DYNAMIC LIVE CONTENT PROMOTER FOR DIGITAL BROADCAST TV
First Claim
1. A method for providing a live content promotion on a digital television receiver, comprising:
- broadcasting from a digital broadcast television system a promotion message included within an overhead flow of a digital broadcast signal, the promotion message including a data portion and a payload portion;
receiving the promotion message in the digital television receiver;
parsing the received promotion message to obtain the data portion and the payload portion;
determining whether the received promotion message relates to a program different from a currently displayed program; and
displaying at least part of the payload portion in a first promotion string on a display of the digital television receiver when the received promotion message relates to a program different from a currently displayed program.
1 Assignment
0 Petitions
Accused Products
Abstract
Methods and devices for alerting users to live programming on digital television broadcast receiver devices provide an on-screen object revealing a content item broadcast in an overhead flow portion of a broadcast signal. Information regarding programs available on other channels or content flows may be presented in a portion of the display screen. A variety of user touch gestures may be recognized on a touchscreen-equipped digital television receiver to enable users to respond to promotion messages. Users may use touch gestures to request a next promotion message, request further details regarding a promotion, discontinue promotion displays, and select a promoted program. Digital broadcast television systems may be configured to transmit promotion messages within the overhead flow in response to developments in broadcast content, special messages received from content providers, and the programs currently being broadcast.
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Citations
43 Claims
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1. A method for providing a live content promotion on a digital television receiver, comprising:
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broadcasting from a digital broadcast television system a promotion message included within an overhead flow of a digital broadcast signal, the promotion message including a data portion and a payload portion; receiving the promotion message in the digital television receiver; parsing the received promotion message to obtain the data portion and the payload portion; determining whether the received promotion message relates to a program different from a currently displayed program; and displaying at least part of the payload portion in a first promotion string on a display of the digital television receiver when the received promotion message relates to a program different from a currently displayed program. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A digital television receiver device, comprising:
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a processor; a digital television receiver circuit coupled to the processor; and a display coupled to the processor, wherein the processor is configured with processor-executable instructions to perform operations comprising; receiving a digital broadcast television signal including a promotion message having a data portion and a payload portion; receiving the promotion message within the digital television receiver; parsing the received promotion message to obtain the data portion and the payload portion; determining whether the received message relates to a program different from a currently displayed program; and displaying at least part of the payload portion in a first promotion string on the display when the received message relates to a program different from a currently displayed program. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A digital television receiver device, comprising:
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means for receiving digital broadcast signals from a digital broadcast television system including a promotion message within an overhead flow, the promotion message including a data portion and a payload portion; means for receiving the promotion message; means for parsing the received promotion message to obtain the data portion and the payload portion; means for determining whether the received message relates to a program different from a currently displayed program; and means for displaying at least part of the payload portion in a first promotion string when the received message relates to a program different from a currently displayed program. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30)
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31. A processor-readable storage medium having stored thereon processor-executable instructions configured to cause a processor to perform operations comprising:
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receiving digital broadcast signals from a digital broadcast television system including a promotion message within an overhead flow, the promotion message including a data portion and a payload portion; receiving the promotion message; parsing the received promotion message to obtain the data portion and the payload portion; determining whether the received message relates to a program different from a currently displayed program; and displaying at least part of the payload portion in a first promotion string on a display when the received message relates to a program different from a currently displayed program. - View Dependent Claims (32, 33, 34, 35, 36, 37, 38, 39, 40)
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41. A digital broadcast television system, comprising:
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a server configured to communicate with other servers via a network; and a broadcast transmitter coupled to the server and configured to broadcast digital television signals comprising a content flow and an overhead flow, wherein the server is configured with server-executable instructions to perform operations comprising; receiving information regarding a program currently being broadcast; generating a promotion message including a data portion and a payload portion, wherein; the data portion identifies a portion of the broadcast digital television signals carrying the program currently being broadcast; and the payload portion includes a text string describing the program currently being broadcast; and providing the generated promotion message to the broadcast transmitter, wherein the broadcast transmitter is configured to broadcast the generated promotion message within the overhead flow.
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42. A digital broadcast television system, comprising:
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means for receiving information regarding a program currently being broadcast; means for generating a promotion message including a data portion and a payload portion, wherein; the data portion identifies a portion of the broadcast digital television signals carrying the program currently being broadcast; and the payload portion includes a text string describing the program currently being broadcast; means for providing the generated promotion message to the broadcast transmitter, means for broadcasting the generated promotion message within an overhead flow of a digital television broadcast signal.
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43. A server-readable storage medium having stored thereon server-executable instructions configured to cause a server to perform operations comprising:
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receiving information regarding a program currently being broadcast; generating a promotion message including a data portion and a payload portion, wherein; the data portion identifies a portion of the broadcast digital television signals carrying the program currently being broadcast; and the payload portion includes a text string describing the program currently being broadcast; and providing the generated promotion message to a broadcast transmitter in a form suitable for broadcast within an overhead flow of a digital television broadcast signal.
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Specification