SYSTEM AND METHOD FOR FACILITATING A SELECTIVE LOCATION-BASED INTERACTIVE CAMPAIGN IN A WIRELESS ENVIRONMENT
First Claim
1. A method that facilitates providing a location-based interactive campaign, comprising:
- employing a processor to execute computer executable instructions stored on a computer readable storage medium to implement a series of acts including;
defining at least one geographic location, wherein the at least one geographic location includes an area within a virtual fence;
associating an interactive campaign with the at least one geographic location;
receiving location data associated with a wireless device, wherein the location data identifies a current location of the wireless device; and
ascertaining whether to include or exclude the wireless device from participating in the interactive campaign based on the current location of the wireless device relative to the at least one geographic location.
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Accused Products
Abstract
Methods, apparatuses, and computer program products are disclosed that facilitate providing and managing location-based interactive campaigns. With respect to facilitating providing location-based interactive campaigns, a geographic location is defined within a virtual fence, and associated with an interactive campaign. Location data identifying a current location of a wireless device is then received and processed to determine whether to include or exclude the wireless device from participating in the interactive campaign based on the current location relative to the defined geographic location. With respect to facilitating the management of location-based interactive campaigns, a configurable campaign profile is stored and configured according to a first configuration. The configurable campaign profile is then reconfigured according to a second configuration in response to receiving an input associated with the configurable campaign profile.
47 Citations
20 Claims
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1. A method that facilitates providing a location-based interactive campaign, comprising:
employing a processor to execute computer executable instructions stored on a computer readable storage medium to implement a series of acts including; defining at least one geographic location, wherein the at least one geographic location includes an area within a virtual fence; associating an interactive campaign with the at least one geographic location; receiving location data associated with a wireless device, wherein the location data identifies a current location of the wireless device; and ascertaining whether to include or exclude the wireless device from participating in the interactive campaign based on the current location of the wireless device relative to the at least one geographic location. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. An apparatus that facilitates providing a location-based interactive campaign, comprising, the apparatus comprising:
a processor configured to execute computer executable components stored in memory, the components including; a virtual fence component configured to define at least one geographic location, wherein the at least one geographic location includes an area within a virtual fence; a campaign database component configured to store data corresponding to each of a plurality of interactive campaigns, wherein each of the plurality of interactive campaigns is associated with at least one corresponding geographic location; a receiving component configured to receive location data associated with a wireless device, wherein the location data identifies a current location of the wireless device; and a determination component configured to make a determination of whether to include or exclude the wireless device from participating in at least one of the plurality of interactive campaigns, wherein the determination is at least partly based on the current location of the wireless device relative to at least one of the corresponding geographic locations. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18)
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19. A method that facilitates managing a location-based interactive campaign, comprising:
employing a processor to execute computer executable instructions stored on a computer readable storage medium to implement a series of acts including; storing a configurable campaign profile, wherein the configurable campaign profile facilitates exchanging data associated with an interactive campaign exclusively to a set of users having wireless devices located within a geographic area defined by the configurable campaign profile; configuring the configurable campaign profile according to a first configuration, wherein the first configuration facilitates exchanging the data associated with the interactive campaign exclusively to a first set of users having wireless devices located within a first geographic area defined by the first configuration; receiving an input associated with the configurable campaign profile; and reconfiguring the configurable campaign profile according to a second configuration in response to receiving the input, wherein the second configuration facilitates exchanging the data associated with the interactive campaign exclusively to a second set of users having wireless devices located within a second geographic area defined by the second configuration, and wherein the first geographic area and the second geographic area are mutually exclusive. - View Dependent Claims (20)
Specification