COMPUTER-ACCESSIBLE MEDIUM, SYSTEM AND METHOD FOR ASSESSING EFFECT OF A STIMULUS USING INTERSUBJECT CORRELATION

• US 20110161011A1
• Filed: 03/05/2009
• Published: 06/30/2011
• Est. Priority Date: 03/05/2008
• Status: Active Grant

• Current Assignee: New York University, Yeda Research and Development Co. Ltd. (Weizmann Institute of Science)
• Original Assignee: New York University
• Inventors: Hasson, Uri, Malach, Rafi, Heeger, David
• Granted Patent: US 9,179,858 B2
• Time in Patent Office: Days
• US Class Current: 702/19
• CPC Class Codes: A61B 2503/12 Healthy persons not otherwise provided for, e.g. subjects of a marketing survey
• CPC Class Codes: A61B 3/11 for measuring interpupillary distance or diameter of pupils
• CPC Class Codes: A61B 3/113 for determining or recording eye movement
• CPC Class Codes: A61B 5/0042 for the brain
• CPC Class Codes: A61B 5/0048 Detecting, measuring or recording by applying mechanical forces or stimuli A61B5/021, A61B5/4884 and A61B9/00 take precedence
• CPC Class Codes: A61B 5/0075 by spectroscopy, i.e. measuring spectra, e.g. Raman spectroscopy, infrared absorption spectroscopy A61B5/0071 takes precedence
• CPC Class Codes: A61B 5/055 involving electronic [EMR] or nuclear [NMR] magnetic resonance, e.g. magnetic resonance imaging
• CPC Class Codes: A61B 5/1114 Tracking parts of the body
• CPC Class Codes: A61B 5/1128 using image analysis A61B5/1127 takes precedence
• CPC Class Codes: A61B 5/246 using evoked responses
• CPC Class Codes: A61B 5/378 Visual stimuli
• CPC Class Codes: A61B 5/38 Acoustic or auditory stimuli
• CPC Class Codes: A61B 5/381 Olfactory or gustatory stimuli
• CPC Class Codes: A61B 5/7246 using correlation, e.g. template matching or determination of similarity
• CPC Class Codes: A61B 6/037 Emission tomography

Abstract

Exemplary embodiments of a system and method can be provided for measuring a level and/or details of how engaging, effective or memorable a stimulus that may be based on information associated with one or more subjects'"'"' neuronal, physiological and/or behavioral responses to the stimulus. In addition, an exemplary embodiment of a computer-accessible medium containing executable instructions thereon can also be provided which can be executed by a processing arrangement. For example, when the processing arrangement executes the instructions, the processing arrangement can be configured to, e.g., receive neuronal, physiological and/or behavioral data one or more subjects being presented with stimuli, determine further data associated with a measure of inter-subject similarity of the neuronal, physiological and/or behavioral data, and identify particular portions of the stimuli that meet a pre-determined criteria relating to the further data associated with the measure of inter-subject similarity. In addition, the processing arrangement can be further configured to display and/or store identifiers of the particular portions of the stimuli in a storage arrangement in a user-accessible format and/or a user-readable format.

Claims

1. A computer-accessible medium containing executable instructions thereon, wherein when a processing arrangement executes the instructions, the processing arrangement is configured to perform procedures comprising:

receive at least one of neuronal data, physiological data or behavioral data of a plurality of subjects being presented with stimuli;

determine further data associated with a measure of inter-subject similarity of the at least one of the neuronal data, the physiological data or the behavioral data; and

identify particular portions of the stimuli that meet a pre-determined criteria relating to the further data associated with the measure of inter-subject similarity.

2. The computer-accessible medium according to claim 1, wherein, when the processing arrangement is further configured to at least one of display or store identifiers of the particular portions of the stimuli in a storage arrangement in at least one of a user-accessible format or a user-readable format.

3. The computer-accessible medium according to claim 1, wherein the at least one of the neuronal data, the physiological data or the behavioral data is a data associated with at least one of MRI, PET, SPECT, fNIRS, optical imaging, EEG, MEG or GSR techniques, eye movements, a pupil size, or a motion capture of at least one of a head movement, a body movement or a facial expression.

4. The computer-accessible medium according to claim 1, wherein the stimuli includes at least one of a visual stimuli, an auditory stimuli, a tactile stimuli, an olfactory stimuli or a gustatory stimuli.

5. The computer-accessible medium according to claim 1, wherein the measure of inter-subject similarity is determined using at least one of a correlation, a general linear model, a canonical correlation, a coherence, a mutual information, a posterior cerebral artery (PCA) or an independent component analysis (ICA).

6. The computer-accessible medium according to claim 1, wherein the stimuli is a recorded stimuli having a form of at least one of an audio recording, a film, a video or an advertisement.

7. The computer-accessible medium according to claim 2, wherein the identifiers include at least one of (i) one or more frame numbers, or (ii) one or more points in time referencing certain portions of the at least one of an audio recording, a film, a video or an advertisement.

