Advertisement selection for a product or service to display to user
First Claim
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1. A method comprising:
- determining one or more attributes of a user;
selecting, by a processor of a computing device, a given advertisement for a product or service from a plurality of advertisements for the product or service, based on the attributes of the user; and
,transmitting the given advertisement selected for the product or service, for viewing by the user.
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Abstract
One or more attributes of a user are determined. A given advertisement for an product or service, such as a product or a service, is selected from a number of advertisements for the product or service, based on the attributes of the user. The given advertisement for the product or service that is selected is then electronically displayed, for viewing by the user.
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Citations
19 Claims
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1. A method comprising:
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determining one or more attributes of a user; selecting, by a processor of a computing device, a given advertisement for a product or service from a plurality of advertisements for the product or service, based on the attributes of the user; and
,transmitting the given advertisement selected for the product or service, for viewing by the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 17)
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14. A system comprising:
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one or more processors; a first database to store a list of multimedia content previously viewed by a user, each multimedia content having one or more associated themes; a second database to store a plurality of advertisements for a product or service, each advertisement particular to a different theme; and
,a computer-readable medium to store; first computer program code to determine a most popular theme of the multimedia content previously viewed by the user, from the associated themes of the multimedia content previously viewed by the user; and
,second computer program code to select a given advertisement of the plurality of advertisements for the product or service to display to the user, as the advertisement having a theme that best matches the most popular theme of the multimedia content previously viewed by the user. - View Dependent Claims (15, 16)
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18. A computer program product having one or more computer programs stored thereon, such that execution of the computer programs from the computer program product by one or more processors causes performance of a method, the method comprising:
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determining one or more attributes of a user; selecting a given advertisement for an product or service from a plurality of different advertisements for the product or service, based on the attributes of the user, where the given advertisement selected best matches the attributes of the user as compared to all other of the different advertisements for the product or service. - View Dependent Claims (19)
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Specification