Interactive Advertising Platform and Methods

• US 20110154203A1
• Filed: 09/09/2010
• Published: 06/23/2011
• Est. Priority Date: 09/09/2009
• Status: Abandoned Application

• Current Assignee: Blurbiq
• Original Assignee: Blurbiq
• Inventors: Spencer, Daniel John, Reese, Scott Christian, Spencer, Andrew Michael
• Application Number:
  US12/878,558
• Publication Number:
  US 20110154203A1
• Time in Patent Office: Days
• US Class Current: 715/719
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A method of providing an entertaining and interactive interface for a user to view a displayable multimedia packet, comprises: obtaining a multimedia packet (“MMP”) relating to a product, service or provider, the MMP having a predesigned progression from beginning to end; obtaining or generating a series of queries relating to the product, service or provider; establishing a series of predetermined elapsed times, based on the MMP'"'"'s predesigned progression, at which each of the various queries will be presented to the user; associating each of the various queries with one of the predetermined elapsed times; and placing the MMP and the queries into a format presentable to a user to allow the user to view the MMP along with the queries.

Claims

1. An interactive advertisement multimedia platform, comprising:

a multimedia packet (“

MMP”

) containing or presenting information relating to goods or services, the MMP having a predesigned progression from beginning to end;

a display frame within which the MMP can be displayed, the display frame being displayable on a display screen;

a series of queries, each relating to content of the MMP, the series of queries being presentable in the display frame at predetermined elapsed time intervals while the MMP is being displayed without disrupting the predesigned progression of the MMP; and

a data input field oriented within the display frame, the data input field allowing a user to present answers to the queries.

2. The platform of claim 1, further comprising a display screen on which the display frame can be displayed.

3. The platform of claim 2, wherein the data input field is actively associated with the display screen.

4. The platform of claim 1, further comprising a data processing system, operable to evaluate the correctness of the user'"'"'s answers and tabulate a score based on the user'"'"'s aggregate responses.

5. The platform of claim 1, wherein the series of queries are each presented in the display frame for a limited time, to thereby limit a time in which the user can present answers to the queries.

6. The platform of claim 1, further comprising a time display, oriented in the display frame, the time display incrementing from a time at which a query is presented in the display frame.

7. The platform of claim 1, further comprising a series of hotspots presentable in the display frame at predetermined elapsed time intervals while the MMP is being displayed and without disrupting the predesigned progression of the MMP;

and

a data input by which a user can engage one or more of the hotspots.

8. A method of providing an entertaining and interactive interface for a user to view a displayable multimedia packet, comprising:

obtaining a multimedia packet (“

MMP”

) relating to a product, service or provider, the MMP having a predesigned progression from beginning to end;

obtaining or generating a series of queries relating to the product, service or provider;

establishing a series of predetermined elapsed times, based on the MMP'"'"'s predesigned progression, at which each of the various queries will be presented to the user;

associating each of the various queries with one of the predetermined elapsed times; and

placing the MMP and the queries into a format presentable to a user to allow the user to view the MMP along with the queries.

9. The method of claim 8, further comprising presenting the MMP and the queries to the user.

10. The method of claim 9, further comprising collecting data relating to an accuracy with which the user responds to the queries.

11. The method of claim 8, wherein the predetermined elapsed times are earlier than the end of the predesigned progression of the MMP.

12. The method of claim 8, wherein associating each of the various queries with one of the predetermined elapsed times includes associating queries at distinct, differing elapsed times during the predesigned progression of the MMP.

13. The method of claim 8, wherein the MMP comprises an audio/video clip predesigned for use as a multimedia commercial.

14. The method of claim 8, wherein the queries are established after creation of the MMP.

15. A method of providing an entertaining and interactive interface for a user to experience a displayable multimedia packet, comprising:

obtaining a multimedia packet (“

MMP”

) relating to a product, service or provider, the MMP having a predesigned progression;

obtaining or generating a series of queries relating to the product, service or provider;

establishing a series of predetermined elapsed times, based on the MMP'"'"'s predesigned progression, at which each of the various queries will be presented to the user;

associating each of the various queries with one of the predetermined elapsed times;

displaying the MMP to the user; and

concurrently displaying to the user, without disrupting the predesigned progression of the MMP, one or more of the queries at the predetermined elapsed time.

16. The method of claim 15, further comprising collecting data relating to an accuracy with which the user responds to the queries.

17. The method of claim 15, further comprising collecting data relating to analytics of the presentation to the user and compiling the data into a report deliverable to an entity associated with the MMP.

18. The method of claim 15, wherein the MMP comprises an audio/video clip predesigned for use as a multimedia commercial.

19. The method of claim 18, wherein the queries are established after creation of the MMP.