TARGETED ADVERTISING TO SPECIFIED MOBILE COMMUNICATION FACILITIES

• US 20110153428A1
• Filed: 02/28/2011
• Published: 06/23/2011
• Est. Priority Date: 09/14/2005
• Status: Abandoned Application

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Adam Soroca, Dennis Doughty, Jorey Ramer, Young M.I. Chun
• Inventors: Chun, Young Mi, Ramer, Jorey, Doughty, Dennis, Soroca, Adam
• Application Number:
  US13/036,899
• Publication Number:
  US 20110153428A1
• Time in Patent Office: Days
• US Class Current: 705/14.64
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

A system for targeted distribution of advertising content of a sponsor based on rendering capabilities of mobile communication facilities within a cellular telephony infrastructure includes (a) presenting to a sponsor data corresponding to a first type and a second type of mobile communication facility; (b) receiving from the sponsor: (i) a selection corresponding to the first type of mobile communication facility; and (ii) an advertising content, wherein the advertising content requires the rendering capability of the first type of mobile communication facility to be rendered thereon; and (c) receiving an advertising request associated with the first type of mobile communication facility and in response thereto, transmitting the advertising content to the first type of mobile communication facility.

Claims

1. A system for targeted distribution of advertising content of a sponsor based on rendering capabilities of mobile communication facilities within a cellular telephony infrastructure, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:

(a) presenting to a sponsor data corresponding to a first type and a second type of mobile communication facility, wherein a rendering capability of the first type of mobile communication facility is different from a rendering capability of the second type of mobile communication facility;

(b) receiving from the sponsor;

(i) a selection corresponding to the first type of mobile communication facility and the second type of mobile communication facility; and

(ii) a first advertising content and a second advertising content associated with the sponsor, wherein the first advertising content is contextually similar to the second advertising content, wherein the first advertising content requires the rendering capability of the first type of mobile communication facility to be rendered thereon and wherein the second advertising content requires the rendering capability of the second type of mobile communication facility to be rendered thereon, wherein the first advertising content is incompatible with the second type of mobile communication facility and the second advertising content is incompatible with the first type of mobile communication facility;

(c) receiving an advertising request associated with the first type of mobile communication facility and in response thereto, transmitting the first advertising content to the first type of mobile communication facility for presentation thereon; and

(d) receiving an advertising request associated with the second type of mobile communication facility and in response thereto, transmitting the second advertising content to the second type of mobile communication facility for presentation thereon.

2. The system of claim 1, wherein the system further performs the step of determining a relevance of the first and second advertising content to a user of the first and second type of mobile communication facility, respectively.

3. The system of claim 2, wherein the relevance is determined by a usage history characteristic of the respective user selected from the list consisting of:

(a) shopping habits of the user as recorded through use of the mobile communication facility;

(b) payment and billing history associated with the user of the mobile communication facility;

(c) duration of on-line interactions by the user from using the mobile communication facility;

(d) number of on-line interactions of the user via the mobile communication facility;

(e) usage patterns of the mobile communication facility dependent on location or time of day of use thereof;

(f) content accessed by the user via the mobile communication facility; and

(g) previous search queries entered by the user via the mobile communication facility.

4. The system of claim 2, wherein the relevance is determined by a user characteristic of the respective user selected from the list consisting of:

(a) age, age-range, or birthdate of the user;

(b) gender of the user;

(c) race of the user;

(d) religion of the user;

(e) marital status of the user;

(f) area code of the phone number assigned to the mobile communication facility;

(g) zip code of the user;

(h) home address of the user;

(i) work address of the user;

(j) billing address of the user;

(k) type of credit card the user uses to pay for service for the mobile communication facility;

(l) birthplace of the user;

(m) employer of the user;

(n) employment position of the user; and

(o) income bracket of the user.

5. The system of claim 2, wherein the relevance is determined by a transaction made by the respective user via the mobile communication facility, wherein the transaction is selected from the list consisting of:

(a) a purchase of one or more items;

(b) an advertisement conversion;

(c) a coupon redemption;

(d) a transfer of funds from a bank account;

(e) a placement of a purchasable item into an online shopping cart;

(f) a stage of a transaction where an incomplete item purchase was terminated;

(g) a ratio of item views to item purchases;

(h) a completion of an enrollment; and

(i) a completion of a survey.

6. The system of claim 2, wherein the relevance is determined by a geographic region associated within the respective mobile communication facility.

7. The system of claim 6, wherein the geographic region is one of a previous location, a current location, and an expected location of the respective mobile communication facility as determined by one of GPS and triangulation.

