METHOD FOR SCORING INDIVIDUAL NETWORK COMPETITIVENESS AND NETWORK EFFECT IN AN ONLINE SOCIAL NETWORK

• US 20110167071A1
• Filed: 01/05/2011
• Published: 07/07/2011
• Est. Priority Date: 01/05/2010
• Status: Abandoned Application

• Current Assignee: O Wave Media Company Limited
• Original Assignee: O Wave Media Company Limited
• Inventors: YANG, Yu-Sok
• Application Number:
  US12/985,067
• Publication Number:
  US 20110167071A1
• Time in Patent Office: Days
• US Class Current: 707/741
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

The present invention relates to a method for scoring individual network competitiveness and network effect by network analysis in an online social network, particularly, to embody a social network in an online way, to measure network competitiveness and network effect of each node in an online social network based on results of mutual evaluation for trust, integrity, solidarity, openness, importance, and intimacy among the 1^st ties related nodes in a social network, and to give information value to nodes and ties of networks.

Claims

1. A method for scoring network competitiveness and network effect of each node in an online social network based on results of mutual evaluation for trust, integrity, solidarity, openness, importance, and intimacy among 1^st ties related nodes in an online social network, comprising:

individual index derivation process of deriving individual indexes, which consist of trust index (TI), integrity index (II), solidarity index (SI), openness index (OI), importance index (IMI) and intimacy index (INI) quantifying the level of trust, integrity, solidarity, openness and importance among 1^st tie related nodes, for ties of each node by using the results of mutual evaluation;

social capital index derivation process of deriving social capital index (SCI), quantifying the level of social capital among 1^st ties related nodes, for ties of each node by using the results of mutual evaluation;

social capital evaluation index derivation process of deriving social capital evaluation index (SEI), quantifying the level of mutual evaluation among 1^st ties related nodes, for ties of each node by using the results of mutual evaluation;

competitiveness transfer potential factor derivation process of deriving competitiveness transfer potential factor(α

), quantifying the potential level of transferring competitiveness of 1^st ties related node to an arbitrary node, for ties of each node by using the level of evaluation for importance index and intimacy index among individual indexes by the results of, mutual evaluation;

individual competitiveness derivation process of deriving individual competitiveness(nc⁰i), quantifying competitiveness of each individual, for each node by using the social capital index;

transfer potential competitiveness derivation process of deriving transfer potential competitiveness(Ci), quantifying the level of competitiveness transferring from a 1^st ties related node to an arbitrary node, for ties of each node by using the competitiveness transfer potential factor and the individual competitiveness;

transfer competitiveness derivation process of deriving transfer competitiveness(ci), quantifying competitiveness actually transferring from a 1^st ties related node to an arbitrary node, for ties of each node by using social capital index or social capital evaluation index, competitiveness transfer potential factor and individual competitiveness;

network effect derivation process of deriving network effect(neⁿi), quantifying competitiveness that is consecutively transferred from a 1^st ties related node to an arbitrary node through a network by interaction among 1^st ties related nodes with each node, by using the social capital index from an arbitrary node to 1^st˜

n^th ties related nodes or social capital evaluation index, competitiveness transfer potential factor and individual competitiveness; and

network competitiveness derivation process of deriving competitiveness, cause by network effect of an arbitrary node, by using the social capital index from an arbitrary node to 1^st˜

n^th ties related nodes or social capital evaluation index, competitiveness transfer potential factor, individual competitiveness, transfer potential competitiveness, transfer competitiveness and network effect.

2. The method for scoring network competitiveness and network effect of each node in an online social network according to claim 1, wherein the individual index is expressed in terms of trust index, integrity index, solidarity index, openness index, importance index and intimacy index, which are corresponded for each tie between an arbitrary node and a 1^st ties related node, by measuring the level of individual items by mutual evaluation for each item of trust, integrity, solidarity, openness, importance and intimacy among 1^st ties related nodes in a social network.

3. The method for scoring network competitiveness and network effect of each node in an online social network according to claim 2, wherein the mutual evaluation estimates will, ability and standards of evaluators toward evaluatees for each item of trust, integrity, solidarity, openness, importance and intimacy among 1^st ties related nodes in social network.

4. The method for scoring network competitiveness and network effect of each node in an online social network according to claim 1, wherein the social capital index refers to a symmetrical value which is constant for each tie between an arbitrary node and a 1^st ties related node, adding and calculating all individual indexes and weights after calculating each individual index by mutual evaluation for each item of individual indexes among 1^st ties related nodes and applying weights in a social network.

