METHOD AND SYSTEM FOR DISPLAYING ADVERTISEMENTS ON A MOBILE DEVICE
First Claim
1. A method of providing an advertisement image on a mobile device, the method comprising:
- accessing graphical advertisement information pertaining to the advertisement image to be presented on a mobile device display, wherein the graphical advertisement information includes at least one of image portion information, text portion information, and border portion information;
analyzing at least one of the image portion, text portion and border portion information;
selecting a position for the advertisement image to be displayed on the display;
determining whether a gap exists or will exist between an outer border of the advertisement image when displayed on the display and an edge of the display, or within the outer border of the advertisement image outside of one or both of an image portion and a text portion of the advertising image; and
displaying the advertising image on the display, wherein at least some pixels situated in the gap on the display are set to a determined color, the determined color being based at least in part upon the analyzing.
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Accused Products
Abstract
The present invention relates to methods of providing advertisement images on mobile devices, and to mobile devices capable of performing such methods. In at least one embodiment, a method includes accessing graphical advertisement information pertaining to the advertisement image to be presented on a mobile device display, wherein the information includes at least one type of information, analyzing one or more of the at least one type of information, and selecting a position for the advertisement image to be displayed on the display. The method also includes determining whether a gap exists or will exist in relation to portion(s) of the advertisement image, and displaying the advertising image, where at least some pixels situated in the gap are set to a determined color that is based at least in part upon the analyzing. In additional embodiments, advertisement images are displayed during interface wait times, and/or for minimum impression times.
57 Citations
20 Claims
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1. A method of providing an advertisement image on a mobile device, the method comprising:
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accessing graphical advertisement information pertaining to the advertisement image to be presented on a mobile device display, wherein the graphical advertisement information includes at least one of image portion information, text portion information, and border portion information; analyzing at least one of the image portion, text portion and border portion information; selecting a position for the advertisement image to be displayed on the display; determining whether a gap exists or will exist between an outer border of the advertisement image when displayed on the display and an edge of the display, or within the outer border of the advertisement image outside of one or both of an image portion and a text portion of the advertising image; and displaying the advertising image on the display, wherein at least some pixels situated in the gap on the display are set to a determined color, the determined color being based at least in part upon the analyzing. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A mobile device comprising:
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a processing device; a memory device in communication with the processing device; a transceiver also in communication with the processing device and configured to conduct communications with the interne, the communications including at least a first communication by which graphical advertising information is downloaded to the mobile device; and a display in communication with the processing device and configured to output an advertisement image based upon the graphical advertising information, wherein the processing device determines when user interaction with the mobile device has been at least partly blocked and, during a time period while the user interaction remains at least partly blocked, causes the display to output the advertising image. - View Dependent Claims (11, 12, 13, 14, 15)
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16. A method of providing an advertisement image on a mobile device, the method comprising:
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accessing graphical advertisement information pertaining to the advertisement image; monitoring user interaction with at least one application on the mobile device; showing the advertisement image on a display of the mobile device when the user interaction is at least partially blocked by execution of the at least one application on the mobile device; and removing the advertisement image from the display when the user interaction is no longer blocked. - View Dependent Claims (17, 18, 19, 20)
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Specification