8. The system of claim 1, wherein the rendering capability is selected from the list consisting of:

(a) make of mobile communication facility;

(b) model of mobile communication facility;

(c) operating system of mobile communication facility;

(d) operating system version of mobile communication facility;

(e) MIDP support;

(f) polyphonic ringtone support;

(g) ringtone support;

(h) video download support;

(i) video streaming support;

(j) WAP push support;

(k) WML support;

(l) wallpaper support;

(m) XHTML support;

(n) touch screen support;

(o) a display resolution;

(p) processing speed;

(q) storage capability; and

(r) memory capacity.

9. The system of claim 1, wherein the first or second advertising content is one of:

(a) audio;

(b) text;

(c) a banner; and

(d) an interactive application.

10. The system of claim 9, wherein the first or second advertising content is presented in one of:

(a) a video; and

(b) a game.

17. The system of claim 6, wherein the geographic region is one of a previous location, a current location, and an expected location of the first mobile communication facility as determined by one of GPS and triangulation.

11. A system for targeted distribution of advertising content of a sponsor based on rendering capabilities of mobile communication facilities within a cellular telephony infrastructure, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:

(a) presenting to a sponsor data corresponding to a first type and a second type of mobile communication facility, wherein a rendering capability of the first type of mobile communication facility is different from a rendering capability of the second type of mobile communication facility;

(b) receiving from the sponsor;

(i) a selection corresponding to the first type of mobile communication facility; and

(ii) an advertising content, wherein the advertising content requires the rendering capability of the first type of mobile communication facility to be rendered thereon, wherein the advertising content is incompatible with the second type of mobile communication facility; and

(c) receiving an advertising request associated with the first type of mobile communication facility and in response thereto, transmitting the advertising content to the first type of mobile communication facility for presentation thereon.

12. The system of claim 11, wherein the system further performs the step of determining a relevance of the advertising content to a user of the first type of mobile communication facility.

13. The system of claim 12, wherein the relevance is determined by a usage history characteristic of the user selected from the list consisting of:

(a) shopping habits of the user as recorded through use of the mobile communication facility;

(b) payment and billing history associated with the user of the mobile communication facility;

(c) duration of on-line interactions by the user from using the mobile communication facility;

(d) number of on-line interactions of the user via the mobile communication facility;

(e) usage patterns of the mobile communication facility dependent on location or time of day of use thereof;

(f) content accessed by the user via the mobile communication facility; and

(g) previous search queries entered by the user via the mobile communication facility.

14. The system of claim 12, wherein the relevance is determined by a user characteristic of the user selected from the list consisting of:

(a) age, age-range, or birthdate of the user;

(b) gender of the user;

(c) race of the user;

(d) religion of the user;

(e) marital status of the user;

(f) area code of the phone number assigned to the mobile communication facility;

(g) zip code of the user;

(h) home address of the user;

(i) work address of the user;

(j) billing address of the user;

(k) type of credit card the user uses to pay for service for the mobile communication facility;

(l) birthplace of the user;

(m) employer of the user;

(n) employment position of the user; and

(o) income bracket of the user.

15. The system of claim 12, wherein the relevance is determined by a transaction made by the user via the first mobile communication facility, wherein the transaction is selected from the list consisting of:

(a) a purchase of one or more items;

(b) an advertisement conversion;

(c) a coupon redemption;

(d) a transfer of funds from a bank account;

(e) a placement of a purchasable item into an online shopping cart;

(f) a stage of a transaction where an incomplete item purchase was terminated;

(g) a ratio of item views to item purchases;

(h) a completion of an enrollment; and

(i) a completion of a survey.

16. The system of claim 12, wherein the relevance is determined by a geographic region associated within the first mobile communication facility.

18. The system of claim 11, wherein the rendering capability is selected from the list consisting of:

(a) make of mobile communication facility;

(b) model of mobile communication facility;

(c) operating system of mobile communication facility;

(d) operating system version of mobile communication facility;

(e) MIDP support;

(f) polyphonic ringtone support;

(g) ringtone support;

(h) video download support;

(i) video streaming support;

(j) WAP push support;

(k) WML support;

(l) wallpaper support;

(m) XHTML support;

(n) touch screen support;

(o) a display resolution;

(p) processing speed;

(q) storage capability; and

(r) memory capacity.

19. The system of claim 11, wherein the advertising content is one of:

(a) audio;

(b) text;

(c) a banner; and

(d) an interactive application.

20. The system of claim 19, wherein the advertising content is presented in one of:

(a) a video; and

(b) a game.