System, method and computer program product for predicting value of lead
First Claim
1. A method of determining a value of a lead and making an introduction based thereon, comprising:
- receiving at a server computer hosting a Web site a request from a browser application running on a client device of a consumer, wherein the request contains information about a retail item and a geographical area;
extracting the information about the retail item and the geographical area from the request;
obtaining from a database coupled to the server computer a list of dealers capable of provisioning the retail item at various locations within the geographical area;
determining a value of making an introduction between each of the dealers and the consumer;
sorting the list of dealers per their corresponding, individual value of introduction; and
presenting the sorted list of dealers to the consumer via the client device.
4 Assignments
0 Petitions
Accused Products
Abstract
Embodiments disclosed herein provide a solution in determining a lead value and making an introduction accordingly. In some embodiments, in response to a consumer'"'"'s search request for a retail item within a geographical area, a decision system may obtain from a local database a list of dealers capable of provisioning the retail item—such as a new or used vehicle—at various locations within the geographical area. For each dealer, the system may calculate a dealer score across a plurality of tests and set a dollar value to an introduction utilizing the dealer score associated therewith. The performance measures of the tests may be normalized and adjusted utilizing a set of coefficients. The list of dealers may be sorted per dollar value of introduction and presented to the consumer. To provide more accurate dealer evaluations, the system may periodically reset the set of coefficients using sales data.
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Citations
20 Claims
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1. A method of determining a value of a lead and making an introduction based thereon, comprising:
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receiving at a server computer hosting a Web site a request from a browser application running on a client device of a consumer, wherein the request contains information about a retail item and a geographical area; extracting the information about the retail item and the geographical area from the request; obtaining from a database coupled to the server computer a list of dealers capable of provisioning the retail item at various locations within the geographical area; determining a value of making an introduction between each of the dealers and the consumer; sorting the list of dealers per their corresponding, individual value of introduction; and presenting the sorted list of dealers to the consumer via the client device. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A computer program product comprising at least one computer-readable storage medium storing computer instructions translatable by a processor to perform:
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receiving at a server computer hosting a Web site a request from a browser application running on a client device of a consumer, wherein the request contains information about a retail item and a geographical area; extracting the information about the retail item and the geographical area from the request; obtaining from a database coupled to the server computer a list of dealers capable of provisioning the retail item at various locations within the geographical area; determining a value of making an introduction between each of the dealers and the consumer; sorting the list of dealers per their corresponding, individual value of introduction; and presenting the sorted list of dealers to the consumer via the client device. - View Dependent Claims (9, 10, 11, 12, 13)
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14. A system for making an introduction on a lead-by-lead basis, comprising:
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a processor; and at least one computer-readable storage medium storing computer instructions translatable by the processor to perform; receiving at a server computer hosting a Web site a request from a browser application running on a client device of a consumer, wherein the request contains information about a retail item and a geographical area; extracting the information about the retail item and the geographical area from the request; obtaining from a database coupled to the server computer a list of dealers capable of provisioning the retail item at various locations within the geographical area; determining a value of making an introduction between each of the dealers and the consumer; sorting the list of dealers per their corresponding, individual value of introduction; and presenting the sorted list of dealers to the consumer via the client device. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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Specification