Walker Digital LLC (Walker Innovation Inc. (f/k/a Patent Properties, Inc.))
• Inventors: FINCHAM, MAGDALENA M., VAN LÚCHENE, ANDREW S., WALKER, JAY S.
• Application Number:
  US13/036,189
• Publication Number:
  US 20110153416A1
• Time in Patent Office: Days
• US Class Current: 705/14.49
• CPC Class Codes: G06Q 20/20 Point-of-sale [POS] network systems
• CPC Class Codes: G06Q 20/203 Inventory monitoring
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0238 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0623 Item investigation
• CPC Class Codes: G06Q 30/0631 Item recommendations
• CPC Class Codes: G06Q 30/0643 Graphical representation of items or shoppers

Abstract

Systems and methods are provided for receiving a request to display at least one product. A substitute product for the at least one product is selected from a plurality of substitute products. The selection may be based on, for example, expected revenue from display of the selected substitute product, expected revenue for purchase of the selected substitute product, or a substitution success rate. The selected substitute product is then displayed.

Claims

1. A method comprising:

receiving an indication of a product category;

determining, by a controller, a product based on the product category;

selecting, by the controller from a plurality of substitute products, a substitute product for the determined product,

in which each substitute product of the plurality of substitute products is associated with a respective payment that a respective manufacturer has agreed to pay for each time the substitute product is purchased,

in which selecting the substitute product is based on the respective payment; and

transmitting a signal to display the selected substitute product.

2. The method of claim 1, in which selecting the substitute product is based on a respective payment for each time the substitute product is displayed and the respective payment for each time the substitute product is purchased.

3. A method comprising:

receiving an indication of a product category;

determining, by a controller, a product based on the product category;

selecting, by the controller from a plurality of substitute products, a substitute product for the determined product,

in which each substitute product of the plurality of substitute products is associated with a respective substitution success rate,

in which selecting the substitute product is based on the respective substitution success rate; and

transmitting a signal to display the selected substitute product.

4. The method of claim 3, in which selecting the substitute product is based on a respective payment for each time the substitute product is displayed and the respective substitution success rate.