System and Method of Providing Advertisements to Vehicles

• US 20110153427A1
• Filed: 02/28/2011
• Published: 06/23/2011
• Est. Priority Date: 10/13/2006
• Status: Active Grant

• Current Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Crolley, Wayne, Johnson, Jeffrey Paul
• Granted Patent: US 8,248,986 B2
• Time in Patent Office: Days
• US Class Current: 705/14.58
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0266 based on the position of the vehicle
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 64/00 Locating users or terminals or network equipment for network management purposes, e.g. mobility management

Abstract

A system and method of providing advertisements to vehicles is disclosed. An apparatus that incorporates teachings of the present disclosure may include, for example, a server having a controller adapted to communicate with a wireless access point and a database where the wireless access point is deployed in proximity to a target location and where the database stores format information associated with a type of media file supported by a media system of a vehicle, determine a location of a communication device that can communicate with a data network independently of the media system as the communication device travels in the vehicle, determine whether the communication device is within a target region, determine the type of media file supported by the vehicle media system using the database, transmit media content in the desired format via the wireless access point to the communication device for presentation on the media system when the communication device enters the target region, and cease transmission of the media content when the communication device leaves the target region. Additional embodiments are disclosed.

Claims

1. A computer-readable medium containing instructions which, when executed by a computer, perform acts comprising:

determining a location of a portable communication device in communication with a data network as the communication device travels in a vehicle, the communication device being removable from and operable independent of the vehicle;

determining whether the communication device is within a desired range of a target location;

polling the communication device to obtain vehicle identification data;

determining a type of media file supported by a media system of the vehicle based upon the vehicle identification data;

obtaining media content in a format corresponding to the determined type of media file;

transmitting the media content to the communication device for presentation on the media system of the vehicle when the communication device is determined to be within the desired range;

determining whether the communication device is outside the desired range; and

terminating transmission of the media content when the communication device is determined to be outside the desired range.

2. The computer-readable medium of claim 1, wherein the media content comprises an advertisement.

3. The computer-readable medium of claim 1, wherein the communication device transmits the media content to the media system, and wherein the media system presents the media content.

4. The computer-readable medium of claim 1, wherein the communication device transmits the media content to the media system using a wireless interface that conforms to any one among IEEE'"'"'s 802 standards, a Bluetooth standard, and a WiFi standard.

5. The computer-readable medium of claim 1, wherein determining the type of media file supported by the media system of the vehicle based on the vehicle identification data received from the communication device comprises querying a database according to the vehicle identification data to determine the type of media files supported by the media system.

6. The computer-readable medium of claim 1, wherein the vehicle identification data comprises a make, year, and model identification associated with the vehicle.

7. The computer-readable medium of claim 1, wherein the media content comprises an advertisement associated with a business accessible via a freeway exit associate with the target location.

8. The computer-readable medium of claim 1, wherein the media content is transmitted based on a service level agreement of a business that includes one or more service tiers, and the business is charged to advertise based on one of the one or more service tiers.

9. The computer-readable medium of claim 8, wherein the one or more service tiers comprises at least one among a first service tier providing text message advertisements, a second service tier providing still graphical advertisements, a third service tier providing streaming video and audio advertisements, and a fourth service tier providing real-time voice and video advertisements.

10. The computer-readable medium of claim 9, wherein the acts further comprise retrieving an advertisement from a database based on a service tier associated with the business and the type of media file supported by the media system.

11. The computer-readable medium of claim 10, wherein the business is charged for transmitting the media content based on the type of media file supported by the media system and the service tier.