SYSTEM AND METHOD OF PROVIDING CONTENT BASED ON USER INTERACTION

• US 20110166932A1
• Filed: 03/23/2010
• Published: 07/07/2011
• Est. Priority Date: 01/07/2010
• Status: Abandoned Application

• Current Assignee: Qualcomm, Inc.
• Original Assignee: Qualcomm, Inc.
• Inventors: Rivas, Daniel M., McGarry, Susan J., Nielsen, Per O., SMITH, ALLEN W.
• Application Number:
  US12/729,880
• Publication Number:
  US 20110166932A1
• Time in Patent Office: Days
• US Class Current: 705/14.53
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: H04N 21/41407 embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Methods and systems provide for displaying advertisement items on mobile devices in response to user selections. Advertisement items may be transmitted to mobile devices ahead of an insertion point and stored in memory. While displaying a content item, mobile devices may display a list of alternatives related advertisement content and prompt the user to select one. Mobile devices may determine an advertisement content item to display at the insertion point based on a received user input or lack of an input. In a further embodiment, mobile devices report displayed advertisement items to a service, such as the distributor, content provider, or a third party. In a further embodiment, the selection of alternative advertisement items to present to the user is made based upon weighting values associated with each advertisement item. Such weighting values may be adjusted when advertisement items are displayed or listed in a user interface display.

Claims

1. A method for selecting advertisement content for display on a mobile device based on user interaction, comprising:

receiving a multimedia content stream in the mobile device;

receiving an indication of an insertion point for an advertisement within the multimedia content stream;

displaying a prompt for a user of the mobile device to input a selection related to advertisement content during display of the multimedia content item on the mobile device;

determining an advertising content item for display based upon a received user input if any; and

displaying the determined advertisement content item on the mobile device beginning at the insertion point.

2. The method of claim 1, further comprising:

receiving advertising content items prior to receiving the indication of an insertion point; and

storing the received advertising content in memory of the mobile device,

wherein displaying the determined advertisement content item on the mobile device beginning at the insertion point comprises recalling the determined advertisement content item from memory.

3. The method of claim 2, further comprising:

recording an identifier of the determined advertisement content item; and

reporting the identifier of the advertisement content item to a service.

4. The method of claim 2, further comprising:

accepting a user input following display of the prompt for a user input until a time limit expires; and

determining whether a user a user input was received within the time limit,

wherein determining an advertising content item for display based upon a received user input if any comprises selecting a default advertisement content item when it is determined that a user input was not received within the time limit.

5. The method of claim 4, wherein displaying a prompt for a user of the mobile device to input a selection related to advertisement content comprises generating a user interface display including a list of alternative selections related to advertising content and providing user input interfaces configured to enable a user to indicate a selected alternative by activating one of the provided user input interfaces.

6. The method of claim 5, wherein:

the list of alternative selections related to advertising content comprises a list of alternative advertisement content items; and

determining an advertising content item for display based upon a received user input if any comprises selecting an advertisement content item corresponding to a received user input when it is determined that a user input was received within the time limit.

7. The method of claim 5, wherein:

the list of alternative selections related to advertising content comprises a list of types of advertisement content; and

determining an advertising content item for display based upon a received user input if any comprises selecting an advertisement content item of a type matching a type of advertisement content corresponding to a received user input when it is determined that a user input was received within the time limit.

8. The method of claim 5, wherein generating a user interface display including a list of alternative selections related to advertising content comprises generating a list of alternative selections related to advertising content based upon user preference settings.

9. The method of claim 5, wherein generating a user interface display including a list of alternative selections related to advertising content comprises generating a list of alternative selections related to advertising content based upon user demographic information.

10. The method of claim 5, wherein:

received advertising content items include a corresponding weighting value; and

generating a user interface display including a list of alternative selections related to advertising content comprises generating the list of alternative advertisement content items based on the corresponding weighting values of advertisement content items stored in memory.

11. The method of claim 10, further comprising:

adjusting the weighting value corresponding to the displayed advertisement content item.

12. The method of claim 10, wherein:

the received indication of an insertion point for an advertisement within the multimedia content stream includes metadata related to selecting advertisement content items for inclusion in the list of alternative selections; and

generating the list of alternative advertisement content items based on the corresponding weighting values of advertisement content items stored in memory further comprises generating the list of alternative advertisement content items based on the corresponding weighting values and the metadata included in the received indication of an insertion point.

