Computer System, Methods, Computer Models, and Computer Software for Enhancing a Customer List for a Targeted Marketing Campaign
First Claim
1. A computer system for enhancing a customer list for a targeted marketing campaign, the computer system comprising:
- a data storage device comprising;
a customer list comprising customer information for a plurality of customers; and
a survey results database for storing the results of a survey of each of the plurality of customers;
a multivariate statistical computer model which models a relationship between the customer information and the results of the survey; and
a scoring algorithm configured to generate a score for each of the plurality of customers based on the predictive computer model.
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Accused Products
Abstract
Various computer systems, methods, computer models, and computer software are provided for enhancing a customer list for a targeted marketing campaign. One embodiment is a computer system comprising: a data storage device comprising: a customer list comprising customer information for a plurality of customers; and a survey results database for storing the results of a survey of each of the plurality of customers; a predictive computer model which models a relationship between the customer information and the results of the survey; and a scoring algorithm configured to generate a score for each of the plurality of customers based on the predictive computer model.
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Citations
20 Claims
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1. A computer system for enhancing a customer list for a targeted marketing campaign, the computer system comprising:
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a data storage device comprising;
a customer list comprising customer information for a plurality of customers; and
a survey results database for storing the results of a survey of each of the plurality of customers;a multivariate statistical computer model which models a relationship between the customer information and the results of the survey; and a scoring algorithm configured to generate a score for each of the plurality of customers based on the predictive computer model. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A method for generating an enhanced customer list for a targeted marketing campaign, the method comprising:
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receiving a customer list comprising customer information for a plurality of customers; surveying each of the plurality of customers based on a market survey to determine survey results; modeling a relationship between the customer information and the survey results; and generating a score for each of the plurality of customers based on the predictive computer model. - View Dependent Claims (15, 16, 17, 18)
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19. A computer system for providing a customer list enhancement service to a plurality of clients via a communications network, the computer system comprising:
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a controller for interfacing with a communications network, the controller configured to; receive a customer list from a client via the communications network, the customer list comprising customer information for a plurality of customers; administer a survey to each of the plurality of customers via the communications network; a predictive computer model which models a relationship between the customer information and results of the survey; and a scoring algorithm configured to generate a score for each of the plurality of customers based on the predictive computer model. - View Dependent Claims (20)
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Specification