Advertisement selection for a product or service to display to user

• US 20110161169A1
• Filed: 12/24/2009
• Published: 06/30/2011
• Est. Priority Date: 12/24/2009
• Status: Abandoned Application

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Banerjee, Dwip N., Rathor, Vipin, Punadikar, Sachin C., Ramesh, Sandeep
• Application Number:
  US12/647,322
• Publication Number:
  US 20110161169A1
• Time in Patent Office: Days
• US Class Current: 705/14.53
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

One or more attributes of a user are determined. A given advertisement for an product or service, such as a product or a service, is selected from a number of advertisements for the product or service, based on the attributes of the user. The given advertisement for the product or service that is selected is then electronically displayed, for viewing by the user.

Claims

1. A method comprising:

determining one or more attributes of a user;

selecting, by a processor of a computing device, a given advertisement for a product or service from a plurality of advertisements for the product or service, based on the attributes of the user; and

,

transmitting the given advertisement selected for the product or service, for viewing by the user.

2. The method of claim 1, wherein the attributes of the user comprise a given theme of multimedia content that appeals most to the user, and wherein determining the attributes of the user comprises selecting the given theme from a plurality of themes.

3. The method of claim 2, wherein each advertisement of the plurality of advertisements for the product or service is particular to a different theme of the plurality of themes.

4. The method of claim 2, wherein the plurality of themes comprises:

comedy, action, emotion, drama, and reality-based.

5. The method of claim 1, wherein the attributes of the user are at least substantially static, such that the attributes of the user are determined infrequently.

6. The method of claim 1, wherein the attributes of the user are at least substantially dynamic, such that the attributes of the user are determined frequently.

7. The method of claim 1, wherein the given advertisement is a first given advertisement, the product or service is a first product or service, and the method further comprises:

selecting, by the processor of the computing device, a second given advertisement for a second product or service other than the first product or service, from a plurality of advertisements for the second product or service, based on the attributes of the user; and

,

transmitting the second given advertisement for the product or service selected, for viewing by the user.

8. The method of claim 1, wherein determining the attributes of the user comprises:

reviewing a history of multimedia content previously selected and viewed by the user, where each multimedia content has one or more associated attributes; and

,

assembling an ordered list of the attributes of the user by counting and ordering the associated attributes of the multimedia content previously selected and viewed by the user.

9. The method of claim 8, wherein selecting the given advertisement for the product or service from the plurality of advertisements for the product or service, based on the attributes of the user, comprises selecting one of the plurality of advertisements that is associated with an attribute of the user at a top of the ordered list.

10. The method of claim 1, wherein selecting the given advertisement for the product or service from the plurality of advertisements for the product or service, based on the attributes of the user, comprises selecting one of the plurality of advertisements for the product or service that best matches the attributes of the user.

11. The method of claim 1, further comprising receiving the plurality of advertisements for the product or service.

12. The method of claim 1, wherein electronically displaying the given advertisement for the product or service selected comprises displaying the given advertisement on a television channel on which the user is currently watching a television program, during a commercial break.

13. The method of claim 1, wherein electronically displaying the given advertisement for the product or service selected comprises displaying the given advertisement on a web page of an Internet web site that the user is currently browsing.

17. The method of claim 1, wherein the attributes of the user are at least substantially dynamic, such that the attributes of the user are determined frequently.

14. A system comprising:

one or more processors;

a first database to store a list of multimedia content previously viewed by a user, each multimedia content having one or more associated themes;

a second database to store a plurality of advertisements for a product or service, each advertisement particular to a different theme; and

,

a computer-readable medium to store;

first computer program code to determine a most popular theme of the multimedia content previously viewed by the user, from the associated themes of the multimedia content previously viewed by the user; and

,

second computer program code to select a given advertisement of the plurality of advertisements for the product or service to display to the user, as the advertisement having a theme that best matches the most popular theme of the multimedia content previously viewed by the user.

15. The system of claim 14, wherein the computer-readable medium further is to store third computer program code to transmit the given advertisement for the product or service selected for ultimate receipt by a display on which the user views the given advertisement.

16. The system of claim 14, wherein the attributes of the user are at least substantially static, such that the attributes of the user are determined infrequently.

18. A computer program product having one or more computer programs stored thereon, such that execution of the computer programs from the computer program product by one or more processors causes performance of a method, the method comprising:

determining one or more attributes of a user;

selecting a given advertisement for an product or service from a plurality of different advertisements for the product or service, based on the attributes of the user, where the given advertisement selected best matches the attributes of the user as compared to all other of the different advertisements for the product or service.

19. The computer program product of claim 18, wherein the method further comprises transmitting the given advertisement for ultimate viewing by the user.