13. A mobile device configured to display advertisement content based on user interaction, comprising:

means for receiving a multimedia content stream;

means for receiving an indication of an insertion point for an advertisement within the multimedia content stream;

means for displaying a prompt for a user of the mobile device to input a selection related to advertisement content during display of the multimedia content item on the mobile device;

means for determining an advertising content item for display based upon a received user input if any; and

means for displaying the determined advertisement content item beginning at the insertion point.

14. The mobile device of claim 13, further comprising:

means for receiving advertising content items prior to receiving the indication of an insertion point; and

memory means for storing the received advertising content,

wherein means for displaying the determined advertisement content item beginning at the insertion point comprises means for recalling the determined advertisement content item from the memory means.

15. The mobile device of claim 14, further comprising:

means for recording an identifier of the determined advertisement content item; and

means for reporting the identifier of the advertisement content item to a service.

16. The mobile device of claim 14, further comprising:

means for accepting a user input following display of the prompt for a user input until a time limit expires; and

means for determining whether a user a user input was received within the time limit,

wherein means for determining an advertising content item for display based upon a received user input if any comprises means for selecting a default advertisement content item when it is determined that a user input was not received within the time limit.

17. The mobile device of claim 16, wherein means for displaying a prompt for a user of the mobile device to input a selection related to advertisement content comprises means for generating a user interface display including a list of alternative selections related to advertising content and providing user input interfaces configured to enable a user to indicate a selected alternative by activating one of the provided user input interfaces.

18. The mobile device of claim 17, wherein:

the list of alternative selections related to advertising content comprises a list of alternative advertisement content items; and

means for determining an advertising content item for display based upon a received user input if any comprises means for selecting an advertisement content item corresponding to a received user input when it is determined that a user input was received within the time limit.

19. The mobile device of claim 17, wherein:

the list of alternative selections related to advertising content comprises a list of types of advertisement content; and

means for determining an advertising content item for display based upon a received user input if any comprises means for selecting an advertisement content item of a type matching a type of advertisement content corresponding to a received user input when it is determined that a user input was received within the time limit.

20. The mobile device of claim 17, wherein means for generating a user interface display including a list of alternative selections related to advertising content comprises means for generating a list of alternative selections related to advertising content based upon user preference settings.

21. The mobile device of claim 17, wherein means for generating a user interface display including a list of alternative selections related to advertising content comprises means for generating a list of alternative selections related to advertising content based upon user demographic information.

22. The mobile device of claim 17, wherein:

received advertising content items include a corresponding weighting value; and

means for generating a user interface display including a list of alternative selections related to advertising content comprises means for generating the list of alternative advertisement content items based on the corresponding weighting values of advertisement content items stored in the memory means.

23. The mobile device of claim 22, further comprising:

means for adjusting the weighting value corresponding to the displayed advertisement content item.

24. The mobile device of claim 22, wherein:

the received indication of an insertion point for an advertisement within the multimedia content stream includes metadata related to selecting advertisement content items for inclusion in the list of alternative selections; and

means for generating the list of alternative advertisement content items based on the corresponding weighting values of advertisement content items stored in memory further comprises means for generating the list of alternative advertisement content items based on the corresponding weighting values and the metadata included in the received indication of an insertion point.

25. A mobile device configured to display advertisement content based on user interaction, comprising:

a processor;

a display coupled to the processor;

a receiver circuit coupled to the processor and configured to receive multimedia broadcasts; and

a memory coupled to the processor,

wherein the processor is configured with processor-executable instructions to perform operations comprising;

receiving a multimedia content stream from the receiver circuit;

receiving an indication of an insertion point for an advertisement within the multimedia content stream;

displaying a prompt for a user of the mobile device to input a selection related to advertisement content during display of the multimedia content item on the display;

determining an advertising content item for display based upon a received user input if any; and

displaying the determined advertisement content item on the display beginning at the insertion point.

26. The mobile device of claim 25, wherein the processor is configured with processor-executable instructions to perform operations further comprising:

receiving advertising content items prior to receiving the indication of an insertion point; and

storing the received advertising content in the memory,

wherein displaying the determined advertisement content item on the display beginning at the insertion point comprises recalling the determined advertisement content item from the memory.

27. The mobile device of claim 26, wherein the processor is configured with processor-executable instructions to perform operations further comprising:

recording an identifier of the determined advertisement content item; and

reporting the identifier of the advertisement content item to a service.

28. The mobile device of claim 26, wherein the processor is configured with processor-executable instructions to perform operations further comprising:

accepting a user input following display of the prompt for a user input until a time limit expires; and

determining whether a user a user input was received within the time limit,

wherein determining an advertising content item for display based upon a received user input if any comprises selecting a default advertisement content item when it is determined that a user input was not received within the time limit.

