SYSTEMS AND METHODS FOR INTEGRATING DATA MINING AND OTHER MARKETING TECHNIQUES WITH FANTASY SPORTS CONTEST APPLICATIONS

• US 20110166939A1
• Filed: 10/12/2010
• Published: 07/07/2011
• Est. Priority Date: 08/30/2002
• Status: Abandoned Application

• Current Assignee: Rovi Technologies Corporation (Adeia Inc.)
• Original Assignee: Rovi Technologies Corporation (Adeia Inc.)
• Inventors: Barber, Dave, Junkin, William
• Application Number:
  US12/902,640
• Publication Number:
  US 20110166939A1
• Time in Patent Office: Days
• US Class Current: 705/14.61
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0264 based upon schedule

Abstract

Systems and methods are provided for integrating quantitative marketing techniques in fantasy sports contest applications and other contest applications to provide personalized advertisements and other marketing related communications and/or content. The fantasy sports contests application may create user profiles to store various information associated with users. Information associated with users may be provided by the users or automatically gathered by the application through various channels such as external consumer databases. The application may employ tests such as personality tests and other types of predictive games to collect additional user information. The application may also link user profiles to users clusters including other users having similar characteristics.

Claims

1-17. -17. (canceled)

18. A method for targeting advertisements to a user of a fantasy sports contest application implemented by processing circuitry in communication with a user input device and a user output device, the user being associated with a user cluster, the method comprising:

selecting, by the processing circuitry, an attribute of a contest taking place in the fantasy sports contest application, wherein the user is a contestant in the contest;

determining, by the processing circuitry, at least one popular advertisement associated with the attribute, wherein the at least one popular advertisement is frequently viewed by users in the user cluster;

determining, by the processing circuitry, whether the user has been exposed to the advertisement; and

in response to determining that the user has not been exposed to the advertisement, displaying on the user output device the at least one popular advertisement to which the user has not been exposed using the fantasy sports contest application.

19. The method of claim 18, further comprising scheduling to display the at least one popular advertisement to the user using the fantasy sports contest application at a particular time, wherein displaying the at least one popular advertisement occurs at the particular time.

20. The method of claim 18, wherein determining the at least one popular advertisement in the user cluster comprises determining a high level of interest in the at least one popular advertisement.

21. (canceled)

22. A method for acquiring information about a user of a fantasy sports contest application implemented by processing circuitry in communication with a user input device and a user output device, the method comprising:

generating, by the processing circuitry, for the user an option to play a predictive game, wherein the predictive game predicts a behavioral attribute of the user;

receiving from the user input device user input from playing the predictive game;

predicting, by the processing circuitry, the behavioral attribute for the user based on the user input and a user attribute specified in a user profile associated with the user; and

automatically modifying, by the processing circuitry, the user profile associated with the user based on the behavioral attribute predicted by the predictive game.

23. The method of claim 22, wherein modifying the user profile comprises processing the user input to confirm at least a portion of the user profile.

121. The method of claim 22, further comprising displaying the behavioral attribute predicted by the predictive game on a user output device.

24. A method for targeting advertisements to a user of a fantasy sports contest application implemented by processing circuitry in communication with a user input device and a user output device, the method comprising:

receiving from the user input device a user request for fantasy sports contest information, wherein the fantasy sports contest information comprises information associated with a contest element;

identifying, by the processing circuitry, at least one advertisement associated with the contest element and with a user cluster associated with the user; and

simultaneously displaying on the user output device the fantasy sports contest information and the at least one advertisement to the user.

25. The method of claim 24, further comprising:

identifying at least one additional advertisement associated with the at least one advertisement;

receiving a user command to select one of the at least one advertisement; and

displaying at least one of the at least one additional advertisement in response to receiving the user command to select the one of the at least one advertisement.

26-47. -47. (canceled)

48. A system for targeting advertisements to a user of a fantasy sports contest application, the user being associated with a user cluster, the system comprising:

means for selecting an attribute of a contest taking place in the fantasy sports contest application, wherein the user is a contestant in the contest;

means for determining at least one popular advertisements associated with the attribute, wherein the at least one popular advertisement is frequently viewed by users in the user cluster;

means for determining whether the user has been exposed to the advertisement; and

means for displaying the at least one popular advertisement to which the user has not been exposed using the fantasy sports contest application, in response to determining that the user has not been exposed to the advertisement.

49. The system of claim 48, further comprising means for scheduling to display the at least one popular advertisement to the user using the fantasy sports contest application at a particular time, wherein the means for displaying the at least one popular advertisement is configured to occur at the particular time.

50. The system of claim 48, wherein the means for determining the at least one popular advertisement in the user cluster comprises means for determining a high level of interest in the at least one popular advertisement.

51. (canceled)

52. A system for acquiring information about a user of a fantasy sports contest application, the system comprising:

means for generating for the user with an option to play a predictive game, wherein the predictive game predicts a behavioral attribute of the user;

means for receiving user input from playing the predictive game;

means for predicting the behavioral attribute for the user based on the user input and a user attribute specified in a user profile associated with the user; and

means for automatically modifying the user profile associated with the user based on the behavioral attribute predicted by the predictive game.

53. The system of claim 52, wherein the means for modifying the user profile comprises means for processing the user input to confirm at least a portion of the user profile.

