WEARABLE ADVERTISING RATINGS METHODS AND SYSTEMS

• US 20110161163A1
• Filed: 07/01/2010
• Published: 06/30/2011
• Est. Priority Date: 12/30/2009
• Status: Active Grant

• Current Assignee: Clear Channel IP, LLC
• Original Assignee: Clear Channel Management Services LP (iHeartMedia, Inc.)
• Inventors: Carlson, Alan, Wooden, Richard
• Granted Patent: US 9,373,123 B2
• Time in Patent Office: Days
• US Class Current: 705/14.44
• CPC Class Codes: G06F 3/013 Eye tracking input arrangements G06F3/015 takes precedence
• CPC Class Codes: G06F 3/015 Input arrangements based on nervous system activity detection, e.g. brain waves [EEG] detection, electromyograms [EMG] detection, electrodermal response detection
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0245 Surveys
• CPC Class Codes: G06Q 30/0246 Traffic

Abstract

A wearable advertising ratings method and system is disclosed. The location of a advertising media can be identified and a human eye can be located and tracked when the user of the ratings system, such as a pedestrian, is wearing eye polarity-sensing earphones. The earphones collect data when a user views media, as well as process and transmit such data through the user'"'"'s communications device. Changes in the eye'"'"'s polarity, perception, and reaction to viewing media are correlated to human brain reactions to acquire ratings for viewed media. The system allows for an advertiser to acquire and evaluate audience feedback and ratings related to presentation and content displayed on media (e.g., billboards, digital signage, window displays, etc.), as well as provide incentives for rating such media through use of an applications store.

Claims

1. A method for acquiring user viewing data, said method comprising:

determining locations of a plurality of signs in at least two-dimensional space, by executing a program instruction in a wearable data-processing apparatus;

determining a location of a user, by executing a program instruction in a wearable data-processing apparatus;

determining a field of view of the user in the at least two dimensional space, and a field of view defining a section of space visible to the user, by executing a program instruction in a wearable data-processing apparatus;

determining a direction of the field of view of the user utilizing an eye-tracking device, by executing a program instruction in a wearable data-processing apparatus;

locating the section of space visible to the user based on the location of the user, the field of view of the user, and the direction of the field of view of the user;

communicating the location of the section of space to a remote location, by executing a program instruction in a wearable data-processing apparatus; and

identifying at least one sign from the plurality of signs that is located in the section of space, by executing a program instruction in a wearable data-processing apparatus.

2. The method of claim 1 further comprising:

determining a direction of movement of the user, by executing a program instruction in a wearable data-processing apparatus; and

utilizing the direction of movement of the user in determining the field of view of the user, by executing a program instruction in a wearable data-processing apparatus

3. The method of claim 1 further comprising determining a probability, by executing a program instruction in a wearable data-processing apparatus, that the user views the at least one sign utilizing parameters comprising:

a dwell time;

the location of the at least one sign;

the location of the user;

the field of view of the user; and

the direction of the field of view of the user.

4. The method of claim 1 further comprising determining a rating valuation of the at least one sign based on a probability that a first number of users have viewed content associated with the at least one sign, and a probability that a second number of users have viewed one or more signs among the plurality of signs by executing a program instruction in a wearable data-processing apparatus.

5. The method of claim 1 further comprising defining a sign utilizing a locus of points in three-dimensional space, wherein the locus of points defines a plane, the plane having latitudinal and longitudinal coordinates, by executing a program instruction in a wearable data-processing apparatus.

6. The method of claim 1 further comprising defining the field of view utilizing a locus of points in three dimensional space, the field of view defined substantially as in a shape of one of a cone or a pyramid, by executing a program instruction in a wearable data-processing apparatus.

7. The method of claim 5 further comprising determining an intersection of the locus of points defining the field of view with the locus of points with the locus of points defining the at least one sign, by executing a program instruction in a wearable data-processing apparatus.

8. The method of claim 3 further comprising utilizing the parameters at a remote location to determine advertising campaign success metrics, by executing a program instruction in a wearable data-processing apparatus.

9. The method of claim 3 wherein detecting the direction of the field of view further comprises detecting a difference in electric potential proximate to at least one eye of the user, and an orientation sensor that provides directional information, by executing a program instruction in a wearable data-processing apparatus.

10. The method of claim 3 wherein detecting the field of view in at least two dimensional space comprises utilizing at least one of:

a direction of movement of the user,

a head orientation of the user,

a relative eye orientation;

or

at least one predetermined distance to limit the locus of points that defines the field of view of the user.

11. The method of claim 1 further comprising:

monitoring brain activity associated with the user utilizing a brain activity-sensing device; and

relating the brain activity, and content of the at least one sign when the content of the at least one sign is within the field of view of the user by executing a program instruction in a wearable data-processing apparatus.

12. The method of claim 11 further comprising correlating user viewing data with the brain activity of the user, and the content by executing a program instruction in a wearable data-processing apparatus.

13. The method of claim 5 further comprising determining when the locus of points defining the sign and the locus of points defined by the field of view intersect determining a time frame of the intersection of the locus of points and determining the content present on the at least one sign during the time frame by executing a program instruction in a wearable data-processing apparatus.

14. The method of claim 11 further comprising:

correlating the brain activity of the user during the time frame; and

assigning a probability that the user has a predefined emotional state.

15. The method of claim 11 further comprising downloading instructions to a communications device wearable by the user, said instructions facilitating operations of the eye-tracking device, by executing a program instruction in a wearable data-processing apparatus.