29. The mobile device of claim 28, wherein the processor is configured with processor-executable instructions to perform operations such that displaying a prompt for a user of the mobile device to input a selection related to advertisement content comprises generating a user interface display including a list of alternative selections related to advertising content and providing user input interfaces configured to enable a user to indicate a selected alternative by activating one of the provided user input interfaces.

30. The mobile device of claim 29, wherein the processor is configured with processor-executable instructions to perform operations such that:

the list of alternative selections related to advertising content comprises a list of alternative advertisement content items; and

determining an advertising content item for display based upon a received user input if any comprises selecting an advertisement content item corresponding to a received user input when it is determined that a user input was received within the time limit.

31. The mobile device of claim 29, wherein the processor is configured with processor-executable instructions to perform operations such that:

the list of alternative selections related to advertising content comprises a list of types of advertisement content; and

determining an advertising content item for display based upon a received user input if any comprises selecting an advertisement content item of a type matching a type of advertisement content corresponding to a received user input when it is determined that a user input was received within the time limit.

32. The mobile device of claim 29, wherein the processor is configured with processor-executable instructions to perform operations such that generating a user interface display including a list of alternative selections related to advertising content comprises generating a list of alternative selections related to advertising content based upon user preference settings.

33. The mobile device of claim 29, wherein the processor is configured with processor-executable instructions to perform operations such that generating a user interface display including a list of alternative selections related to advertising content comprises generating a list of alternative selections related to advertising content based upon user demographic information.

34. The mobile device of claim 29, wherein the processor is configured with processor-executable instructions to perform operations such that:

received advertising content items include a corresponding weighting value; and

generating a user interface display including a list of alternative selections related to advertising content comprises generating the list of alternative advertisement content items based on the corresponding weighting values of advertisement content items stored in memory.

35. The mobile device of claim 34, wherein the processor is configured with processor-executable instructions to perform operations further comprising:

adjusting the weighting value corresponding to the displayed advertisement content item.

36. The mobile device of claim 34, wherein the processor is configured with processor-executable instructions to perform operations such that:

the received indication of an insertion point for an advertisement within the multimedia content stream includes metadata related to selecting advertisement content items for inclusion in the list of alternative selections; and

generating the list of alternative advertisement content items based on the corresponding weighting values of advertisement content items stored in memory further comprises generating the list of alternative advertisement content items based on the corresponding weighting values and the metadata included in the received indication of an insertion point.

37. A tangible processor-readable storage medium having stored thereon processor-executable instructions configured to cause a processor of a mobile device to perform operations comprising:

receiving a multimedia content stream;

receiving an indication of an insertion point for an advertisement within the multimedia content stream;

displaying a prompt for a user of the mobile device to input a selection related to advertisement content during display of the multimedia content item on the mobile device;

determining an advertising content item for display based upon a received user input if any; and

displaying the determined advertisement content item on the mobile device beginning at the insertion point.

38. The tangible processor-readable storage medium of claim 37, wherein the stored processor-executable instructions are configured to cause a processor of a mobile device to perform operations further comprising:

receiving advertising content items prior to receiving the indication of an insertion point; and

storing the received advertising content in memory of the mobile device,

wherein displaying the determined advertisement content item on the mobile device beginning at the insertion point comprises recalling the determined advertisement content item from memory.

39. The tangible processor-readable storage medium of claim 38, wherein the stored processor-executable instructions are configured to cause a processor of a mobile device to perform operations further comprising:

recording an identifier of the determined advertisement content item; and

reporting the identifier of the advertisement content item to a service.

40. The tangible processor-readable storage medium of claim 38, wherein the stored processor-executable instructions are configured to cause a processor of a mobile device to perform operations further comprising:

accepting a user input following display of the prompt for a user input until a time limit expires; and

determining whether a user a user input was received within the time limit,

wherein determining an advertising content item for display based upon a received user input if any comprises selecting a default advertisement content item when it is determined that a user input was not received within the time limit.

41. The tangible processor-readable storage medium of claim 40, wherein the stored processor-executable instructions are configured to cause a processor of a mobile device to perform operations such that displaying a prompt for a user of the mobile device to input a selection related to advertisement content comprises generating a user interface display including a list of alternative selections related to advertising content and providing user input interfaces configured to enable a user to indicate a selected alternative by activating one of the provided user input interfaces.

