DISTRIBUTION OF CONTENT
1 Assignment
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Accused Products
Abstract
Among other things, publishers of digital content are enabled each to define, for each of one or more digital content items, a style in which the digital content item is to be presented to a user and a condition under which the user may have the digital content item presented. The digital content items are stored in a content library, the styles and conditions associated with the digital content items are stored in a server. Each of the digital content items is enabled to be presented to users within presentation contexts that are accessible to the users and controlled by presentation context providers. The presentation of the digital content items includes obtaining the digital content items from the server and controlling the presentation to occur under the conditions and in the styles defined by the publishers.
139 Citations
39 Claims
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1-8. -8. (canceled)
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9. A method comprising
enabling a party that controls a digital presentation context that is accessible to users to permit inclusion in the presentation context of a presentation content code, the presentation content code being configured to present digital content items to the users within the presentation context, the presentation content code being configured to control the presentation of each of the digital content items in the accordance with the defined style and condition, and paying the party that controls the digital presentation context for permitting the inclusion of the presentation content code in the presentation context.
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12-35. -35. (canceled)
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36. A method comprising
enabling a presentation content provider that electronically provides a presentation context to users, to permit the presentation context to include a publicly available presentation content code that enables a presentation to users of digital content items that are controlled by one or more publishers, the presentation being made under financial conditions and in a presentation style that is defined by the publishers, and compensating the presentation content provider for permitting the presentation content code to be included in the presentation context.
Specification