Context-Based Selection and Presentation of Social Networking System Content and Advertisements
First Claim
1. A computer-implemented method for advertising to a user, the method comprising:
- receiving in a social networking system a request for information from a user of the social networking system;
generating a display of information responsive to the request, wherein the display includes a main portion that comprises a user interface for interaction with the social networking system;
selecting one or more advertisements based on a measure of relatedness to the information in the main portion of the display;
adding the selected one or more advertisements to a supplemental portion of the display; and
providing the display to the user, the display including the main portion and the supplemental portion.
2 Assignments
0 Petitions
Accused Products
Abstract
A social networking system uses information that it obtains from and about its users to select social networking content and advertising for presentation to users in a way that optimizes for one or more optimization goals. Example optimization goals include monetization, user sharing, user engagement, system growth, and user communication. The social networking system may select social networking content and advertising based on their relevance to a particular user. The selected social networking content and advertising may be related to each other to provide a more interesting display to the user. The selected social networking content and advertising may be presented in a supplemental portion of a display, and be selected based on their relatedness to content in the main portion of the display.
119 Citations
18 Claims
-
1. A computer-implemented method for advertising to a user, the method comprising:
-
receiving in a social networking system a request for information from a user of the social networking system; generating a display of information responsive to the request, wherein the display includes a main portion that comprises a user interface for interaction with the social networking system; selecting one or more advertisements based on a measure of relatedness to the information in the main portion of the display; adding the selected one or more advertisements to a supplemental portion of the display; and providing the display to the user, the display including the main portion and the supplemental portion. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
-
-
10. A system for advertising to a user, the system comprising:
-
a display server configured to receive a request for information from a user of a social networking system and to provide a display to the user, the display including a main portion and a supplemental portion; a display generator configured to generate the display of information responsive to the request, wherein the main portion of the display comprises a user interface for interaction with the social networking system, the display generator further configured to add one or more advertisements to the supplemental portion of the display; and a content item selector configured to select one or more advertisements based on a measure of relatedness of the selected advertisements to the information in the main portion of the display, and to provide the selected advertisements to the display generator for addition to the display. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
-
Specification