ADVERTISING SYSTEM AND METHOD AND DISPLAY TAG ARRANGEMENT FOR USE THEREWITH

• US 20110153454A1
• Filed: 12/21/2009
• Published: 06/23/2011
• Est. Priority Date: 12/21/2009
• Status: Abandoned Application

• Current Assignee: Avery Dennison Corporation
• Original Assignee: Avery Dennison Corporation
• Inventors: DUNN, Josh, UPSHUR, Tom, HEIMBOLD, Keith, EHRENHALT, Caradoc, MACAULAY, Kim, BROWNFIELD, Alexandra
• Application Number:
  US12/642,918
• Publication Number:
  US 20110153454A1
• Time in Patent Office: Days
• US Class Current: 705/26.25
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G09F 19/00 Advertising or display means not otherwise provided for
• CPC Class Codes: G09F 2003/0282 for textiles, e.g. clothing
• CPC Class Codes: G09F 3/0297 including a machine-readable marking, e.g. a bar code digitally marked record carriers in general G06K19/00
• CPC Class Codes: G09F 3/14 by strings, straps, chains, or wires

Abstract

A product announcement and merchandizing device and system is provided and includes a system and method for matching or merging a first product with one or more distinct products or services and displaying that merged message through use of a hang tag or an article identifier arrangement. The hang tag or article identifier has first and second sections with one or more individually operable and distinct fields. The system can actuate a message or other response in connection with receiving a particular signal or as part of an advertising campaign.

Claims

1. A method, comprising:

providing a first product;

announcing the first product to a pool of prospective participants;

receiving a message for a second product based on a group of criteria including at least demographic information connected to the first product that is not the first product in response to the product announcement;

providing an article identifying the second product and including information regarding the message;

merging the announcement of the first product and the message of the second product on the article; and

producing the article and connecting the article to the first product.

2. The method of claim 1, wherein the message on the article includes one or more selected from the group comprised of visual information, electrically-encoded information, tactile information, olfactory information, auditory information, and gustatory information.

3. The method of claim 2, wherein the electrically-encoded information is encoded in one or more selected from the group comprising RFID circuit, compacts discs, digital video discs, and flash memory circuits.

4. The method of claim 1, further comprising:

affixing the article to the product after the step of providing an article, wherein the step of affixing may include packing or associating the article with the product.

5. The method of claim 4, further comprising:

offering the product with the attached article for sale after the step of affixing the article.

6. The method according to claim 1 wherein the article is selected from the group comprising hang tags, labels, pocket flashers, printed packaging, bags and leg stickers.

7. The method of claim 1, wherein the article identifying the product includes an RFID tag having a chip and antenna.

8. The method of claim 1, including transmitting product information from the article identifying the product in response to receiving the message to a remote location.

9. A system, comprising:

a server connected to a computer network and hosting a website configured to

receive announcements regarding products or services from a plurality of first parties;

display the received announcements to a plurality of second parties;

receive a response from at least one of the plurality of second parties in reply to a selected displayed announcement, the received response including a message not related to the product announced in the selected announcement for a second product or service; and

forward the response received from the second party to the plurality of first parties; and

an article manufacturer configured to receive the second party response from the server and to generate an article identifying the product and including information regarding the message.

10. A system of claim 9, wherein the article identifying the product is selected from the group comprising hang tags, labels, printed packaging, bags pocket flashers, and leg stickers.

11. A system of claim 9, further including an RFID tag encoded with the product information.

12-21. -21. (canceled)