42. The tangible processor-readable storage medium of claim 41, wherein the stored processor-executable instructions are configured to cause a processor of a mobile device to perform operations such that:

the list of alternative selections related to advertising content comprises a list of alternative advertisement content items; and

determining an advertising content item for display based upon a received user input if any comprises selecting an advertisement content item corresponding to a received user input when it is determined that a user input was received within the time limit.

43. The tangible processor-readable storage medium of claim 41, wherein the stored processor-executable instructions are configured to cause a processor of a mobile device to perform operations such that:

the list of alternative selections related to advertising content comprises a list of types of advertisement content; and

determining an advertising content item for display based upon a received user input if any comprises selecting an advertisement content item of a type matching a type of advertisement content corresponding to a received user input when it is determined that a user input was received within the time limit.

44. The tangible processor-readable storage medium of claim 41, wherein the stored processor-executable instructions are configured to cause a processor of a mobile device to perform operations such that generating a user interface display including a list of alternative selections related to advertising content comprises generating a list of alternative selections related to advertising content based upon user preference settings.

45. The tangible processor-readable storage medium of claim 41, wherein the stored processor-executable instructions are configured to cause a processor of a mobile device to perform operations such that generating a user interface display including a list of alternative selections related to advertising content comprises generating a list of alternative selections related to advertising content based upon user demographic information.

46. The tangible processor-readable storage medium of claim 41, wherein the stored processor-executable instructions are configured to cause a processor of a mobile device to perform operations such that:

received advertising content items include a corresponding weighting value; and

generating a user interface display including a list of alternative selections related to advertising content comprises generating the list of alternative advertisement content items based on the corresponding weighting values of advertisement content items stored in memory.

47. The tangible processor-readable storage medium of claim 46, wherein the stored processor-executable instructions are configured to cause a processor of a mobile device to perform operations further comprising:

adjusting the weighting value corresponding to the displayed advertisement content item.

48. The tangible processor-readable storage medium of claim 46, wherein the stored processor-executable instructions are configured to cause a processor of a mobile device to perform operations such that:

the received indication of an insertion point for an advertisement within the multimedia content stream includes metadata related to selecting advertisement content items for inclusion in the list of alternative selections; and

generating the list of alternative advertisement content items based on the corresponding weighting values of advertisement content items stored in memory further comprises generating the list of alternative advertisement content items based on the corresponding weighting values and the metadata included in the received indication of an insertion point.

49. A wireless communication system, comprising:

a multimedia broadcast network, comprising;

means for broadcasting a multimedia content stream;

means for including an indication of an insertion point for an advertisement within the multimedia content stream; and

means for broadcasting a plurality of advertisements in advance of the insertion point for an advertisement; and

a mobile device configured to display advertisement content based on user interaction, comprising;

means for receiving the broadcasted plurality of advertisements;

means for storing the received broadcasted plurality of advertisements;

means for receiving the multimedia content stream;

means for receiving the indication of an insertion point for an advertisement within the multimedia content stream;

means for displaying a prompt for a user of the mobile device to input a selection related to advertisement content during display of the multimedia content item;

means for receiving a user input in response to the displayed prompt;

means for determining an advertising content item from among the stored plurality of advertisements for display based upon a received user input if any; and

means for displaying the determined advertisement content item beginning at the insertion point.

50. A wireless communication system, comprising:

a multimedia broadcast network, comprising;

a server; and

a broadcast transmitter system coupled to the server,

wherein the server is configured with server-executable instructions to format content for broadcast and to direct the broadcast transmitter system to;

broadcast a multimedia content stream;

include an indication of an insertion point for an advertisement within the multimedia content stream; and

broadcast a plurality of advertisements in advance of the insertion point for an advertisement; and

a mobile device configured to display advertisement content based on user interaction, comprising;

a processor;

a display coupled to the processor;

a receiver circuit coupled to the processor and configured to receive multimedia broadcasts; and

a memory coupled to the processor,

wherein the processor is configured with processor-executable instructions to perform operations comprising;

receiving the broadcasted plurality of advertisements via the receiver circuit;

storing the received broadcasted plurality of advertisements in the memory;

receiving the multimedia content stream via the receiver circuit;

receiving the indication of an insertion point for an advertisement within the multimedia content stream;

displaying a prompt for a user of the mobile device to input a selection related to advertisement content during display of the multimedia content item on the display;

receiving a user input in response to the displayed prompt;

determining an advertising content item from among the stored plurality of advertisements for display based upon a received user input if any;

recalling the determined advertisement content from the memory; and

displaying the determined advertisement content item on the display beginning at the insertion point.