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Intertaction Analysis and Prioritization of Mobile Content

  • US 20110159902A1
  • Filed: 03/08/2011
  • Published: 06/30/2011
  • Est. Priority Date: 09/14/2005
  • Status: Active Grant
First Claim
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1. A computer system having one or more non-transitory computer readable mediums having stored thereon instructions which, when executed by one or more processors of the computer system, causes the one or more processors to prioritize a target mobile content by:

  • receiving interaction information relating to the mobile content accessed by a first mobile communication facility;

    receiving information corresponding to a capability of the first mobile communication facility, wherein the capability is defined by one or more hardware or software characteristics of the first mobile communication facility;

    weighting the mobile content based at least in part on the interaction information and the capability of the first mobile communication facility; and

    providing the weight as a parameter for use in ordering the mobile content for presentation on a second mobile communication facility.

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