METHOD AND APPARATUS FOR ASSIGNING TAGS TO DIGITAL CONTENT

• US 20110161318A1
• Filed: 06/02/2010
• Published: 06/30/2011
• Est. Priority Date: 12/28/2009
• Status: Abandoned Application

• Current Assignee: CBS Interactive Inc. (ViacomCBS Incorporated)
• Original Assignee: CBS Interactive Inc. (ViacomCBS Incorporated)
• Inventors: LYON, Clifford, RHINELANDER, Ned
• Application Number:
  US12/792,029
• Publication Number:
  US 20110161318A1
• Time in Patent Office: Days
• US Class Current: 707/729
• CPC Class Codes: G06F 16/48 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually

Abstract

A method and apparatus for assigning topical tags to content on a page stored within a searchable digital document environment is provided. An activity log is created for a document including data indicating search queries resulting in the location of the document by a search engine. Keywords are determined from the activity log, and the document is tagged with a tag associated with the keywords.

Claims

1. A method for assigning a topical tag to a content item stored within a searchable digital content item environment, said method comprising:

creating an activity log for a content item, said activity log including data indicating search queries resulting in a location of the content item by a search engine;

determining, from the activity log, at least one keyword in a search query that resulted in location of the content item; and

tagging the content item with a tag associated with the at least one keyword.

2. The method of claim 1, wherein the searchable digital document environment is implemented over a network, and wherein the location of the document results from a user navigating to the document.

3. The method of claim 1, wherein said determining step comprises determining a relative score for content items in a set with respect to specified keywords, and wherein said tagging step comprises tagging the content items having a predetermined score range.

4. The method of claim 3, wherein said score is a percentile rank.

5. The method of claim 1, wherein the content item is a document.

6. The method of claim 1, wherein the content item is a web page that describes streamable video content.

7. The method of claim 1, wherein the content item is streamable video content.

8. An apparatus for assigning a topic tag content item stored within a searchable digital content item environment, said apparatus comprising:

a host server configured to receive a request for a content item;

a processor configured to;

create an activity log for the content item, said activity log including data indicating search queries resulting in the location of the content item by a search engine;

determine, from the activity log, at least one keyword in a search query that resulted in location of the content item; and

tag the content item with a tag associated with the at least one keyword; and

a data store configured to store the data indicating search queries.

9. The apparatus of claim 8, wherein the searchable digital document environment is implemented over a network, and wherein the location of the document results from a user navigating to the document.

10. The apparatus of claim 8, wherein the processor is further configured to determine a relative score for content items in a set with respect to specified keywords, and wherein said tagging step comprises tagging the content items having a predetermined score range.

11. The apparatus of claim 10, wherein said score is a percentile rank.

12. The apparatus of claim 8, wherein the content item is a document.

13. The apparatus of claim 8, wherein the content item is a web page that describes streamable video content.

14. The apparatus of claim 8, wherein the content item is streamable video content.