5. The method for scoring network competitiveness and network effect of each node in an online social network according to claim 1, wherein the social capital evaluation index refers to a bidirectional asymmetric value for each tie between an arbitrary node and a 1^st ties related node, calculating one index for each evaluator after applying weights to the level of evaluation of evaluators for each item of individual indexes among 1^st ties related nodes and adding weights and individual indexes in a social network.

6. The method for scoring network competitiveness and network effect of each node in an online social network according to claim 1, wherein the competitiveness transfer potential factor refers to a bidirectional asymmetric value for each tie between an arbitrary node and a 1^st ties related node, calculating one index for each evaluator after adding all levels of evaluation of evaluators for importance index and intimacy index among individual indexes among 1^st ties related nodes in a social network.

7. The method for scoring network competitiveness and network effect of each node in an online social network according to claim 1, wherein the individual competitiveness refers to socio-capitalization(cap i) adding all social capital indexes of 1^st ties related nodes for each node in a social network

8. The method for scoring network competitiveness and network effect of each node in an online social network according to claim 1, wherein the individual competitiveness refers to total competitiveness(tot Ci) further adding any one or more index selected among globalization index, celebrity index, social broker index to the socio-capitalization.

9. The method for scoring network competitiveness and network effect of each node in an online social network according to claim 8, wherein the globalization index, the celebrity index and the social broker index respectively refer to a value calculated by using the number and relation of nodes having other nationalities among arbitrary nodes and connected nodes;

a value calculated by using the level which is estimated as celebrities by arbitrary nodes and connected nodes; and

a value calculated by using the number of cases, performance and evaluation in which arbitrary nodes broker Needs of a social network.

10. The method for scoring network competitiveness and network effect of each node in an online social network according to claim 1, the transfer potential competitiveness refers to a value multiplying individual competitiveness from arbitrary nodes, object of calculation object of network competitiveness, to 1^st ties related nodes by competitiveness transfer potential factor whose direction is competitiveness transfer.

11. The method for scoring network competitiveness and network effect of each node in an online social network according to claim 1, the transfer competitiveness refers to a value multiplying individual competitiveness from arbitrary nodes, calculation objects of network competitiveness, to 1^st ties related nodes by competitiveness transfer potential factor whose direction is competitiveness transfer and multiplying this value by social capital index or social capital evaluation index whose direction is competitiveness transfer.

12. The method for scoring network competitiveness and network effect of each node in an online social network according claim 11, if the above competitiveness is transferred among 1^st ties related nodes in a social network, the competitiveness from arbitrary nodes, calculation objects of network competitiveness, and n^th ties related nodes to arbitrary nodes is finally transferred to arbitrary nodes by being consecutively transferred from n^th ties related nodes to n−

1^th, n−

2^th, . . . nodes via a shortest path; and

transfer for each level is estimated by the competitiveness transfer potential factor whose direction is the competitiveness transfer, social capital index or social capital evaluation index.

13. The method for scoring network competitiveness and network effect of each node in an online social network according to claim 1, wherein the network effect is as below:

14. The method for scoring network competitiveness and network effect of each node in an online social network according to claim 1, wherein the network competitiveness is as below:

15. The method for scoring network competitiveness and network effect of each node in an online social network according to claim 1, wherein the network effect derivation process or network competitiveness derivation process is characterized in that if competitiveness of the same node is transferred and increased by expanding a path in the next degree calculation, the network effect having the lowest degree in a network is applied, and nodes already calculated in degree, below n^th, upon calculating n^th network effect are not included;

the biggest network effect among all network effects is applied; and

if one of applying the average of all network effect is applied or the competitiveness of the same node is transferred and increased through various paths in the same degree calculation, the biggest network effect among all network effects is applied.

16. The method for scoring network competitiveness and network effect of each node in an online social network according to claim 1, wherein the method for scoring individual network competitiveness and network effect in an online social network further comprises the process of scoring network competitiveness and network effect of member nodes and non-member nodes by non-member nodes, which is included to the social network, if a member asks a non-member for human network agreement by email and the non-member accepts the human network agreement.

17. The method for scoring network competitiveness and network effect of each node in an online social network according to claim 1, wherein the method for scoring individual network competitiveness and network effect in an online social network further comprises the social rank giving process of providing users with social rank for each node based on total members(including non-members), nation(s), school(s), work area(s), sex, age(s), social club(s), etc. through member information(including non-members), or providing users with social rank of the corresponding node based on total members, nation(s), school(s), work area(s), sex, age(s), social club(s), etc. through profile information for each node.

18. The method for scoring network competitiveness and network effect of each node in an online social network according to claim 1, wherein the method for scoring individual network competitiveness and network effect in an online social network further comprises the process of providing users with network competitiveness which all adds network competitiveness of each node for total members(including non-members), nation(s), school(s), work area(s), sex, age(s) and social club(s).