TARGETED RESTRICTION OF ELECTRONIC OFFER REDEMPTION
First Claim
1. One or more computer-readable storage media storing computer-useable instructions that, when used by one or more computing devices, causes the one or more computing devices to perform a method for targeted restriction of electronic offer redemption, the method comprising:
- receiving a request from a first user to view an electronic offer;
determining whether the first user satisfies at least one consumer targeting parameter;
determining whether fulfilling the request violates an offer detail associated with the electronic offer;
upon determining that the first user satisfies at least one consumer targeting parameter and that fulfilling the request does not violate an offer detail associated with the electronic offer, associating a pseudo-anonymous identifier with the electronic offer, the pseudo-anonymous identifier associating the electronic offer with the first user; and
serving the electronic offer having the pseudo-anonymous identifier associated therewith to a computing device associated with the first user.
2 Assignments
0 Petitions
Accused Products
Abstract
Methods for permitting advertising entities to cap the distribution of electronic offers or coupons and to monitor active electronic advertising campaigns and receive real-time feedback on the success thereof are provided. Advertising entities are further permitted to modify electronic advertising campaigns, while they are active, based upon at least one success metric. Permitting advertising entities to cap distribution of electronic offers and to monitor and modify electronic advertising campaigns, while they are active, provides increased control to advertising entities that elect to advertise electronically.
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Citations
20 Claims
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1. One or more computer-readable storage media storing computer-useable instructions that, when used by one or more computing devices, causes the one or more computing devices to perform a method for targeted restriction of electronic offer redemption, the method comprising:
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receiving a request from a first user to view an electronic offer; determining whether the first user satisfies at least one consumer targeting parameter; determining whether fulfilling the request violates an offer detail associated with the electronic offer; upon determining that the first user satisfies at least one consumer targeting parameter and that fulfilling the request does not violate an offer detail associated with the electronic offer, associating a pseudo-anonymous identifier with the electronic offer, the pseudo-anonymous identifier associating the electronic offer with the first user; and serving the electronic offer having the pseudo-anonymous identifier associated therewith to a computing device associated with the first user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. One or more computer-readable media storing computer-useable instructions that, when used by one or more computing devices, causes the one or more computing devices to perform a method for targeted restriction of electronic offer redemption, the method comprising:
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receiving information from an advertising entity, the information being associated with an advertising campaign, the advertising campaign including at least one offer, and the at least one offer having one or more offer details associated therewith; activating the advertising campaign in accordance with the one or more offer details; while the advertising campaign is active, providing to the advertising entity information associated with at least one success metric of the advertising campaign; while the advertising campaign is active, receiving a change to at least one of the one or more offer details associated with the advertising campaign to create a modified advertising campaign; terminating the advertising campaign; and activating the modified advertising campaign. - View Dependent Claims (15, 16, 17, 18)
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19. A method for targeted restriction of electronic coupon redemption, the method comprising:
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receiving a request from a first user to view an electronic coupon associated with an advertisement; receiving information regarding how the advertisement was received by the first user; determining, utilizing a first computing process, whether the first user satisfies at least one consumer targeting parameter associated with the electronic coupon; determining, utilizing a second computing process, whether fulfilling the request violates an offer detail associated with the electronic coupon; upon determining that the first user satisfies at least one consumer targeting parameter associated with the electronic coupon and that fulfilling the request does not violate an offer detail associated with the electronic coupon, associating, utilizing a third computing process, a pseudo-anonymous identifier with the advertisement, the pseudo-anonymous identifier associating the electronic coupon with the first user and the information regarding how the electronic coupon was received by the first user; and presenting at least a preview of the electronic coupon, wherein the first, second and third computing processes is performed by one or more computing devices. - View Dependent Claims (20)
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Specification