MOBILE DEVICE ADVERTISING

• US 20110153426A1
• Filed: 12/17/2010
• Published: 06/23/2011
• Est. Priority Date: 12/17/2009
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: PushLife, Inc. (Alphabet Inc.)
• Inventors: REDDY, RAYMOND, KIM, SANG-HEUN
• Application Number:
  US12/971,766
• Publication Number:
  US 20110153426A1
• Time in Patent Office: Days
• US Class Current: 705/14.58
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

Implementations for mobile device advertising are disclosed. In at least one implementation, a method for a mobile device is disclosed that includes: obtaining a plurality of advertisement content items at a mobile device via a communication network; storing the plurality of advertisement content items at a storage device of the mobile device; selecting an advertisement content item from the plurality of advertisement content items stored at the storage device based, at least in part, on an advertisement selection parameter; and presenting the advertisement content item selected from the plurality of advertisement content items stored at the storage device via an output device of the mobile device. In at least some implementations, the advertisement selection parameter includes attributes of media content stored at the storage device of the mobile device or accessed by a user via the mobile device.

Claims

1. A method for a mobile device, comprising:

obtaining a plurality of advertisement content items at a mobile device via a communication network;

storing the plurality of advertisement content items at a storage device of the mobile device;

selecting an advertisement content item from the plurality of advertisement content items stored at the storage device based, at least in part, on an advertisement selection parameter; and

presenting the advertisement content item selected from the plurality of advertisement content items stored at the storage device via an output device of the mobile device.

2. The method of claim 1, wherein the advertisement selection parameter includes a geographic location of the mobile device.

3. The method of claim 1, further comprising:

updating advertisement activity information at the storage device of the mobile device responsive to selecting or presenting the advertisement content item;

identifying a communication quality between the mobile device and the communication network;

sending an advertisement report that includes the advertisement activity information from the mobile device to an advertisement server via the communication network if the communication quality exceeds a threshold communication quality; and

delaying sending the advertisement report if the communication quality does not exceed the threshold communication quality.

4. The method of claim 3, wherein the communication network is a local area network;

wherein obtaining the plurality of advertisement content items comprises obtaining the plurality of advertisement content items at the mobile device from a personal computer associated with the mobile device via the local area network; and

wherein sending the advertisement report comprises sending the advertisement report to the personal computer via the local area network; and

wherein the method further comprises;

obtaining the advertisement report at the personal computer via the local area network; and

sending the advertisement report from the personal computer to a remote advertisement server via a wide area network.

5. The method of claim 1, further comprising:

receiving a user input after presenting the advertisement content item, the user input directed at the advertisement content item;

updating advertisement activity information at the storage device of the mobile device responsive to receiving the user input;

identifying a communication quality between the mobile device and the communication network;

sending an advertisement report that includes the advertisement activity information from the mobile device to an advertisement server via the communication network if the communication quality exceeds a threshold communication quality; and

delaying sending the advertisement report if the communication quality does not exceed the threshold communication quality.

6. The method of claim 1, further comprising:

receiving a user input after presenting the advertisement content item, the user input directed at the advertisement content item;

presenting a media content item via the output device of the mobile device in response to receiving the user input, the media content item associated with the advertisement content item.

7. The method of claim 1, wherein the output device includes one or more of a graphical display or an audio speaker;

and

wherein presenting the advertisement content item comprises presenting the advertisement content item via the graphical display as visual content or via the audio speaker as audio content.

8. The method of claim 1, wherein the advertisement selection parameter includes a communication quality between the mobile device and the communication network.

9. The method of claim 1, wherein the advertisement selection parameter includes attributes of media content stored at the storage device of the mobile device or accessed by a user via the mobile device.

10. The method of claim 9, further comprising:

identifying the attributes of the media content stored at the storage device of the mobile device or accessed by the user via the mobile device;

sending an advertisement request to a remote computing device via the communication network, the advertisement request indicating the attributes of the media content; and

receiving one or more of the plurality of advertisement content items from the remote computing device via the communication network, the one or more of the plurality of advertisement content items based, at least in part, on the attributes of the media content.

