Methods For Advertising
First Claim
Patent Images
1. A web conversion method comprising:
- (a) displaying an ad hosted by a multiplicity of webpages accessed across a plurality of geographical zones wherein, each geographical zone comprises a plurality of geographical locations, each ad in communication with a remote server;
(b) displaying, for a limited time, an advertiser phone number on each ad such that, no two ads display same advertiser phone number at one time, the advertiser phone numbers retrieved from the remote server;
(c) determining that a call is made by a prospect from a prospect phone number to an advertiser phone number within the limited time of the display of the advertiser phone number, the advertiser phone number displayed on an ad hosted by a website, the website accessed from an IP address at a geographical location;
(d) determining the geographical zone from which the call is made by the prospect;
(e) determining that the geographical location falls within the geographical zone; and
(f) charging an advertiser for the ad.
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Abstract
A web conversion method based on phone calls is disclosed. Some embodiments comprise distributing a multiplicity of ads across a multiplicity of online media channels, displaying a unique advertiser phone number on each ad for a limited time every time a prospect visits a webpage hosting the ad, determining that the prospect called the advertiser phone number within the limited time, determining that the geographical zone of the prospect at the time of the call encompasses the geographical location of the IP address at where the unique phone number is displayed, and charging an advertiser for the ad that displayed the advertiser phone number.
39 Citations
34 Claims
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1. A web conversion method comprising:
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(a) displaying an ad hosted by a multiplicity of webpages accessed across a plurality of geographical zones wherein, each geographical zone comprises a plurality of geographical locations, each ad in communication with a remote server; (b) displaying, for a limited time, an advertiser phone number on each ad such that, no two ads display same advertiser phone number at one time, the advertiser phone numbers retrieved from the remote server; (c) determining that a call is made by a prospect from a prospect phone number to an advertiser phone number within the limited time of the display of the advertiser phone number, the advertiser phone number displayed on an ad hosted by a website, the website accessed from an IP address at a geographical location; (d) determining the geographical zone from which the call is made by the prospect; (e) determining that the geographical location falls within the geographical zone; and (f) charging an advertiser for the ad. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21)
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22. A web conversion method, comprising:
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(a) displaying an ad hosted by a multiplicity of webpages accessed across a plurality of geographical zones wherein, each geographical zone comprises a plurality of geographical locations, each ad in communication with a remote server; (b) displaying, for a limited time, an advertiser phone number on each ad such that, no two ads display same advertiser phone number at a time, the advertiser phone numbers retrieved from the remote server; (c) determining that a call is made by a prospect from a prospect phone number to an advertiser phone number within the limited time of the display of the advertiser phone number, the advertiser phone number displayed on an ad hosted by a website, the website accessed from an IP address at a geographical location; (d) displaying a default phone number in place of the advertiser phone number; (e) determining the geographical zone from which the call is made by the prospect, the geographical zone is determined from the prospect phone number; (f) determining that the geographical location falls within the geographical zone; (g) determining that the call is held for a minimum time; (h) loading a conversion snippet into a hidden inline frame of the webpage; (i) charging an advertiser for the ad. - View Dependent Claims (23)
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24. A computer-implemented method, comprising:
at a server computer; generating an ad that is configured to be displayed at a plurality of client devices, wherein; the ad is configured to be displayed at one or more webpages that are configured to be accessed from one or more geographical zones, the ad is configured to communicate with a remote server computer when displayed at a respective client device, the ad is configured to display a first advertiser phone number when displayed at a first client device and to display a second advertiser phone number when displayed at a second client device, and the ad is configured to display the first advertiser phone number for a predefined duration after the ad is initially displayed at the first client device; and sending the ad to the first client device to be displayed. - View Dependent Claims (25, 26, 27, 28, 29, 30, 31, 32, 33)
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34. A computer-implemented method, comprising:
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at a first computing device; receiving from a server computer an ad that is configured to be displayed at one or more computing devices, wherein; the ad is configured to communicate with a remote server computer when displayed at the first computing device, the ad is configured to display an advertiser phone number, and the ad is configured to display the advertiser phone number for a predefined duration after the ad is initially displayed at the first computing device; and displaying the ad at the first computing device.
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Specification