SYSTEM AND METHOD FOR PROVIDING VECTOR TERMS RELATED TO INSTANT MESSAGING CONVERSATIONS

• US 20110153585A1
• Filed: 02/24/2011
• Published: 06/23/2011
• Est. Priority Date: 08/27/2007
• Status: Active Grant

• Current Assignee: Yahoo AD Tech LLC
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Ramamurthi, Shiv
• Granted Patent: US 8,234,239 B2
• Time in Patent Office: Days
• US Class Current: 707/706
• CPC Class Codes: G06F 16/3347 using vector based model
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

The method according to one embodiment of the present invention comprises retrieving one or more terms or phrases comprising an instant messaging conversation in which one or more users are participating. One or more term vectors comprising one or more vector terms associated with the one or more retrieved terms or phrases comprising the instant messaging conversation are generated and one or more vector terms are selected from said term vectors. The one or more selected vector terms are displayed to the one or more users participating in the instant messaging conversation. An indication of a user selection of a given displayed vector term is received and one or more content items responsive to the selected vector term are identified.

Claims

1. A computerized method for providing one or more of vector terms for use in identifying advertisements, the method comprising:

retrieving one or more terms or phrases used in an instant messaging conversation in which one or more users are participating;

electronically, generating, via a processing device, one or more term vectors comprising one or more vector terms for at least one term or phrase used in the instant messaging conversation with a greatest frequency; and

retrieving one or more advertisements associated with the at least one term or phrase used in the instant messaging conversation with a greatest frequency.

2. The method of claim 1 wherein selecting one or more vector terms comprises selecting the most relevant terms or phrases within the instant messaging conversation.

3. The method of claim 1 wherein selecting one or more vector terms comprises selecting a predetermined number of vector terms from a given term vector.

4. The method of claim 1 wherein providing the one or more selected vector terms comprises providing the one or more vector terms in an instant messaging client.

5. The method of claim 1 wherein providing the one or more selected vector terms comprises displaying the one or more vector terms in a browser.

6. The method of claim 1 wherein retrieving one or more advertisements associated with the given provided vector term comprises:

delivering the given provided vector term to a search engine; and

retrieving the one or more advertisements responsive to the given provided vector term as identified by the search engine.

7. The method of claim 6 further comprising providing the one or more advertisements associated the given provided vector term.

8. Computer readable media comprising program code for execution by a programmable processor to perform a method for providing one or more vector terms for use in identifying advertisements, the computer readable media comprising:

program code for retrieving one or more terms or phrases used in an instant messaging conversation in which one or more users are participating;

program code for generating one or more term vectors comprising one or more vector terms for at least one term or phrase used in the instant messaging conversation with a greatest frequency; and

program code for identifying one or more advertisements associated with the at least one term or phrase used in the instant messaging conversation with a greatest frequency.

9. The computer readable media of claim 8 wherein the program code for selecting one or more vector terms comprises selecting the most relevant terms or phrases within the instant messaging conversation.

10. The computer readable media of claim 8 wherein the program code for selecting one or more vector terms comprises program code for selecting a predetermined number of vector terms from a given term vector.

11. The computer readable media of claim 8 wherein the program code for providing the one or more selected vector terms comprises program code for providing the one or more vector terms in an instant messaging client.

12. The computer readable media of claim 8 wherein the program code for providing the one or more selected vector terms comprises program code for providing the one or more vector terms in a browser.

13. The computer readable media of claim 8 wherein the program code for identifying one or more advertisements associated with the given provided vector term comprises:

program code for delivering the selected vector term to a search engine; and

program code for retrieving the one or more advertisements associated with the given provided vector term as identified by the search engine.

14. The computer readable media of claim 13 further comprising program code for providing the one or more advertisements associated with the given provided vector term.

15. A system for providing one or more vector terms for use in identifying advertisements, the system comprising:

a vector term generator operative to generate one or more term vectors comprising one or more vector terms for at least one term or phrase used in an instant messaging conversation with a greatest frequency; and

an instant messaging component operative to;

retrieve one or more terms or phrases used in the instant messaging conversation in which one or more users are participating; and

retrieve the one or more advertisements associated with the at least one term or phrase used in the instant messaging conversation with a greatest frequency.

16. The system of claim 15 wherein the instant messaging component is operative to select the most relevant terms or phrases within the instant messaging conversation.

17. The system of claim 15 wherein the instant messaging component is operative to:

deliver the one or more retrieved terms or phrases comprising an instant messaging conversation to the vector term generator;

receive one or more term vectors comprising one or more vector terms; and

select one or more vector terms from the one or more term vectors.

18. The system of claim 17 wherein the instant messaging component is operative to display the one or more selected vector terms in an instant messaging client.

19. The system of claim 17 wherein the instant messaging component is operative to display the one or more selected vector terms in a browser.

20. The system of claim 15 further comprising a search engine operative to:

receive the given displayed vector term from the instant messaging component; and

identify one or more advertisements responsive to the given displayed vector term.