54. A system for targeting advertisements to a user of a fantasy sports contest application, the system comprising:

means for receiving a user request for fantasy sports contest information, wherein the fantasy sports contest information comprises information associated with a contest element;

means for identifying at least one advertisement associated with the contest element and with a cluster associated with the user; and

means for simultaneously displaying the fantasy sports contest information and the at least one advertisement to the user.

55. The system of claim 54, further comprising:

means for identifying at least one additional advertisement associated with the at least one advertisement;

means for receiving a user command to select one of the at least one advertisement; and

means for displaying at least one of the at least one additional advertisement in response to receiving the user command to select the one of the at least one advertisement.

56-77. -77. (canceled)

78. A system for targeting advertisements to a user of a fantasy sports contest application, the user being associated with a user cluster, the system comprising a computer processor configured to:

select an attribute of a contest taking place in the fantasy sports contest application, wherein the user is a contestant in the contest;

determine at least one popular advertisement associated with the attribute, wherein the at least one popular advertisement is frequently viewed by users in the user cluster;

determine whether the user has been exposed to the advertisement; and

display on a user output device the at least one popular advertisement to which the user has not been exposed using the fantasy sports contest application in response to determining that the user has not been exposed to the advertisement.

79. The system of claim 78, wherein the computer processor is further configured to:

schedule to display on the user output device the at least one popular advertisement to the user using the fantasy sports contest application at a particular time, and

display on the user output device the at least one popular advertisement to the user at the particular time.

80. The system of claim 78, wherein the computer processor is configured to determine a high level of interest in the at least one popular advertisement.

81. (canceled)

82. A system for acquiring information about a user of a fantasy sports contest application, the system comprising a computer processor configured to:

generate for the user with an option to play a predictive game, wherein the predictive game predicts a behavioral attribute of the user;

receive from a user input device user input from playing the predictive game;

predict the behavioral attribute for the user based on the user input and a user attribute specified in a user profile associated with the user; and

automatically modify the user profile associated with the user based on the behavioral attribute predicted by the predictive game.

83. The system of claim 82, wherein the computer processor is configured to process the user input to confirm at least a portion of the user profile.

84. A system for targeting advertisements to a user of a fantasy sports contest application, the system comprising:

a user output device comprising a display device; and

a computer processor configured to;

receive from a user input device a user request for fantasy sports contest information, wherein the fantasy sports contest information comprises information associated with a contest element;

identify at least one advertisement associated with the contest element and with a user cluster associated with the user; and

simultaneously display on the user output device the fantasy sports contest information and the at least one advertisement to the user.

85. The system of claim 84, wherein the computer processor is further configured to:

identify at least one additional advertisement associated with the at least one advertisement;

receive from the user input device a user command to select one of the at least one advertisement; and

display on the user output device at least of the at least one additional advertisement in response to receiving the user command to select the one of the at least one advertisement.

86-107. -107. (canceled)

108. Machine-readable media for targeting advertisements to a user of a fantasy sports contest application, the user being associated with a user cluster, wherein the machine-readable media is encoded with machine-readable instructions for performing the method comprising:

selecting an attribute of a contest taking place in the fantasy sports contest application, wherein the user is a contestant in the contest;

determining at least one popular advertisement associated with the attribute, wherein the at least one popular advertisement is frequently viewed by users in the user cluster;

determining whether the user has been exposed to the advertisement; and

in response to determining that the user has not been exposed to the advertisement, displaying the at least one popular advertisement to which the user has not been exposed using the fantasy sports contest application.

109. The machine-readable media of claim 108, further comprising scheduling to display the at least one popular advertisement to the user using the fantasy sports contest application at a particular time, wherein displaying the at least one popular advertisement occurs at the particular time.

110. The machine-readable media of claim 108, wherein determining the at least one popular advertisement in the user cluster comprises determining a high level of interest in the at least one popular advertisement.

111. (canceled)

112. Machine-readable media for acquiring information about a user of a fantasy sports contest application, wherein the machine-readable media is encoded with machine-readable instructions for performing the method comprising:

generating for the user with an option to play a predictive game, wherein the predictive game predicts a behavioral attribute of the user;

receiving user input from playing the predictive game;

predicting the behavioral attribute for the user based on the user input and a user attribute specified in a user profile associated with the user; and

automatically modifying the user profile associated with the user based on the behavioral attribute predicted by the predictive game.

113. The machine-readable media of claim 112, wherein modifying the user profile comprises processing the user input to confirm at least a portion of the user profile.

114. Machine-readable media for targeting advertisements to a user of a fantasy sports contest application, wherein the machine-readable media is encoded with machine-readable instructions for performing the method comprising:

receiving a user request for fantasy sports contest information, wherein the fantasy sports contest information comprises information associated with a contest element;

identifying at least one advertisement associated with the contest element and with a user cluster associated with the user; and

simultaneously displaying the fantasy sports contest information and the at least one advertisement to the user.

115. The machine-readable media of claim 114, further comprising:

identifying at least one additional advertisement associated with the at least one advertisement;

receiving a user command to select one of the at least one advertisement; and

displaying at least one of the at least one additional advertisement in response to receiving the user command to select the one of the at least one advertisement.

116-120. -120. (canceled)