CONTRACT AUCTIONS FOR SPONSORED SEARCH
First Claim
Patent Images
1. A method comprising:
- receiving one or more electrical digital signals representative of bids specifying at least a fixed cost component and a stochastic cost component; and
auctioning electronically a good and/or service based, at least in part, on said bids.
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Accused Products
Abstract
Example methods, apparatuses, and articles of manufacture are disclosed that may be used to provide or otherwise support contract auctions for sponsored search advertising for use in auction management systems.
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Citations
20 Claims
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1. A method comprising:
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receiving one or more electrical digital signals representative of bids specifying at least a fixed cost component and a stochastic cost component; and auctioning electronically a good and/or service based, at least in part, on said bids. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. An article comprising:
a storage medium having instructions stored thereon executable by a special purpose computing platform to; receive one or more electrical digital signals representative of bids specifying at least a fixed cost component and a stochastic cost component; and auction electronically a good and/or service based, at least in part, on said bids. - View Dependent Claims (12, 13, 14, 15)
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16. An apparatus comprising:
a computing platform to; receive one or more electrical digital signals representative of bids specifying at least a fixed cost component and a stochastic cost component; and auction electronically a good and/or service based, at least in part, on said bids. - View Dependent Claims (17, 18, 19, 20)
Specification