Illuminative Article And Article Array, And Method And System For Illuminating Same

• US 20110163164A1
• Filed: 01/06/2010
• Published: 07/07/2011
• Est. Priority Date: 01/06/2010
• Status: Abandoned Application

• Current Assignee: The Procter & Gamble Company
• Original Assignee: The Procter & Gamble Company
• Inventors: McNally, Matthew Gerald
• Application Number:
  US12/652,825
• Publication Number:
  US 20110163164A1
• Time in Patent Office: Days
• US Class Current: 235/468
• CPC Class Codes: A47F 11/06 Means for bringing about special optical effects
• CPC Class Codes: A47F 11/10 Arrangements of light sources
• CPC Class Codes: B65D 2203/12 Audible, olfactory or visual signalling means B65D51/248, B65D55/028, B65D79/02 and B65D81/24 take precedence

Abstract

Embodiments of the present disclosure include an article comprising a product and one or more identifying marks associated with the product and comprising a photochromic ink which produces a photoluminescence in response to an external stimulus. Also provided is an array of packages and a merchandising system and method.

Claims

1. An article comprising:

a product; and

one or more identifying marks associated with the product and comprising a photochromic ink which produces a photoluminescence in response to an external stimulus.

2. The article of claim 1 further comprising a packaging material, the product disposed in the packaging material and the packaging material comprising at least one active region comprising the one or more identifying marks.

3. The article of claim 1, wherein the photoluminescence comprises phosphorescence, fluorescence, or a combination thereof.

4. The article of claim 1, wherein the external stimulus comprises a radiation source for emitting radiation having a wavelength in the range of about 100 nm to about 700 nm.

5. The article of claim 1, wherein the product comprises an absorbent article.

6. The article of claim 1, wherein one or more identifying marks identify a source of the product, a characteristic of the product, the quantity of the product disposed in a package, or a combination thereof.

7. An array comprising a plurality of articles arranged in an array and each article comprising a product and one or more identifying marks associated with the product and comprising photochromic ink which produces a photoluminescence in response to an external stimulus.

8. The array of claim 7 wherein each article further comprises a packaging material, the product disposed in the packaging material and the packaging material comprising at least one active region comprising the one or more identifying marks.

9. The array of claim 7, wherein the external stimulus includes a first external stimulus and a second external stimulus different from the first external stimulus, and the one or more identifying marks comprise a first indicia and a second indicia, the photoluminescence of the first indicia is produced in response to the first external stimulus and the photoluminescence of the second indicia is produced in response to the second external stimulus.

10. The array of claim 7, wherein:

external stimulus includes a first external stimulus and a second external stimulus different from the first external stimulus;

the plurality of articles comprise at least a first article and a second article, the product of the first article comprising a first product and the product of the second article comprising a second product different from the first product;

at least a portion of the photochromic ink of the first article identifying a first indicia and the photoluminescence of the portion of the photochromic ink of the first article being produced in response to the first external stimulus;

at least a portion of the photochromic ink of the second article identifying a second indicia and the photoluminescence of the portion of the photochromic ink of the second article being produced in response to the second external stimulus; and

the first indicia identifying the first product and the second indicia identifying the second product.

11. The array of claim 7, wherein the external stimulus comprises a radiation source, the first external stimulus includes radiation having a first wavelength, and the second external stimulus includes radiation having a second wavelength different than the first wavelength.

12. The array of claim 9, wherein the first indicia and second indicia identify a source of the product, a characteristic of the product, a quantity of the product disposed in each package, or a combination thereof, wherein the first indicia is different from the second indicia.

13. The array of claim 9, wherein the first indicia does not produce the photoluminescence in response to the second external stimulus and the second indicia does not produce the photoluminescence in response to the first external stimulus.

14. The array of claim 7, wherein the external stimulus comprises a radiation source emitting radiation having a wavelength in the range of about 100 nm to about 700 nm.

15. The array of claim 7, wherein the product comprises an absorbent article.

16. A merchandising system comprising:

a display for a plurality of articles arranged in an array, each article comprising a product and one or more identifying marks associated with the product and comprising photochromic ink;

a source of external stimulus for causing the photochromic ink to produce a photoluminescence; and

an activator for activation of the source of external stimulus.

17. The system of claim 16, wherein the activator permits a consumer to make a selection and in response to the selection activates the source so that the source produces the external stimulus and results in the photoluminescence of at least a portion of the photochromic ink when the plurality of articles are arranged in the array on the display.

18. The system of claim 16, wherein;

the external stimulus includes a first external stimulus and a second external stimulus different from the first external stimulus; and

the activator permits the consumer to make a first selection, and alternatively, permits the consumer to make a second selection,

such that when the plurality of articles comprise at least a first article and a second article, the product of the first article comprises a first product and the product of the second article comprises a second product, the one or more identifying marks comprise a first indicia identifying the first product and a second indicia identifying the second product, the photoluminescence of the first indicia is produced in response to the first external stimulus, and the photoluminescence of the second indicia is produced in response to the second external stimulus,

the activator, in response to the first selection, activates the source so that the source produces the first external stimulus and results in the photoluminescence of the first indicia, and, in response to the second selection, activates the source so that the source produces the second external stimulus and results in the photoluminescence of the second indicia.

