Techniques For Delivering Personalized Content With A Real-Time Routing Network
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Accused Products
Abstract
Techniques for dynamically updating a live object with personalized content for clients are provided. The techniques include receiving a first message from a source including a first identifier and a second identifier. The first identifier may be unique to a client. The second identifier may be generic across many clients. The first message includes information for updating a property of a live object associated with the second identifier. A client specific to the first identifier may be identified. A second message may then be routed through a network to the client. The second message may include the first identifier and the second identifier and also may contain information for updating a property of the live object associated with the second identifier. The client may receive the second message and may be capable of causing an update of the property of the live object associated with the second identifier.
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Citations
50 Claims
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1-30. -30. (canceled)
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31. A method, comprising:
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determining, by a computing device, customized update information for a client device registered to receive the customized update information based on loading of a webpage by the client device; determining, by the computing device, a customized identifier and a generic identifier associated with the customized update information; generating, by the computing device, an update message including the customized identifier, the generic identifier, and the customized update information; and transmitting the update message to the client device to cause an update to a property of an object associated with the generic identifier. - View Dependent Claims (32, 33, 34, 35, 36)
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37. A system, comprising:
a source node configured to; determine customized update information for a client device registered to receive the customized update information based on loading of a webpage by the client device; determine a customized identifier and a generic identifier associated with the customized update information; generate an update message including the customized identifier, the generic identifier, and the customized update information; and transmit the update message to the client device to cause an update to a property of an object associated with the generic identifier. - View Dependent Claims (38, 39, 40, 41, 42)
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43. A computer-readable medium storing instructions, the instructions comprising:
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instructions to determine customized update information for a client device registered to receive the customized update information based on loading of a webpage by the client device; instructions to determine a customized identifier and a generic identifier associated with the customized update information; instructions to generate an update message including the customized identifier, the generic identifier, and the customized update information; and instructions to transmit the update message to the client device to cause an update to a property of an object associated with the generic identifier. - View Dependent Claims (44, 45, 46, 47, 48)
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49. A system, comprising:
a network node configured to; receive an update message including a customized identifier, a generic identifier, and customized update information, the customized update information being based on loading of a webpage by a client device; identify the client device associated with the customized identifier; and route the update message to the client device to cause an update to a property of an object associated with the generic identifier.
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50. A method, comprising:
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receiving, using a computing network, an update message including a customized identifier, a generic identifier, and customized update information, the customized update information being based on loading of a webpage by a client device; identifying, using the computing network, the client device associated with the customized identifier; and routing, using the computing network, the update message to the client device to cause an update to a property of an object associated with the generic identifier.
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Specification