ADVERTISING METHOD AND A SYSTEM FOR CARRYING OUT SAID METHOD

• US 20110166944A1
• Filed: 05/21/2009
• Published: 07/07/2011
• Est. Priority Date: 05/21/2008
• Status: Abandoned Application

• Current Assignee: Yuriy Anatolyevich Tkachev
• Original Assignee: Yuriy Anatolyevich Tkachev
• Inventors: Tkachev, Yuriy Anatolyevich
• Application Number:
  US12/994,002
• Publication Number:
  US 20110166944A1
• Time in Patent Office: Days
• US Class Current: 705/14.73
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

The group of inventions is related to advertising and to the systems intended for presentation of the information to the users, and it makes it possible to enhance the effective output of propagation means of advertising matter and information materials as well as the efficiency of advertising impact.

The technical solution consists in setting of additional audiovisual information blocks in the information transferred to the user over the telecommunication network wherein each audiovisual information block dispatched to the user is added to the data conveyed to the user over the telecommunication network without their distortion and is displayed on the data terminal equipment (subscriber/user equipment) of the telecommunication network; adding of the audiovisual information block to the data transferred to the user is effected by way of attachament or affixation without limitation of the volumes of one or several additional information blocks and reproduction is performed continually and periodically with a duration set by an advertiser within a regulated length of time and thereat, the additional information is dispatched to the user separately from the original one, which is not modified and is accessible to the user in the form in which it was sent to him from the host containing the requested content.

To implement the claimed advertising method, the system contains the equipment providing the user with an access to the telecommunication network, the database of additional audiovisual information blocks as well as the user'"'"'s inquiry and reply processing software and hardware complex which adds the additional audiovisual information block to the data conveyed to the user over the telecommunication network with a possibility of subsequent reproduction of the latter without data distortion. The user'"'"'s inquiry and reply processing software and hardware complex provides a possibility of adding one or several additional audiovisual information blocks to the said data of one or several original information providers by way of attaching or affixing without limitation the volumes of one or several additional information blocks of one or several additional information providers with a possibility of multiple periodic reproduction of the latter with a preset duration within a regulated length of time. Telecommunication network is used as is the local or global computer network and reproduction is effected on the data terminal equipment (subscriber/user equipment) of the telecommunication network.

Claims

1. This is the method of advertising by way of setting the additional audiovisual information blocks in the information conveyed to the user over the telecommunication network and, in this approach, each audiovisual information block dispatched to the user is added to the data conveyed to the user over the telecommunication network without their distortion and they are displayed on the data terminal equipment (subscriber/user equipment) of the telecommunication network. This method is distinguished by the fact that adding of the audiovisual information block to the data conveyed to the user is effected by way of attaching or affixing without limitation the volumes of one or several additional information blocks, and reproduction is performed continually and periodically with a duration set by an advertiser within a regulated length of time;

thereat, the additional information is dispatched to the user separately from the original one, which is not modified and is accessible to the user in the form in which it was sent to him from the host containing the requested content.

2. The system used for executing the method as under Item 2, contains the equipment providing the user with an access to the telecommunication network, as well as it contains the database of additional audiovisual information blocks and software-hardware complex for processing the user'"'"'s requests and replies by adding the additional audiovisual information block to the data conveyed to the user over the telecommunication network with a possibility of subsequent reproduction of the latter without data distortion. The system is distinguished by the fact that the software-hardware complex used for processing the user'"'"'s requests and replies features a possibility of adding one or several additional audiovisual information blocks to the said data of one or several original information providers by way of attaching or affixing without limitation the volumes of additional information block of one or several additional information providers with a possibility of multiple and periodic reproduction of the latter with a preset duration;

telecommunication network is used as is the local or global computer network, and reproduction is effected on the data terminal equipment (subscriber/user equipment) of the telecommunication network.