19. The system of claim 18, wherein the first indicia does not produce the photoluminescence in response to the second external stimulus and the second indicia does not produce the photoluminescence in response to the first external stimulus.

20. The system of claim 16, wherein the activator comprises a switch, a button, a motion detector, a computer interface, or a combination thereof.

21. The system of claim 16, wherein the one or more identifying marks identify a source of the product, a characteristic of the product, the quantity of the product disposed in each package, or a combination thereof.

22. The system of claim 16, wherein the product comprises an absorbent article.

23. The system of claim 16, wherein the source of external stimulus is a radiation source for producing radiation having a wavelength in the range of about 100 nm to about 700 nm.

24. The system of claim 16, further comprising the plurality of articles arranged in the array on the display.

25. The system of claim 24, wherein the activator permits a consumer to make a selection and in response to the selection activates the source so that the source produces the external stimulus and results in the photoluminescence of at least a portion of the photochromic ink.

26. The system of claim 24, wherein;

the external stimulus includes a first external stimulus and a second external stimulus different from the first external stimulus;

the plurality of articles comprise at least a first article and a second article, the product of the first article comprising a first product and the product of the second article comprising a second product;

the one or more identifying marks comprise a first indicia and a second indicia, the photoluminescence of the first indicia is produced in response to the first external stimulus and the photoluminescence of the second indicia is produced in response to the second external stimulus;

the first indicia identifying the first product and the second indicia identifying the second product and the activator permits the consumer to make a first selection and, in response to the first selection, the activator activates the source so that the source produces the first external stimulus and results in the photoluminescence of the first indicia, and alternatively, permits the consumer to make a second selection and, in response to the second selection, the activator activates the source so that the source produces the second external stimulus and results in the photoluminescence of the second indicia.

27. The system of claim 26, wherein the first indicia identifies a first product, the second indicia identifies a second product, and the second product is different from the first product.

28. The system of claim 26, wherein the first indicia does not produce the photoluminescence in response to the second external stimulus and the second indicia does not produce the photoluminescence in response to the first external stimulus.

29. The system of claim 24, wherein the activator comprises a switch, a button, a motion detector, a computer interface, or a combination thereof.

30. The system of claim 24, wherein the one or more identifying marks identify a source of the product, a characteristic of the product, the quantity of the product disposed in each package, or a combination thereof.

31. The system of claim 24, wherein the product comprises an absorbent article.

32. The system of claim 16, wherein the source of external stimulus is a radiation source for producing radiation having a wavelength in the range of about 100 nm to about 700 nm.

33. The system of claim 24 wherein each article further comprises a packaging material, the product disposed in the packaging material and the packaging material comprising at least one active region comprising the one or more identifying marks.

34. A merchandising method comprising:

providing a plurality of articles arranged in an array on a display, each article comprising a product and one or more identifying marks associated with the product and comprising photochromic ink;

selecting at least one product using an activator to create an external stimulus capable of producing a photoluminescence of at least a portion of the photochromic ink on the at least one product.

35. The method of claim 34, wherein;

the external stimulus includes a first external stimulus and a second external stimulus different from the first external stimulus;

the plurality of articles comprise at least a first article and a second article, the product of the first article comprising a first product and the product of the second article comprising a second product;

the one or more identifying marks comprise a first indicia and a second indicia, the photoluminescence of the first indicia is produced in response to the first external stimulus and the photoluminescence of the second indicia is produced in response to the second external stimulus;

the first indicia identifying the first product and the second indicia identifying the second product; and

the selecting step comprises a consumer making a first selection with the activator and the activator, in response to the first selection, activating the source so that the source produces the first external stimulus and causes the photoluminescence of the first indicia, and alternatively, the consumer to making a second selection with the activator and the activator, in response to the second selection, activating the source so that the source produces the second external stimulus and causes the photoluminescence of the second indicia.

36. The method of claim 35, wherein the first indicia identifies a first product, the second indicia identifies a second product, and the second product is different from the first product.

37. The method of claim 35, wherein the first indicia does not produce the photoluminescence in response to the second external stimulus and the second indicia does not produce the photoluminescence in response to the first external stimulus.

38. The method of claim 34, wherein the activator comprises a switch, a button, a motion detector, a computer interface, or a combination thereof.

39. The method of claim 34, wherein the one or more identifying marks identify a source of the product, a characteristic of the product, the quantity of the product disposed in each package, or a combination thereof.

40. The method of claim 34, wherein the product comprises an absorbent article.

41. The method of claim 34, wherein the source of external stimulus is a radiation source for producing radiation having a wavelength in the range of about 100 nm to about 700 nm.

42. The method of claim 34 wherein each article further comprises a packaging material, the product disposed in the packaging material and the packaging material comprising at least one active region comprising the one or more identifying marks.