OFFLINE ADVERTISING SERVICES
First Claim
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1. A method comprising:
- determining whether to store content data from a remote content server in a local memory of a computing device in response to a determination that the computing device has an active coupling with the remote content server;
storing the content data in the local memory of the computing device if it is determined to store the content data from the remote content server; and
in response a detection that the active coupling with the remote content server has become unavailable, providing a portion of the stored content data to an output device of the computing device,wherein determining whether to store the content data is performed based on an auction performed between a plurality of remote content servers.
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Abstract
Methods and apparatus for provision of offline advertising services are described. In one embodiment, content data is stored in a local memory of a computing device prior to going offline. Once offline, the stored content is provided from the local memory, while the metrics regarding the provided content is collected and later transmitted to a remote server. Other embodiments are also described.
114 Citations
30 Claims
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1. A method comprising:
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determining whether to store content data from a remote content server in a local memory of a computing device in response to a determination that the computing device has an active coupling with the remote content server; storing the content data in the local memory of the computing device if it is determined to store the content data from the remote content server; and in response a detection that the active coupling with the remote content server has become unavailable, providing a portion of the stored content data to an output device of the computing device, wherein determining whether to store the content data is performed based on an auction performed between a plurality of remote content servers. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. An apparatus comprising:
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a memory to store content data from a remote content server; and a processor to; determine whether to store the content data from the remote content server in the memory in response to a determination that an active coupling with the remote content server is available; and in response a detection that the active coupling with the remote content server has become unavailable, provide a portion of the stored content data to an output device coupled to the processor, wherein the processor is to determine whether to store the content data based on an auction performed between a plurality of remote content servers. - View Dependent Claims (11, 12, 13, 14, 15, 16)
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17. A computer-readable medium comprising one or more instructions that when executed on a processor configure the processor to perform one or more operations to:
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determine whether to store content data from a remote content server in a local memory of a computing device in response to a determination that the computing device has an active coupling with the remote content server; store the content data in the local memory of the computing device if it is determined to store the content data from the remote content server; and in response a detection that the active coupling with the remote content server has become unavailable, provide a portion of the stored content data to an output device of the computing device, wherein determining whether to store the content data is performed based on an auction performed between a plurality of remote content servers. - View Dependent Claims (18, 19, 20, 21, 22, 23)
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24. A system comprising:
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a non-volatile memory to store content data from a remote content server; and a processor to; determine whether to store the content data from the remote content server in the memory in response to a determination that an active coupling with the remote content server is available; and in response a detection that the active coupling with the remote content server has become unavailable, provide a portion of the stored content data to an output device coupled to the processor, wherein the processor is to determine whether to store the content data based on an auction performed between a plurality of remote content servers. - View Dependent Claims (25, 26, 27, 28, 29, 30)
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Specification