POLICY-BASED ADVERTISEMENT ENGINE

• US 20110166943A1
• Filed: 01/07/2011
• Published: 07/07/2011
• Est. Priority Date: 01/07/2010
• Status: Abandoned Application

• Current Assignee: Oracle International Corporation (Oracle Corporation)
• Original Assignee: Oracle International Corporation (Oracle Corporation)
• Inventors: Maes, Stephane H.
• Application Number:
  US12/986,432
• Publication Number:
  US 20110166943A1
• Time in Patent Office: Days
• US Class Current: 705/14.73
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Embodiments of the invention provide methods and systems for enforcing policy-based advertisements . The method includes receiving a service request from a requestor, intercepting by a policy enforcer, and presenting an advertisement offer, including an advertisement, wherein the advertisement offer includes an associated reduced rate offer for the requested service. The method further includes presenting the advertisement to the requestor in response to accepting the advertisement offer, verifying that the requestor has received, viewed, and/or listened to the advertisement, and presenting the requested service at the associated reduced rate.

Claims

1. A method of enforcing policy-based advertisements, the method comprising:

receiving a service request from a requestor;

intercepting, by a policy enforcer, the service request;

presenting an advertisement offer including an advertisement, wherein the advertisement offer includes an associated reduced rate offer for the requested service; and

presenting the advertisement to the requestor.

2. The method of claim 1, further comprising:

verifying that the requestor has received, viewed, and/or listened to the advertisement, in response to accepting the advertisement offer;

presenting the requested service at the associated reduced rate;

accessing, by the policy enforcer, a policy database, wherein the policy database includes a plurality of policies configured to enforce the advertisement offer;

selecting one of the plurality of policies; and

enforcing the policy;

3. The method of claim 1, further comprising:

requesting, by the policy enforcer, the requestor'"'"'s credentials; and

determining if the credentials are valid; and

presenting the advertisement offer to the requestor, in response to the credentials being valid; and

rejecting the service request, in response to the credentials being invalid.

4. The method of claim 1, further comprising:

determining if the requester has an account with the requested service'"'"'s service provider; and

presenting the requestor with the advertisement offer, in response to the requestor having an account with the service provider.

5. The method of claim 4, further comprising:

rejecting the service request, in response to the requestor not having an account with the service provider.

6. The method of claim 1, wherein the service includes one or more of the following:

a short message service (SMS) text service, an email service, a voice telephone service, and a video service.

7. The method of claim 1, wherein the reduced rate offer includes one or more of the following:

a reduced price per minute, a reduced overall price, a free service, and a reduced price per byte.

8. A method of enforcing policy-based advertisements, the method comprising:

receiving a service request initiated by a user;

intercepting the service request by a policy enforcer;

presenting advertisement options to the user;

receiving an advertisement option selection from the user; and

presenting the requested service to the user according to the selected advertisement option.

9. The method of claim 8, wherein the advertising options include one or more of the following:

advertising frequency, advertising length, service type-based advertising, and advertising placement within the service.

10. The method of claim 8, wherein the advertising options further comprise:

providing the requested service at a first rate for a first set period of time;

presenting the advertisement to the user after the first set period of time ends; and

providing the request service at a second rate for a second set period of time, in response to the user accepting the advertisement.

11. The method of claim 8, wherein the policy enforcer is implemented on a back-end network, and a client is configured to use the back-end network to make the request.

12. A method of enforcing policy-based advertisements, the method comprising:

receiving, by a business process, a service request from a requestor;

intercepting, by a policy enforcer, the service request;

presenting an advertisement offer, including an advertisement and advertisement acceptance preferences, wherein the advertisement offer includes an associated reduced rate offer for the requested service, and the advertisement acceptance preferences include a method of acceptance preference and a time for acceptance preference;

receiving the requestor'"'"'s preference selection;

presenting the advertisement according to the received preferences; and

presenting the requested service according to the reduced rate offer.

13. The method of claim 12, wherein the method of acceptance preference includes one or more of the following:

accepting the advertisement through an email and/or text message, accepting the advertisement through a universal resource locator (URL) link, and accepting the advertisement directly to a portable device.

14. The method of claim 12, wherein the time for acceptance preference includes one or more of the following:

accepting the advertisement before the requested service, accepting the advertisement between the start and the finish of the requested service, accepting the advertisement immediately after the requested service, and accepting the advertisement after the requested service.

15. A system for enforcing policy-based advertisements, the system comprising:

a requestor configured to request a service;

a policy database configured to store advertisement enforcement policies;

a policy enforcer coupled with the requestor and the policy database, the policy enforcer configured to intercept the service request, present an advertisement offer including an advertisement, wherein the advertisement offer includes an associated reduced rate offer for the requested service, and in response to accepting the advertisement offer, present the advertisement to the requestor; and

a service provider coupled with the policy enforcer, the service provider configured to present the requested service to the requestor at the associated reduced rate.

16. The system of claim 15, further comprising:

a user database configured to store history data and preference data for the requestor; and

an advertisement recommendation engine coupled with the user database, the advertisement recommendation engine configured to retrieve the history and preference data from the user database, and based on the user'"'"'s history and preference data, determine an advertisement to present to the requestor, and transmit the recommended advertisement to the policy enforcer.

17. The system of claim 16, further comprising a validation engine coupled with the policy enforcer and the requestor, the validation engine configured to verify that the requestor has received, viewed, and/or listened to the advertisement.

18. A method of enforcing policy-based advertisements, the method comprising:

receiving, by a service, a service request initiated by a user;

intercepting the service request by a policy enforcer;

accessing the user'"'"'s history and preference data;

transmitting the user'"'"'s history and preference data to an advertisement recommendation engine;

determining an advertisement to present to the user, based on the user'"'"'s history and preference data;

presenting the recommended advertisement to the user; and

presenting the requested service to the user, in response to the user receiving the recommended advertisement.

19. The method of claim 18, further comprising:

determining the requested service'"'"'s service type; and

selecting an advertisement suitable for the service type.

20. The method of claim 19, wherein the service type includes one or more of the following:

audio, video, or text.