ANALYSIS AND MONETIZATION OF LOOKUP TERMS

• US 20110166935A1
• Filed: 03/15/2011
• Published: 07/07/2011
• Est. Priority Date: 09/19/2005
• Status: Abandoned Application

• Current Assignee: Paxfire, Inc.
• Original Assignee: Paxfire, Inc.
• Inventors: DAVIS, Bennett, ARMENTROUT, Douglas
• Application Number:
  US13/048,448
• Publication Number:
  US 20110166935A1
• Time in Patent Office: Days
• US Class Current: 705/14.54
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

The present invention provides systems for analyzing URL lookup requests that are malformed or otherwise fail to provide an adequate response, and providing content-relevant results for those requests. The systems and methods rely on analysis of URL requests and on logical assumptions based on common errors in submission of URL requests. A weighting system is applied to portions of failed lookup terms to provide improved relevancy for results based on those failed lookup terms.

Claims

1. A method of providing search results for failed lookups, said method comprising:

receiving a query for information on a network from a computer at a point of origin;

defining one or more portions of the query based on pre-selected categories;

submitting one or more of the portions to a matching engine for determination of matches or similarities to information available on the network for each portion submitted;

calculating the relevance of information determined to match or be similar using two or more databases and/or two or more algorithms; and

providing the computer at the point of origin with a landing page comprising content that is relevant to the original query.

2. The method of claim 1, wherein the network is the Internet.

3. The method of claim 1, wherein the information comprises information on a web page.

4. The method of claim 1, wherein calculating the relevance of information comprises assigning a weight value to identified matching or similar information.

5. The method of claim 1, further comprising selecting ad content for display on the landing page, wherein the ad content is selected based on the relevance of the ad content to the failed lookup query.

6. The method of claim 1, wherein calculating the relevance of information comprises consulting multiple dictionaries of categories, search terms, or both for relevant results, and weighting the results to provide a list of relevant results, and

wherein the landing page comprises some or all of the relevant results.

7. The method of claim 1, further comprising ranking the relevance of matching or similar information, and searching for ad content using a pre-selected number of the highest ranked information.

8. A computer program that implements the method of claim 1.

9. A computer system for providing search results for failed lookups, said system comprising:

a computer program,

wherein the program can;

receive a query for information on a network from a computer at a point of origin;

define one or more portions of the query based on pre-selected categories;

submit one or more of the portions to a matching engine for determination of matches or similarities to information available on the network for each portion submitted;

receive relevant information from the matching engine;

determine what information to use for further processing; and

provide the computer at the point of origin with a landing page comprising content that is relevant to the original query; and

a computer comprising at least one processor for calculating the relevance of information determined to match or be similar, wherein the computer uses two or more databases and/or two or more algorithms to calculate relevance.

10. The system of claim 9, further comprising one or more databases of information, which are consulted to calculate relevance.

11. The system of claim 9, further comprising one or more ad content providers.

12. The system of claim 9, further comprising one or more computers under the control of an ISP.

13. The system of claim 9, wherein the system resolves improperly formed URL lookup requests or undesirable search results and provides content-relevant search results, and wherein the system analyzes the URL lookup request for format errors, second level domain errors, and keywords.

14. The system of claim 9, wherein the system comprises at least one central processing unit and at least one long-term memory device for storing at least one database.

15. The system of claim 9, wherein the system analyzes improperly formed URL lookup requests by comparing the second level domain name to an index or database of domain names and supplying to the user that submitted the lookup request the identical domain name or a listing of near matches.

16. The system of claim 9, wherein the system analyzes the request for advertisers that advertise relevant products and services, and provides advertising from those advertisers on a landing page that is created in response to the URL request or a search result returned from the Internet infrastructure.

17. A method of doing business using a computer, said method comprising:

analyzing a failed lookup request from a computer at a point of origin for one or more portions of interest;

consulting two or more databases of information relevant to the portion(s) of interest;

developing a ranked listing of relevant information for the failed lookup request;

obtaining advertising content based on the ranked relevant information;

providing advertising content to the computer at the point of origin; and

charging the advertising content supplier a fee for providing the content to the computer at the point of origin.

18. The method of claim 17, wherein the advertising content supplier is charged a fee for every ad provided to a computer at a point of origin.

19. The method of claim 17, wherein the advertising content supplier is charged a fee for each time a user accesses the content.

20. The method of claim 17, wherein the advertising content supplier is charged a fee for every sale that occurs as a result of providing the content to a computer at the point of origin.