METHOD FOR SCORING INDIVIDUAL NETWORK COMPETITIVENESS AND NETWORK EFFECT IN AN ONLINE SOCIAL NETWORK
First Claim
1. A method for scoring network competitiveness and network effect of each node in an online social network based on results of mutual evaluation for trust, integrity, solidarity, openness, importance, and intimacy among 1st ties related nodes in an online social network, comprising:
- individual index derivation process of deriving individual indexes, which consist of trust index (TI), integrity index (II), solidarity index (SI), openness index (OI), importance index (IMI) and intimacy index (INI) quantifying the level of trust, integrity, solidarity, openness and importance among 1st tie related nodes, for ties of each node by using the results of mutual evaluation;
social capital index derivation process of deriving social capital index (SCI), quantifying the level of social capital among 1st ties related nodes, for ties of each node by using the results of mutual evaluation;
social capital evaluation index derivation process of deriving social capital evaluation index (SEI), quantifying the level of mutual evaluation among 1st ties related nodes, for ties of each node by using the results of mutual evaluation;
competitiveness transfer potential factor derivation process of deriving competitiveness transfer potential factor(α
), quantifying the potential level of transferring competitiveness of 1st ties related node to an arbitrary node, for ties of each node by using the level of evaluation for importance index and intimacy index among individual indexes by the results of, mutual evaluation;
individual competitiveness derivation process of deriving individual competitiveness(nc0i), quantifying competitiveness of each individual, for each node by using the social capital index;
transfer potential competitiveness derivation process of deriving transfer potential competitiveness(Ci), quantifying the level of competitiveness transferring from a 1st ties related node to an arbitrary node, for ties of each node by using the competitiveness transfer potential factor and the individual competitiveness;
transfer competitiveness derivation process of deriving transfer competitiveness(ci), quantifying competitiveness actually transferring from a 1st ties related node to an arbitrary node, for ties of each node by using social capital index or social capital evaluation index, competitiveness transfer potential factor and individual competitiveness;
network effect derivation process of deriving network effect(neni), quantifying competitiveness that is consecutively transferred from a 1st ties related node to an arbitrary node through a network by interaction among 1st ties related nodes with each node, by using the social capital index from an arbitrary node to 1st˜
nth ties related nodes or social capital evaluation index, competitiveness transfer potential factor and individual competitiveness; and
network competitiveness derivation process of deriving competitiveness, cause by network effect of an arbitrary node, by using the social capital index from an arbitrary node to 1st˜
nth ties related nodes or social capital evaluation index, competitiveness transfer potential factor, individual competitiveness, transfer potential competitiveness, transfer competitiveness and network effect.
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Abstract
The present invention relates to a method for scoring individual network competitiveness and network effect by network analysis in an online social network, particularly, to embody a social network in an online way, to measure network competitiveness and network effect of each node in an online social network based on results of mutual evaluation for trust, integrity, solidarity, openness, importance, and intimacy among the 1st ties related nodes in a social network, and to give information value to nodes and ties of networks.
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Citations
18 Claims
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1. A method for scoring network competitiveness and network effect of each node in an online social network based on results of mutual evaluation for trust, integrity, solidarity, openness, importance, and intimacy among 1st ties related nodes in an online social network, comprising:
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individual index derivation process of deriving individual indexes, which consist of trust index (TI), integrity index (II), solidarity index (SI), openness index (OI), importance index (IMI) and intimacy index (INI) quantifying the level of trust, integrity, solidarity, openness and importance among 1st tie related nodes, for ties of each node by using the results of mutual evaluation; social capital index derivation process of deriving social capital index (SCI), quantifying the level of social capital among 1st ties related nodes, for ties of each node by using the results of mutual evaluation;
social capital evaluation index derivation process of deriving social capital evaluation index (SEI), quantifying the level of mutual evaluation among 1st ties related nodes, for ties of each node by using the results of mutual evaluation;competitiveness transfer potential factor derivation process of deriving competitiveness transfer potential factor(α
), quantifying the potential level of transferring competitiveness of 1st ties related node to an arbitrary node, for ties of each node by using the level of evaluation for importance index and intimacy index among individual indexes by the results of, mutual evaluation;individual competitiveness derivation process of deriving individual competitiveness(nc0i), quantifying competitiveness of each individual, for each node by using the social capital index;
transfer potential competitiveness derivation process of deriving transfer potential competitiveness(Ci), quantifying the level of competitiveness transferring from a 1st ties related node to an arbitrary node, for ties of each node by using the competitiveness transfer potential factor and the individual competitiveness;transfer competitiveness derivation process of deriving transfer competitiveness(ci), quantifying competitiveness actually transferring from a 1st ties related node to an arbitrary node, for ties of each node by using social capital index or social capital evaluation index, competitiveness transfer potential factor and individual competitiveness; network effect derivation process of deriving network effect(neni), quantifying competitiveness that is consecutively transferred from a 1st ties related node to an arbitrary node through a network by interaction among 1st ties related nodes with each node, by using the social capital index from an arbitrary node to 1st˜
nth ties related nodes or social capital evaluation index, competitiveness transfer potential factor and individual competitiveness; andnetwork competitiveness derivation process of deriving competitiveness, cause by network effect of an arbitrary node, by using the social capital index from an arbitrary node to 1st˜
nth ties related nodes or social capital evaluation index, competitiveness transfer potential factor, individual competitiveness, transfer potential competitiveness, transfer competitiveness and network effect. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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Specification