SYSTEM AND METHOD FOR PROVIDING SEARCH RESULTS BASED ON SIMILARITY AMONG CONTENTS AND SYSTEM AND METHOD FOR PROVIDING ADVERTISEMENTS

• US 20110166929A1
• Filed: 02/26/2009
• Published: 07/07/2011
• Est. Priority Date: 04/29/2008
• Status: Abandoned Application

• Current Assignee: Naver Corporation
• Original Assignee: NHN Business Platform Corp. (Naver Corporation)
• Inventors: Kim, Yuwon, Lee, Youn Sik, Ha, Jung Soo, Kim, Dong Wook
• Application Number:
  US12/990,449
• Publication Number:
  US 20110166929A1
• Time in Patent Office: Days
• US Class Current: 705/14.49
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

Provided are a system and method for providing a search result based on a similarity between contents and a system and method for providing an advertisement. The search result providing system may include: a content retrieval unit to retrieve a content corresponding to a user query; a similar content verification unit to verify a similar content based on at least one portion of the retrieved content; and a content provider to provide the retrieved content and the similar content in response to the user query.

Claims

1. A system for providing a search result, comprising:

a content retrieval unit to retrieve a content corresponding to a user query;

a similar content verification unit to verify a similar content based on at least one portion of the retrieved content; and

a content provider to provide the similar content in response to the user query.

2. The system of claim 1, wherein the similar content verifying unit verifies the similar content using a similarity between contents based on a vocabulary corresponding to at least one portion of the retrieved content.

3. The system of claim 1, wherein the similar content verification unit comprises:

a representative keyword verification unit to verify a representative keyword with respect to at least one portion of the retrieved content; and

a similar content determination unit to determine, as the similar content, a content having the same representative keyword as the verified representative keyword.

4. The system of claim 3, wherein the representative keyword is determined based on a click log.

5. The system of claim 1, wherein:

the user query is received using a user terminal, and

the content provider transmits, to the user terminal, uniform resource locator (URL) information of a page including the retrieved content and the similar content or URL information of each of a page including the retrieved content and a page including the similar content.

6. A system for providing an advertisement, comprising:

an advertisement retrieval unit to retrieve an advertisement of an advertiser associated with a keyword corresponding to a user query;

a similar advertisement verification unit to verify a similar advertisement based on at least one portion of the advertisement of the advertiser; and

an advertisement provider to provide the similar advertisement in response to the user query.

7. The system of claim 6, wherein the similar advertisement verification unit verifies the similar advertisement using a similarity between contents based on a vocabulary included in at least one portion of the advertisement of the advertiser.

8. The system of claim 6, wherein the similar advertisement verification unit comprises:

a representative keyword verification unit to verify a representative keyword with respect to at least one portion of the advertisement of the advertiser; and

a similar advertisement determination unit to determine, as the similar advertisement, an advertisement having the same representative keyword as the verified representative keyword.

24. The method of claim 6, wherein the advertisement of the advertiser is purchased by the advertiser, and the similar advertisement comprises at least one of other advertisements of the advertiser and advertisements of other advertisers who have not purchased the keyword.

9. A system for providing an advertisement, comprising:

a content retrieval unit to retrieve a content corresponding to a user query;

an additional advertisement verification unit to verify an additional advertisement based on at least one portion of a remaining content excluding a first advertisement from the retrieved content; and

an advertisement provider to provide the content and the additional advertisement.

10. The system of claim 9, wherein the additional advertisement verification unit verifies the additional advertisement using a similarity between contents based on a vocabulary included in at least one portion of the remaining content.

11. The system of claim 9, wherein the additional advertisement verification unit comprises:

a representative keyword verification unit to verify a representative keyword with respect to at least one portion of the remaining content; and

an additional advertisement determination unit to determine, as the additional advertisement, an advertisement having the same representative keyword as the verified representative keyword.

12. The system of claim 8 or 11, wherein the representative keyword is determined based on a click log.

13. A method of providing a search result, comprising:

retrieving a content corresponding to a user query;

verifying a similar content based on at least one portion of the retrieved content; and

providing the similar content in response to the user query.

14. The method of claim 13, wherein the verifying comprises verifying the similar content using a similarity between contents based on a vocabulary corresponding to at least one portion of the retrieved content.

15. The method of claim 13, wherein the verifying comprises:

verifying a representative keyword with respect to at least one portion of the retrieved content; and

determining, as the similar content, a content having the same representative keyword as the verified representative keyword.

16. A method of providing an advertisement, comprising:

retrieving an advertisement of an advertiser associated with a keyword corresponding to a user query;

verifying a similar advertisement based on at least one portion of the advertisement of the advertiser; and

providing the similar advertisement in response to the user query.

17. The method of claim 16, wherein the verifying the similar advertisement comprises verifying the similar advertisement using a similarity between contents based on a vocabulary included in at least one portion of the advertisement of the advertiser.

18. The method of claim 16, wherein the verifying of the similar advertisement comprises:

verifying a representative keyword with respect to at least one portion of the advertisement of the advertiser; and

determining, as the similar advertisement, an advertisement having the same representative keyword as the verified representative keyword.

23. The system of claim 16, wherein the advertisement of the advertiser is purchased by the advertiser, and the similar advertisement comprises at least one of other advertisements of the advertiser and advertisements of other advertisers who have not purchased the keyword.

19. A method of providing an advertisement, comprising:

retrieving a content corresponding to a user query;

verifying an additional advertisement based on at least one portion of a remaining content excluding a first advertisement from the retrieved content; and

providing the content and the additional advertisement.

20. The method of claim 19, wherein the verifying comprises verifying the additional advertisement using a similarity between contents based on a vocabulary included in at least one portion of the remaining content.

21. The method of claim 19, wherein the verifying comprises:

verifying a representative keyword with respect to at least one portion of the remaining content; and

determining, as the additional advertisement, an advertisement having the same representative keyword as the verified representative keyword.

22. (canceled)