8. The computer-accessible medium according to claim 2, wherein the identifiers include one or more points in time referencing select portions of an audio recording.

9. The computer-accessible medium according to claim 2, wherein the identifiers are configured to provide to at least one of a user or a computer system an access to certain portions of at least one of a film or a video, and wherein the processing arrangement is further configured to, using the access, at least one of edit or alter the certain portions of the at least one of a film or a video.

10. The computer-accessible medium according to claim 1, wherein the measure of the inter-subject similarity relates to an activity of at least one of a visual cortex, an auditory cortex, a language area, an anterior cingulate, an anterior dorsolateral prefrontal cortex, a posterior dorsolateral prefrontal cortex, a frontal eye field, a medial prefrontal cortex, an orbito-frontal cortex, a fusiform face area, a parahippoampal place area, a lateral occipital cortex, a lateral occipital face area, an MT complex, a superior temporal sulcus, a superior temporal face area, a temporal pole, a temporal-parietal junction, an intraparietal sulcus, a mirror system area, a precuneus, a ventral premotor area, a dorsal premotor area, a medial temporal lobe, a hippocampus, an entorhinal cortex, a perirhinal cortex, an amygdala, a basal ganglia, a striatum, a putamen, a caudate, a pallidum, a substantia nigra or a cerebellum of a brain of at least one of the subjects.

11. The computer-accessible medium according to claim 1, wherein the measure of the inter-subject similarity is independent of a reliance on a particular regional functional specialization of a brain.

12. The computer-accessible medium according to claim 1, wherein the processing arrangement is further configured to compare between the particular portions associated with two or more demographic groups of the subjects.

13. The computer-accessible medium according to claim 1, wherein the processing arrangement is further configured to utilize the particular portions of the stimuli to assess at least one of a memorability, an engagement, an effectiveness, a cognition or an emotional response.

14. The computer-accessible medium according to claim 1, wherein the processing arrangement is configured to select the particular portions of the stimuli as a function of a percentage of a cortex that meets a predetermined criteria of a similarity of the at least one of the subjects.

15. The computer-accessible medium according to claim 1, wherein the processing arrangement is configured to select the particular portions of the stimuli as a function of a magnitude of a similarity in a plurality of brain areas of the at least one of the subjects.

16. The computer-accessible medium according to claim 1, wherein the processing arrangement is configured to select the particular portions of the stimuli based on a sequence of at least one of movie scenes or video scenes with at least one of overlapping or non-overlapping time windows.

17. The computer-accessible medium according to claim 13, wherein the processing arrangement is further configured to measure the similarity separately for a plurality of scenes of at least one of a movie or a plurality of time windows.

18. A system for measuring a level and details of at least one of how engaging, effective or memorable a stimulus is based on information associated with at least one of one or more neuronal, physiological or behavioral responses of one or more of subjects to the stimulus, comprising:

a computer-accessible medium having executable instructions thereon, wherein when a processing arrangement executes the instructions, the processing arrangement is configured to;

receive at least one of neuronal data, physiological data or behavioral data of the subjects being presented with the stimuli;

determine further data associated with a measure of inter-subject similarity of the at least one of the neuronal data, the physiological data or the behavioral data; and

identify particular portions of the stimuli that meet a pre-determined criteria relating to the further data associated with the measure of inter-subject similarity; and

19. The system according to claim 18, wherein the processing arrangement is further configured to at least one of display or store identifiers of the particular portions of the stimuli in a storage arrangement in at least one of a user-accessible format or a user-readable format.

20. The system according to claim 18, wherein the at least one of the neuronal data, the physiological data or the behavioral data is a data associated with at least one of MRI, PET, SPECT, fNIRS, optical imaging, EEG, MEG or GSR techniques, eye movements, a pupil size, or a motion capture of at least one of a head movement, a body movement or a facial expression.

21. A method for measuring a level and details of how engaging, effective and memorable a stimulus is based on information associated with at least one of neuronal, physiological or behavioral responses of one or more of subjects to the stimulus, comprising:

receiving at least one of neuronal data, physiological data or behavioral data of the subjects being presented with the stimuli;

using a processing arrangement, automatically determining further data associated with a measure of inter-subject similarity of the at least one of the neuronal data, the physiological data or the behavioral data; and

using the processing arrangement, automatically identifying particular portions of the stimuli that meet a pre-determined criteria relating to the further data associated with the measure of inter-subject similarity.

22. The method according to claim 21, further comprising at least one of displaying or storing identifiers of the particular portions of the stimuli in a storage arrangement in at least one of a user-accessible format or a user-readable format.

23. The method according to claim 21, wherein the at least one of the neuronal data, the physiological data or the behavioral data is a data associated with at least one of MRI, PET, SPECT, fNIRS, optical imaging, EEG, MEG or GSR techniques, eye movements, a pupil size, or a motion capture of at least one of a head movement, a body movement or a facial expression.