11. The method of claim 10, wherein the attributes of the media content include identifiers of the media content;

wherein the one or more of the plurality of advertisement content items include advertisements for different media content than indicated by the identifiers of the media content stored at the storage device of the mobile device or accessed by the user via the mobile device; and

wherein the advertisement content request is executable by the remote computing device or other remote computing device to select the advertisements for the different media content based, at least in part, on the identifiers of the media content stored at the storage device of the mobile device or accessed by the user via the mobile device.

12. The method of claim 1, wherein presenting the advertisement content item via an output device of the mobile device comprises presenting the advertisement content item at a graphical user interface of a media browser program of the mobile device.

13. The method of claim 1, wherein presenting the advertisement content item is initiated at least during a period when the mobile device is not in communication with the communication network.

14. The method of claim 1, further comprising:

receiving an advertisement request via an application programming interface from a program executed by the mobile device, the advertisement request indicating the advertisement selection parameter; and

sending an advertisement response to the program via the application programming interface, the advertisement response indicating or including the selected advertisement content item;

wherein selecting the advertisement content item comprises selecting the advertisement content item in response to receiving the advertisement request from the program.

15. An article, comprising:

a computer readable storage device having instructions stored thereon executable by one or more processors to;

obtain a plurality of advertisement content items at a mobile device via a communication network;

store the plurality of advertisement content items at the mobile device;

receive an advertisement request via an application programming interface from a program executed at the mobile device, the advertisement request indicating an advertisement selection parameter;

select an advertisement content item from the plurality of advertisement content items stored at the storage device based, at least in part, on the advertisement selection parameter; and

send an advertisement response to the program via the application programming interface for presentation at an output device of the mobile device, the advertisement response indicating or including the selected advertisement content item.

16. The article of claim 15, the computer readable storage device further having instructions stored thereon executable by the one or more processors to:

update advertisement activity information stored at the mobile device responsive to selecting the advertisement content item;

send an advertisement report that includes the advertisement activity information from the mobile device to an advertisement server via the communication network if a communication quality of the communication network exceeds a threshold communication quality; and

delay sending the advertisement report if the communication quality does not exceed the threshold communication quality.

17. The article of claim 16,

wherein the communication network is a local area network;

wherein the instructions executable by the one or more processors to obtain the plurality of advertisement content items comprises instructions executable by the one or more processors to obtain the plurality of advertisement content items at the mobile device from a personal computer associated with the mobile device via the local area network; and

wherein the instructions executable by the one or more processors to send the advertisement report comprises instructions executable by the one or more processors to send the advertisement report to the personal computer via the local area network.

18. The article of claim 15, the computer readable storage device further having instructions stored thereon executable by the one or more processors to:

receive via the application programming interface, an indication of user input directed at the advertisement content item presented via the output device;

update advertisement activity information stored at the mobile device responsive to receiving the indication of the user input;

identify a communication quality between the mobile device and the communication network;

send an advertisement report that includes the advertisement activity information from the mobile device to another computing device via the communication network if the communication quality exceeds a threshold communication quality; and

delay sending the advertisement report if the communication quality does not exceed the threshold communication quality.

19. The article of claim 15, the computer readable storage device further having instructions stored thereon executable by the one or more processors to:

receive from the program via the application programming interface, an indication of user input directed at the advertisement content item presented via the output device; and

send a response to the program via the application programming interface, the response indicating or including a media content item associated with the advertisement content item for presentation at the output device of the mobile device.

20. A method for a computing device for processing advertisement activity information obtained from a mobile device, the method comprising:

identifying attributes of media content stored locally at a computing device, accessed by a user via the computing device, stored at a mobile device, or accessed by a user via the mobile device;

sending a plurality of advertisement content items to a mobile device via a local area network, one or more of the plurality of advertisement content items selected based, at least in part, on the attributes of the media content;

receiving an advertisement report that includes advertisement activity information from a mobile device via a local area network, the activity information indicating presentation of one or more of the plurality of advertisement content items at the mobile device at least during a period when communication via the local area network is unavailable or indicating user input directed at one or more of the plurality of advertisement content items presented at the mobile device at least during a period when communication via the local area network is unavailable; and

sending the advertisement report that includes at least the advertisement activity information to a remote advertisement server via a wide area network.