16. The method of claim 15 further comprising conducting a rewards program with respect to the user of the eye tracking device, the brain activity-sensing device, and the communications device, by executing a program instruction in a wearable data-processing apparatus.

17. The method of claim 11 further comprising locating the eye tracking device and the brain activity-sensing device proximate to an ear mountable pressure transducer.

18. The method of claim 11 further comprising electronically associating data from the eye tracking device and the brain activity-sensing device with a location sensor, by executing a program instruction in a wearable data-processing apparatus.

19. The method of claim 11 wherein the eye-tracking device is an eyeball orientation sensor.

20. The method of claim 19 further comprising configuring the eyeball orientation sensor to comprise a head orientation sensor and an electrooculograms-type sensor for detecting changes in a polarity in an eye of the user, by executing a program instruction in a wearable data-processing apparatus.

21. The method of claim 19 determining an eyeball orientation of an eye of the user utilizing a wearable computing device.

22. The method of claim 15 further comprising:

receiving at the eye tracking device a beacon transmission that indicates that the eye tracking device is proximate to the location of the sign; and

activating the locating of the section of space based on receipt of the beacon.

23. The method of claim 15 detecting a location of the field of view utilizing at least one of the following:

a Global Position Satellite receiver;

a wireless network signal;

a beacon;

or

a triangulation calculation system to locate the at east one sign and transmit location data associated with the at least one sign to a remote location.

24. The method of claim 1 further comprising:

querying the user when the user is in close proximity to the at least one sign regarding a users activity; and

accepting feedback from the user with respect to the at least one sign.

25. The method of claim 15 further comprising integrating the eye tracking device and the brain activity-sensing device and a pressure transducer into a head mountable apparatus

26. A method, comprising:

defining an orientation and a location of signage in three-dimensional space, by executing a program instruction in a wearable data-processing apparatus;

determining a location and a relative orientation of an eyeball of a user in at least two-dimensional space utilizing a wearable sensor, by executing a program instruction in a wearable data-processing apparatus;

transmitting information related to the location and orientation of the eyeball of the user to a service provider utilizing a communication device, by executing a program instruction in a wearable data-processing apparatus;

calculating a field of view of the eyeball of the user in three-dimensional space, by executing a program instruction in a wearable data-processing apparatus; and

determining a probability that the signage is being viewed by the user based on the orientation and the location of the signage, by executing a program instruction in a wearable data-processing apparatus.

27. The method of claim 26 further comprising defining the orientation and the location of the signage as a plane in three-dimensional space utilizing parameters including latitude, longitude and elevation, by executing a program instruction in a wearable data-processing apparatus.

28. The method of claim 26 further comprising defining the location and the relative orientation of the eyeball of the user as a point in three-dimensional space using latitude parameters including a longitude and an elevation, by executing a program instruction in a wearable data-processing apparatus.

29. The method of claim 28 further comprising determining the elevation based on the latitude and the longitude of the eyeball utilizing a look up table and data contained therein, by executing a program instruction in a wearable data-processing apparatus.

30. The method of claim 26 further comprising, by executing a program instruction in a wearable data-processing apparatus:

receiving the transmitted information at a remote location;

calculating the field of view of the eyeball as a locus of points; and

determining an intersection of the signage location data with the locus of points.

31. The method of claim 26 further comprising, by executing a program instruction in a wearable data-processing apparatus:

monitoring brain activity of the user via a brain activity-sensing device;

generating brain activity data, in response to monitoring the brain activity of the user via the brain activity-sensing device; and

transmitting the brain activity data to a remote location.

32. The method of claim 31 further comprising correlating the brain activity data with the probability that signage content associated with the signage is being viewed by the user, by executing a program instruction in a wearable data-processing apparatus.

33. The method of claim 32 further comprising estimating a number of impressions that the signage content provides to passer-bys, by executing a program instruction in a wearable data-processing apparatus.

34. A system for acquiring user viewing, said system comprising:

a processor;

a data bus coupled to said processor; and

a computer-usable medium embodying computer code, said computer-usable medium being coupled to said data bus, said computer program code comprising instructions executable by said processor and configured for;

determining locations of a plurality of signs in at least two-dimensional space;

determining a location of a user;

determining a field of view of the user in the at least two dimensional space;

determining a direction of the field of view of the user utilizing an eye-tracking device;

communicating the direction of the field of view to a remote location; and

identifying a location of at least one sign among the plurality of signs that is within the direction of the field of view of the user at the remote location.

35. The system of claim 34 wherein said instructions are further configured for:

communicating a direction of movement of the user; and

determining the direction of the field of view of the user based on the direction of movement of the user.

36. The system of claim 34 wherein said instructions are further configured for determining a probability that the user views the at least one sign utilizing parameters comprising:

the location of the at least one sign;

the location of the user;

the field of view of the user; and

the direction of the field of view of the user.

37. The system of claim 34 wherein determining the field of view in at least two dimensional space comprises utilizing at least one of:

a direction of movement of the user,

a head orientation of the user,

a relative eye orientation;

or

at least one predetermined distance to limit the locus of points that defines the field of view of the user.

38. The system of claim 34 wherein said instructions are further configured for:

monitoring brain activity associated with the user utilizing a brain activity-sensing device; and

relating the brain activity and content of the at least one sign when the content of the at least one sign is within the field of view of the user.

39. The system of claim 34 wherein said instructions are further configured for correlating user viewing data with the brain activity of the user, and the content of the at least one sign.